What Are Branding Guidelines

This what are branding guidelines template has 3 pages and is a MS Word file type listed under our business plan kit documents.

Sample of our what are branding guidelines template:

WHAT ARE BRANDING GUIDELINES? As important as the business name, logo, blog, website, and other marketing materials are to a business launch, one factor that determines the success of your brand is your branding guidelines. There's a need for consistency across all branding elements, and one way to ensure this is to have and follow branding guidelines. Branding guidelines are established rules and tools that regulate the use of different branding elements. These guidelines will be followed by the different creatives that work on your branding elements. From the designers to the copywriters, they help to lessen inconsistencies and showcase a uniform visual identity across all brand appearances. Branding guidelines are typically agreed upon and curated into a format that every team member will have access to and work with. What Are the Elements of Branding Guidelines? The elements that are included in one brand's guidelines may look different from that of another brand. However, the point to note is that there are four general elements that are included in all branding guidelines. They are: The colour palette across the brand. The typography variations, which include font sizes, typefaces, sizes and families. The logo design and how the different versions should be used. The brand tone to get across your brand content and message. Graphic elements and symbols that represent the brand. Wordmarks for when they're applicable. Why Your Brand Needs Branding Guidelines It's not enough to create branding guidelines for your brand; it's also important to know why you need to create them. Branding guidelines are the tools that brand owners use to keep their brand consistent. It doesn't matter if it's a small or large brand - if you want your brand to work effectively, you'll need branding guidelines. Without the branding guidelines, your brand message will become inconsistent, which may pass the wrong message to your audience. Here are three reasons why you need guidelines: Brand Consistency For your brand to have a level of effectiveness, consistency is paramount. Consistency aids recognition, and changing your logo's colours or font type so it can fit particular marketing material may disrupt the image for other audience members. When there's a style guide in place, there are rules to follow to keep the brand image recognizable and consistent. Putting brand elements in place means that they'll be used properly, and this will help you build a brand. Set a Standard Branding guidelines are more than the colours that should be chosen or the correct logo version