This software company business plan template has 27 pages and is a MS Word file type listed under our business plan kit documents.
Sample of our software company business plan template:
Confidentiality Agreement The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of a [YOUR COMPANY NAME] It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME] Upon request, this document is to be immediately returned to any [YOUR COMPANY NAME] ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 1.1 Objectives 3 1.2 Mission 3 1.3 Keys to Success 3 2.0 Company Summary 3 2.1 Company Ownership 3 2.2 Company History 3 Table: Past Performance 5 3.0 Services 7 4.0 Market Analysis Summary 8 4.1 Market Segmentation 9 Table: Market Analysis 9 4.2 Target Market Segment Strategy 10 4.3 Service Business Analysis 10 4.3.1 Competition and Buying Patterns 10 5.0 Web Plan Summary 10 5.1 Website Marketing Strategy 10 Build Brand Image 10 Enhance Client Services 10 6.1 SWOT Analysis 11 6.1.1 Strengths 11 6.1.2 Weaknesses 11 6.1.3 Opportunities 11 6.1.4 Threats 12 6.2 Competitive Edge 12 6.3 Marketing Strategy 12 6.4 Sales Strategy 12 6.4.1 Sales Forecast 12 7.1 Personnel Plan 15 Table: Personnel 15 8.0 Financial Plan 16 8.1 Important Assumptions 16 8.2 Break-even Analysis 16 8.6 Business Ratios 1 Table: Ratios 1 APPENDIX 1.0 Executive Summary Introduction [YOUR COMPANY NAME] is a software development company currently specializing in low level, high speed data acquisition software in the oil and gas industries. The two primary areas currently under active development are ultrasonic weld inspection and machinery diagnostics. [YOUR COMPANY NAME] is an development consulting firm in Calgary, Alberta, Canada seeking to expand permanently serving the [YOUR CITY] Metro area as [YOUR COMPANY NAME] with top quality engineers who have a keen interest in client satisfaction. The time is right for consulting companies to flourish. With the recent gains in the stock market, capital is again becoming available for IT infrastructure improvements. [YOUR COMPANY NAME] will position itself to win a good deal of that emerging business. The Company will be organized and registered incorporated in the State of Texas and will acquire an operating permit for Texas. [YOUR COMPANY NAME] anticipates an enviable cumulative net profit by the end of year one due to the nature of the consulting business. The Market [YOUR CITY] is the fourth-largest [YOUR CITY] in the United States of America, and the largest [YOUR CITY] in the state of Texas. According to the 2010 U.S. Census, the [YOUR CITY] had a population of 2.1 million people within an area of 579 square miles (1,500 km2). [YOUR CITY] is the seat of Harris and the economic center of [YOUR CITY]-Sugar Land-Baytown, which is the sixth-largest metropolitan area in the U.S. of nearly 6 million people. Rated as a global [YOUR CITY]'s economy has a broad industrial base in energy, manufacturing, aeronautics, and transportation. It is also leading in health care sectors and building oilfield equipment; only New York is home to more Fortune 500 headquarters. The Port of [YOUR CITY] ranks first in the United States in international waterborne tonnage handled and second in total cargo tonnage handled. [YOUR CITY] has a population from various ethnic and religious backgrounds and a large and growing international community. It is home to many cultural institutions and exhibits, which attract more than 7 million visitors a year to the Museum District. [YOUR CITY] has an active visual and performing arts scene in the Theater District and offers year-round resident companies in all major performing arts. [YOUR COMPANY NAME] will be an expansion of [YOUR COMPANY NAME] in the United States and will leverage the industry knowledge of its founding members to provide outstanding service to its clients. The Company will initially rent a small office space in the Central [YOUR CITY] Metropolitan area, using their own transportation means to reach clients. The Company will be developed with a "client service and satisfaction first" mentality in an effort to build further acceptance and a positive reputation in the local industry. The Management Team In order for the Company to be successful, [YOUR COMPANY NAME] will fully leverage the experience and insight of its management, [YOUR NAME]. The team has over twenty cumulative years of experience in service operations management and development support. [YOUR COMPANY NAME] currently holds multiple technology industry vendor certifications crossing several disciplines including both logical and physical network structure and management. Over the course of his career, [YOUR NAME] has served in various technical roles with small to large-sized companies and has been successful in both large and small environments. The purpose of this business plan is to outline the dedication, knowledge and practicality of [YOUR COMPANY NAME] expanding the organization to further service already established clients in the United States and provide employment opportunities for U.S. Citizens. [YOUR COMPANY NAME] (Canada) has been in business since 2000 and has developed software in a number of different industries - ultrasonic weld inspection, oil and gas machinery diagnostics, wide area network kiosk development, postal services, and GPS acquisition systems amongst others. The Company has sought to provide quality development resources at reasonable contract rates so that longer term contracts are obtained. Historically, major contracts have run from about 2 ½ to over 10 years. [YOUR COMPANY NAME] has a good reputation of quality software and integrity in business dealings. While a relatively small company, the core employees hold a breadth of experience in many different areas of software development. Currently [YOUR COMPANY NAME] has sufficient capital holdings that new ventures can be pursued without the need for borrowing to obtain new business, operating as [YOUR COMPANY NAME]. 1.1 Objectives [YOUR COMPANY NAME]'s objectives for the first five years: Establish and maintain at least five full time service contract clients. Establish an office in [YOUR CITY], [YOUR STATE/PROVINCE]. Break the previous fiscal year's revenue mark. 1.2 Mission [YOUR COMPANY NAME] aims to offer excellent client service at all times. Close personal attention to each project is essential to providing a quality experience for all clients; therefore, adequate personnel will be hired to ensure each client and project has the proper attention. 1.3 Keys to Success Depth of knowledge. Wide scope of ability. Development of a strong business relationship with clients in the United States to gain an understanding of their business and business needs. Ability to network in the industry and further expand operations in the United States. 2.0 Company Summary [YOUR COMPANY NAME] is incorporated in Calgary, Alberta in Canada and will have an operating office in [YOUR CITY], Texas. Initial staff will consist of a small group of experienced computer engineers who's skills and experience collectively cover creating and managing scientific software for industrial clientele. The Company's initial focus will be scientific programming, high speed acquisitions and diagnostics on turbines and compressors which will be developed into ongoing support contracts. In addition, [YOUR COMPANY NAME] will also work with data archiving and WAN and Internet access to that data. 2.1 Company Ownership [YOUR COMPANY NAME] is incorporated
