This sponsorship proposal template has 18 pages and is a MS Word file type listed under our sales & marketing documents.
Sample of our sponsorship proposal template:
Sponsorship Proposal Your business slogan here. Prepared By: [YOUR NAME] [YOUR JOB TITLE] Phone 555.555.5555 Email info@yourbusiness.com www.yourbusiness.com Table of Content Table of Content 2 Cover Letter 3 1. The Organization 4 1.1 Who We Are 4 1.2 Our Mission 4 2. The Event 5 2.1 Event Details 5 2.2 Event Objectives 5 2.3 Target Audience 6 2.4 Event Schedule 6 3. Benefit for Sponsors 7 3.1 The Benefits to you 7 4. Sponsorship Programs 9 4.1 The Programs 9 Schedule A 10 Cover Letter Fill in the blank spots and/or customize the text with your own word to reflect your own situation. Dear [SPONSOR NAME], [ORGANIZATION NAME] is a [SPECIFY TYPE OF ORGANIZATION] dedicated to [SPECIFY MAIN OBJECTIVE OF THE ORGANIZATION]. Faithful to our mission, we are pleased to invite you to be one of the sponsors for our event [SPECIFY NAME OF EVENT]. Details of this activity are outlined in the proposal emphasized below. Our organization is hosting this event, which is of vital importance to us. Not only does it allow us to raise funds to continue our activities in harmony with our mission and purpose, but it also allows us to shine in our community. Since [YEAR OF INCEPTION], we have been organizing similar events and your contribution can not only support our cause, but it will also help to promote your brand image in our community. From the moment you agree to be a sponsor, your sponsorship also implies advantages and benefits on your end which will be discussed in detail in the proposal below. So, by being our partner, you don't just provide help, you also get benefits in return. If you have clarifications or questions regarding this letter or proposal, you can freely contact [INDICATE NAME] through this [SPECIFY CONTACT/EMAIL DETAILS]. Thank you in advance for your support, Sincerely [YOUR NAME] [YOUR ORGANIZATION NAME] [YOUR NAME@YOURORGANIZATIONNAME.COM] [YOUR PHONE NUMBER] 1. The Organization 1.1 Who We Are Briefly describe your organization and activities. Indicate the organization's main achievement and relevant experience. Fill in the blank spots or customize the text with your own word to reflect your own situation. [ORGANIZATION NAME] is an organization dedicated to [EXPLAIN WHAT YOU ARE DOING]. We have been dedicated to this goal since [SPECIFY]. In the past [NUMBER] years, we have [EXPLAIN YOUR PAST EXPERIENCE IN ORGANIZING SIMILAR EVENTS]. 1.2 Our Mission Indicate your mission and vision. Fill in the blank spots or customize the text with your own word to reflect your own situation. [ORGANIZATION NAME] believes in [SPECIFY] and has given itself the mission of [SPECIFY]. This is consistent with our vision of [SPECIFY]. . 2. The Event 2.1 Event Details Provide details on the event you are seeking to be sponsored, with potential sponsors. Provide information on the location, date, time, attendance of the event etc. Fill in the blank spots or customize the text with your own word to reflect your own situation. The annual [NAME OF EVENT] is our flagship event. It is a popular event in the community. Last year, more than [SPECIFY] people came to attend. This year we expect to repeat the same success because [GIVE THE REASONS/ EXPLAIN WHY]. The [NAME OF EVENT] is in its [NUMBER] edition. This wonderful story began when [EXPLAIN THE BACKGROUNG OF THIS EVENT]. One thing led to another, it was at that moment that we realized the opportunity that was emerging in front of us as well as a latent demand that was only waiting to be exploited. We decided that the best way to take advantage of this opportunity was to [SOLUTION]. Since then, this event has contributed, among other things, to [INDICATE THE BENEFICIARY OF THIS EVENT]. We have come a long way, but we still need support. This year our event will start [SPECIFY]. Your contribution is needed to help us achieve our mission while making a difference in our community. 