This ultrasound clinic business plan template has 30 pages and is a MS Word file type listed under our business plan kit documents.
Sample of our ultrasound clinic business plan template:
Confidentiality Agreement The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME]. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME]. Upon request, this document is to be immediately returned to [YOUR COMPANY NAME]. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 1.1 Objectives 2 1.2 Mission 2 1.3 Keys to Success 2 2.0 Company Summary 2 2.1 Company Ownership 3 2.2 Start-up Summary 3 Table: Start-up 3 3.0 Services 4 4.0 Market Analysis Summary 4 4.1 Market Segmentation 6 Table: Market Analysis 6 4.2 Target Market Segment Strategy 6 4.3 Service Business Analysis 7 4.3.1 Competition and Buying Patterns 7 5.0 Strategy and Implementation Summary 7 5.2 Marketing Strategy 8 5.3 Sales Strategy 8 5.3.1 Sales Forecast 8 Table: Sales Forecast 8 5.4 Milestones 10 Table: Milestones 10 6.0 Management Summary 10 6.1 Personnel Plan 10 Table: Personnel 10 7.0 Financial Plan 11 7.1 Start-up Funding 11 Table: Start-up Funding 11 7.2 Important Assumptions 12 7.3 Break-even Analysis 12 Table: Break-even Analysis 12 7.4 Projected Profit and Loss 14 Table: Profit and Loss 14 7.5 Projected Cash Flow 17 Table: Cash Flow 17 7.6 Projected Balance Sheet 19 Table: Balance Sheet 19 7.7 Business Ratios 20 APPENDIX Table: Personnel 1 Table: Profit and Loss 2 1.0 Executive Summary [YOUR COMPANY NAME] is a non-diagnostic, non-medical procedure for client's enjoyment only. The client does not need a prescription or referral from their doctor; however the company will require that the client is currently visiting a doctor for prenatal care [YOUR COMPANY NAME] will recommend that clients inform their medical providers of their decision to receive a 3D/4D sonogram. The purpose of this business plan is to illustrate the need for start-up funding from the parent company. The Company is owned by [YOUR NAME] (51%) and [NAME] (49%). The funds awarded will be used for start-up costs, including but not limited to an ultrasound machine, initial staffing requirements, office equipment and supplies and an aggressive advertising campaign. 1.1 Objectives [YOUR COMPANY NAME] objective is to a build quality service that provides high quality ultrasound images that are preserved so that expectant mothers' precious time can be enjoyed always and shared with friends and family. The company's goals include: To provide a memorable experience that is documented and preserved for expectant parents and families. To provide information on the sex of the baby within the womb so that families can plan accordingly for a boy or a girl. To provide a service to the [state/province] of [YOUR STATE/PROVINCE] for families that at this time does not exist. Many families travel across country or outside of the [state/province] for the same services that are currently no offered in their immediate area. [YOUR COMPANY NAME] fundamental objective is to realize how it can impact the community that the company does business in, knowing that [YOUR COMPANY NAME] will stand the test of time if the local residents approve and support the center. 1.2 Mission The sole purpose for [YOUR COMPANY NAME] is to establish a profitable and well managed company while at the same time creating an atmosphere of fun and excitement for the entire family expecting a new addition to the family with an end product designed to please the family's local residents as well as families that reside in the surrounding areas. 1.3 Keys to Success Keys to success for [YOUR COMPANY NAME] will include: Maintaining a reputable and untarnished reputation in the community. To provide gender verification if my clientele wants it. To provide exceptional service to expectant parents/families, To provide a 4D ultrasound session that gives mothers, fathers and family members a unique opportunity to bond with the baby by seeing ultrasound images that technology in the past could not provide. To provide 3-4 new jobs, therefore stimulating the local economy. 2.0 Company Summary [YOUR COMPANY NAME] will offer 3D/4D ultrasound images of unborn children in the sense photography. If expecting parents want to know the sex of their unborn child, [YOUR COMPANY NAME] will be able to determine this for clients. The ultrasound imaging is non-invasive and non-diagnostic, for entertainment purposes only and provides a truly unique way for expectant parents/ families to bond and see their unborn child. The company feels the name of the business will sell its self as well as tell the consumer what exactly what is being offering. Currently there is not any competition for [YOUR COMPANY NAME]. No other company or service in the [state/province] of [YOUR STATE/PROVINCE] is currently offering this service. [YOUR COMPANY NAME] will be the best because the company will have the newest equipment available as well as employees that will be trained and would have worked in this field before. [YOUR COMPANY NAME] is a non-diagnostic, non-medical procedure for client's enjoyment only. The client does not need a prescription or referral from their doctor; however the company will require that the client is currently visiting a doctor for prenatal care [YOUR COMPANY NAME] will recommend that clients inform their medical providers of their decision to receive a 3D/4D sonogram. The owners are [YOUR NAME] and [NAME]. [YOUR NAME] has two children of her own and came across a quandary when the two were expecting. She too wanted to utilize a service such as this but none was available in the near vicinity. Therefore, she traveled to Southern California in order to have her needs fulfilled. There are services in California for gender identification, bonding and images of an unborn child, but not in the State of [YOUR STATE/PROVINCE]. [YOUR COMPANY NAME] seeks to make that service readily available in the company's demographic area. 2.1 Company Ownership [YOUR COMPANY NAME] is an S Corporation organized in the state of [YOUR STATE/PROVINCE]. The two owners are [YOUR NAME] (51%) and [YOUR NAME] (49%). 2.2 Start-up Summary The company founders, [YOUR NAME] and [NAME], will handle day-to-day operations of the business and will work collaboratively with their employees to ensure that this business venture is a success. It is estimated that the start-up costs will be $340,000 (including legal costs, advertising, equipment, and ultrasound machine and other related expenses). Once the parent company receives the requested grant funding amount, a portion will be applied to the start-up costs. Table: Start-up Start-up Requirements Start-up Expenses Utilities $5,000 Advertising $75,000 Phone/Fax $5,000 Insurance $20,000 Legal $8,000 Office Supplies $10,000 Repairs and Maintenance $2,000 Web Design $10,000 Inventory $5,000 Travel Expense $5,000 Auto/Truck Expense $20,000 Total Start-up Expenses $165,000 Start-up Assets Cash Required $20,000 Other Current Assets $30,000 Long-term Assets $125,000 Total Assets $175,000 Total Requirements $340,000 3.0 Services [YOUR NAME] will provide a voluntary, non-intrusive, non-diagnostic videotaped 4D ultrasound to facilitate parent bonding and this is for sentimental purposes only. 4D Ultrasound videos and 3D ultrasound pictures are not for use in medical analysis and/or physical diagnosis
