This spa business plan template has 41 pages and is a MS Word file type listed under our business plan kit documents.
Sample of our spa business plan template:
Confidentiality Agreement The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME]. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME]. Upon request, this document is to be immediately returned to [YOUR COMPANY NAME]. ___________________ Signature __________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. Chart: Highlights 2 1.1 Objectives 2 1.2 Mission 2 1.3 Keys to Success 2 2.0 Company Summary 3 2.1 Company Ownership 3 2.2 Company History 3 Table: Past Performance 3 Chart: Past Performance 5 3.0 Products and Services 5 4.0 Market Analysis Summary 6 4.1 Market Segmentation 6 Table: Market Analysis 6 Chart: Market Analysis (Pie) 7 4.2 Target Market Segment Strategy 7 4.3 Service Business Analysis 7 4.3.1 Competition and Buying Patterns 7 5.0 Strategy and Implementation Summary 7 5.1 SWOT Analysis 8 5.1.1 Strengths 8 5.1.2 Weaknesses 8 5.1.3 Opportunities 9 5.1.4 Threats 9 5.2 Competitive Edge 9 5.3 Marketing Strategy 9 5.4 Sales Strategy 9 5.4.1 Sales Forecast 10 Table: Sales Forecast 10 Chart: Sales Monthly 11 Chart: Sales by Year 11 5.5 Milestones 11 Table: Milestones 12 Chart: Milestones 13 6.0 Management Summary 13 6.1 Personnel Plan 13 Table: Personnel 13 7.0 Financial Plan 14 7.1 Important Assumptions 14 7.2 Break-even Analysis 14 Table: Break-even Analysis 14 7.3 Projected Profit and Loss 15 Table: Profit and Loss 15 Chart: Profit Monthly 17 Chart: Profit Yearly 18 Chart: Gross Margin Monthly 18 Chart: Gross Margin Yearly 19 7.4 Projected Cash Flow 19 Table: Cash Flow 19 Chart: Cash 21 7.5 Projected Balance Sheet 21 Table: Balance Sheet 21 7.6 Business Ratios 22 Table: Ratios 23 Table: Sales Forecast 1 Table: Personnel 2 Table: Profit and Loss 3 Table: Cash Flow 6 Table: Balance Sheet 10 1.0 Executive Summary [YOUR COMPANY NAME] is dedicated to improving our client's mental, physical and spiritual health and well being by combining time-tested therapeutic practices with cutting-edge innovative procedures. [YOUR COMPANY NAME] is built on integrity, ethics and sound business analysis. By focusing on it's strengths, it's key customers, and the underlying values they need, [YOUR COMPANY NAME] will increase sales to more than $128,000 in three years, while improving the gross margin on sales and cash management and working capital. This business plan leads the way to renew our vision and strategic focus: adding value to our target market segments, couples and women ages 14-55, in our local market. It also provides the step-by-step plan for improving our sales, gross margin, and profitability as well as employment opportunity for the area. In order to accomplish our objectives, our keys to success are based on the following: $400,000 grant funded in 2010. Purchase of new office building. Purchase new therapeutic equipment. Purchase new office equipment. New target marketing mix. [YOUR COMPANY NAME] was founded as a sole proprietary in 2004 and remains as such today. The founder and current CEO is [YOUR NAME], who has grown [YOUR COMPANY NAME] and helped the company achieved sales of nearly $100,000 annually. [YOUR COMPANY NAME] is located in Hanover, PA where it has generated a large loyal following of clients and customers in need of therapeutic and wellness treatment. [YOUR COMPANY NAME] is managed by [YOUR NAME] who is extremely involved in the day to day operations. [YOUR COMPANY NAME] has hired 1099 contracted massage therapist to assist in the wellness treatment and services. [YOUR COMPANY NAME] has researched and will show in this plan how the spa industry is one of the fastest growing business models in the US and that more and more people are going to spas for treatment ranging from massages and therapeutic treatment to dietary and wellness treatment. Spa and wellness treatment facilities have been recorded as a business that is generating over 11 billion dollars annually. The ISPA's study showed in 2007-2008 51% of men had visited a spa in that year and in that, same year 71% of women had visited a spa at least once. This plan will show in detail how [YOUR COMPANY NAME] will be able to take advantage of the ever growing spa treatment market and how [YOUR COMPANY NAME] is able to differentiate itself from their competitors. This plan will also outline in detail the financial ratios, marketing strategies, and SWOT analysis that are need to verify their sound business plan, which [YOUR COMPANY NAME] has put together. Chart: Highlights 1.1 Objectives The objective of this business plan is to outline the business strengths of [YOUR COMPANY NAME] and to illustrate the opportunity of growth [YOUR COMPANY NAME] can experience with additional investment funds. The following are the three major areas that are in need of additional investment funds: Building expansion Office equipment Spa treatment equipment Business expansion 1.2 Mission [YOUR COMPANY NAME] is dedicated to improving our client's mental, physical and spiritual health and well being by combining time-tested therapeutic practices with cutting-edge innovative procedures. 1.3 Keys to Success The keys to success in our business are: Superior Customer Service: Dedication in Promoting Health and Well-Being With Cutting Edge Wellness Therapies. Therapeutic Services: Offering a variety of services including but not limited to Therapeutic Massage, Fibromyalgia Massage, and Arthritis Mud packs. Wellness Classes: The offering of weekly classes designed to promote and teach wellness techniques. Environment: Providing a clean, relaxing, and stress free environment. Convenience: Offering clients a wide range of services in one environment. Location: Provide an easily accessible location for customer convenience. Reputation: Credibility, integrity, and 100% dedication for 6+ year's employment at current workplace. FDA compliance: In compliance with FDA requirements. 2.0 Company Summary [YOUR COMPANY NAME], through the ownership of Audrey Hawk has been in operation since 2004 in Hanover, PA. [YOUR COMPANY NAME] is a health spa dedicated to the client's mental, physical and spiritual health and well being by combining therapeutic practices with cutting-edge innovative procedures. [YOUR COMPANY NAME] offers a variety of services including but not limited to Therapeutic Massage, Fibromyalgia Massage, Arthritis Mud packs, Massage for Orthopedic Conditions and Reflexology. [YOUR COMPANY NAME] now offers two new services, Acupuncture and Advanced Thermal Imaging. Selah Spa also offers therapeutic Services, Body Wraps, Ear Candling, weight loss detox and dietary supplements. [YOUR COMPANY NAME] since 2004 has experienced much growth, however despite the growth and increase in the products and services offered, [YOUR COMPANY NAME] is challenged with the funds required to expand and grow the companies to its full potential. 2.1 Company Ownership [YOUR COMPANY NAME] was founded as a sole proprietorship and remains that way today. [YOUR COMPANY NAME] is owned and operated by [YOUR NAME], who manages the day-to-day operations. 2.2 Company History [YOUR COMPANY NAME] was started on September 11, 2004. [YOUR COMPANY NAME] began by offering treatment such as therapeutic Massage, Fibromyalgia Massage, Arthritis Mudpacks, Massage for Orthopedic Conditions and Reflexology. [YOUR COMPANY NAME] has seen an increase in sales since the inception of the health clinic