2.2 Event Objectives What are the objectives of this event? Make sure they are (SMART: Specific, Measurable, Achievable, Relevant and Time-Oriented) What must this event accomplish to be a success? Fill in the blank spots or customize the text with your own word to reflect your own situation. The primary objective of this event is to provide [SPECIFY]. This event is not a one-time occurrence but aims to build long-term positive [SPECIFY]. We adhere to following objectives [EXPLAIN]. 2.3 Target Audience Provide psychographic/demographic information or other relevant details about the visitors to the event. Explain who will participate in the event. Give the number of expected participants. Explain if other companies or host are involved. Fill in the blank spots or customize the text with your own word to reflect your own situation. In previous editions, participants in the event had the following profile [EXPLAIN]. 2.4 Event Schedule Indicate what activities are planned for the event, where and when. Fill in the blank spots or customize the text with your own word to reflect your own situation. Activities Where When [DESCRIBE ACTIVITY] [INDICATE PLACE ON THE SITE] [INDICATE DATE] [DESCRIBE ACTIVITY] [INDICATE PLACE ON THE SITE] [INDICATE DATE] [DESCRIBE ACTIVITY] [INDICATE PLACE ON THE SITE] [INDICATE DATE] [DESCRIBE ACTIVITY] [INDICATE PLACE ON THE SITE] [INDICATE DATE] 3. Benefit for Sponsors 3.1 The Benefits to you Describe the benefits of being a sponsor. List the benefits for the sponsor to participate in an event such as this one. Fill in the blank spots and/or customize the text with your own word to reflect your own situation. The advantages for you As your marketing partner, [ORGANIZATION NAME] takes our sponsorship agreement very seriously. When you commit to supporting our event, in return, we promise to provide you with the best possible sponsorship benefits. Get yourself seen by consumers: Customers are becoming more and more demanding about the companies they do business with. Why not take this opportunity to communicate your values by sponsoring an event that reflects your clients' values? Increase your sales: You will have unparalleled access to [HUNDRED/THOUSAND] of people when you become a sponsor of our event. By becoming a major sponsor, you ensure that you are seen by the audience by participating in the opening and closing ceremonies, while having the opportunity to display your brand and message throughout the site. Win new clients: Tell an entirely new audience how much your organization cares about [SPECIFY]. Every time participants will walk around the site; your brand will be in the foreground. Exposure to social media: Our event is present on social media. Indeed, we have a Facebook page with [HUNDRED/THOUSAND] of Likes, several [HUNDRED/ THOUSAND] of followers on Twitter as well as [SPECIFY] followers on Instagram. We are ready to make you enjoy this exposure. Honest and accountable organization: Transparency and accountability are values that we promote. That being said, we provide detailed account statements to all sponsors after each event. 4. Sponsorship Programs 4.1 The Programs Explain the different sponsorship programs offered. Indicate the main features and costs of each program. Fill in the blank spots or customize the text with your own word to reflect your own situation. Bronze Sponsors | $ [SPECIFY AMOUNT] [INDICATE MAIN FEATURE] [INDICATE MAIN FEATURE] [INDICATE MAIN FEATURE] Silver Sponsors | $ [SPECIFY AMOUNT] [INDICATE MAIN FEATURE] [INDICATE MAIN FEATURE] [INDICATE MAIN FEATURE] Gold Sponsors | $ [SPECIFY AMOUNT] [INDICATE MAIN FEATURE] [INDICATE MAIN FEATURE] [INDICATE MAIN FEATURE] Diamond Sponsors | $ [SPECIFY AMOUNT] [INDICATE MAIN FEATURE] [INDICATE MAIN FEATURE] [INDICATE MAIN FEATURE] Schedule A This section is deliberately left blank SPONSORSHIP AGREEMENT This Confidential Instructions: Sponsorship Agreement (the "Agreement") is effective [DATE],
