Worksheet_Products and Services Differentiation Template

This worksheet_products and services differentiation template has 2 pages and is a MS Word file type listed under our sales & marketing documents.

Sample of our worksheet_products and services differentiation template:

Service and Product Differentiation Worksheet This template is meant to help organizations think about what makes a service or product stand out from the competition and to assist organizations with competitive rankings across their service and product lines. The comparison is to be made between your organization's services and products, and specific competitors and their services and products. Criteria in first two categories address uniqueness from the perspective of how a customer might evaluate an organization's product or service offering. Criteria in the third category address the relative sustainability of competitive advantage in the face of market competition. Using the Spreadsheet The following steps outline how to use the service and product differentiation worksheet: Rate your product or service relative to the competition according to the criteria by assigning a numeric value; 0 = no advantage; 10 = complete advantage. If any of the criteria are of strategic importance to your organization, increase its weighting. The worksheet will multiply the rating by its weighted value to derive a total value. Higher scores imply greater competitive advantage through differentiation. If the same criteria are used and values are consistently weighted, results should be comparable across services and products.