This worksheet market segmentation analysis template has 5 pages and is a MS Word file type listed under our business plan kit documents.
Sample of our worksheet market segmentation analysis template:
MARKET SEGMENTATION ANALYSIS WORKSHEET Creating a market segmentation analysis is crucial for understanding your target market's diverse needs and preferences. It enables businesses to tailor their marketing strategies, products, and services to meet the specific needs of different customer groups. Here is a template to guide you through conducting a comprehensive market segmentation analysis: Executive Summary Overview: Briefly describe the purpose of the segmentation analysis and key findings. Objectives: Outline what the business hopes to achieve with this analysis. Market Overview Industry Overview: Provide a brief overview of the industry, including size, growth trends, and key players. Target Market: Define the broader market that the business aims to serve. Segmentation Criteria Demographic Segmentation: Segment the market based on age, gender, income, education, occupation, etc. Geographic Segmentation: Divide the market by location, such as country, region, city, or climate. Psychographic Segmentation: Segment based on lifestyle, values, attitudes, and personality. Behavioral Segmentation: Divide the market based on consumer behavior, usage rates, brand loyalty, benefits sought, and decision-making patterns. Analysis of Each Segment For each identified segment, provide the following details: Segment Size and Growth: Estimate the size of the segment and its growth potential. Segment Characteristics: Describe the key characteristics and needs of the segment. Segment Attractiveness: Evaluate the segment's attractiveness based on competitive intensity, market access, and profitability potential.
