This social network business plan template has 33 pages and is a MS Word file type listed under our business plan kit documents.
Sample of our social network business plan template:
Confidentiality Agreement The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME]. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME]. Upon request, this document is to be immediately returned to [YOUR COMPANY NAME]. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 Chart: Highlights 2 1.1 Objectives 2 1.2 Mission 2 1.3 Keys to Success 2 2.0 Company Summary 3 2.1 Company Ownership 3 2.2 Start-up Summary 3 Table: Start-up 3 Chart: Start-up 4 3.0 Services 4 4.0 Market Analysis Summary 4 4.1 Market Segmentation 4 Table: Market Analysis 5 Chart: Market Analysis (Pie) 5 4.2 Target Market Segment Strategy 5 4.3 Service Business Analysis 5 4.3.1 Competition and Buying Patterns 6 5.0 Strategy and Implementation Summary 6 5.1 SWOT Analysis 6 5.1.1 Strengths 6 5.1.2 Weaknesses 6 5.1.3 Opportunities 7 5.1.4 Threats 7 5.2 Competitive Edge 7 5.3 Marketing Strategy 7 5.4 Sales Strategy 8 5.4.1 Sales Forecast 9 Table: Sales Forecast 9 Chart: Sales Monthly 9 Chart: Sales by Year 10 5.5 Milestones 10 Table: Milestones 11 Chart: Milestones 11 6.0 Management Summary 11 6.1 Personnel Plan 12 Table: Personnel 12 7.0 Financial Plan 12 7.1 Start-up Funding 12 Table: Start-up Funding 13 7.2 Important Assumptions 13 7.3 Break-even Analysis 13 Table: Break-even Analysis 14 Chart: Break-even Analysis 14 7.4 Projected Profit and Loss 15 Table: Profit and Loss 15 Chart: Profit Monthly 16 Chart: Profit Yearly 16 Chart: Gross Margin Monthly 17 Chart: Gross Margin Yearly 17 7.5 Projected Cash Flow 18 Table: Cash Flow 18 Chart: Cash 19 7.6 Projected Balance Sheet 20 Table: Balance Sheet 20 7.7 Business Ratios 21 Table: Ratios 21 Table: Sales Forecast 1 Table: Personnel 2 Table: Personnel 2 Table: Profit and Loss 3 Table: Profit and Loss 3 Table: Cash Flow 4 Table: Cash Flow 4 Table: Balance Sheet 6 Table: Balance Sheet 6 Executive Summary [YOUR COMPANY NAME] Owner: [YOUR NAME] [YOUR ADDRESS] [YOUR PHONE NUMBER] [YOUREMAIL@YOURCOMPANY.COM] Introduction: If you are a baby boomer and want to come along for the booming party, join me here and we will have a blast. [YOUR COMPANY NAME] supplies their followers with real life information for those that are approaching or are older than fifty years old. The Company: [YOUR COMPANY NAME] was conceived to share information on booming through the ages after 50. [YOUR NAME] wanted to take all baby boomers on the trip and have a blast. They will have fun reminiscing! and learn new things. [YOUR COMPANY NAME] will share experiences. Together they will learn how to take care of our old person suits while booming and blasting your way past fifty. This website/blog spot will seek to serve a niche market of those looking to take a ride into retirement. Our Services: Services for [YOUR COMPANY NAME] is simple; they post web content for their viewers and sell advertisement space to those companies looking to reach a niche audience of individuals approaching or have past the age of fifty. The Market: Social media gets a lot of discussion and even a lot of participation from marketers, but in most cases budgets remains low. One reason for the reluctance to invest more is the old problem of ROI, Return on Investment. While some marketers have created successful social media campaigns that they feel they can measure and determine a benefit from, many have still not solved the social success equation. Fame, as well as more monetization options/potential for your blogs, goes alongside personal satisfaction. Another advantage is that big blogs usually market or promote themselves automatically once a certain level of fame has been achieved. Financial Considerations: The current financial plan for [YOUR COMPANY NAME] is to obtain grant funding in the amount of $300,000. The grant will be used to expand their market share, purchase equipment, and hire an employee. [YOUR COMPANY NAME] will also use the grant funds to begin an intense marketing and advertising campaign starting in 2011. A portion of the grant funds will be used to hire 1 new employee. This increase in employees will allow [YOUR COMPANY NAME] to give more personal attention to current clients as well as have the capacity to add new clients over the next 3 years. Without the grant funding it will make it almost impossible to add the additional employees that are needed to increase market share for [YOUR COMPANY NAME]. The major focus for grant funding is as follows: [YOUR COMPANY NAME] is 100% women owned, [YOUR NAME] Hire a new employee Serve the elderly with good information Chart: Highlights 1.1 Objectives The objectives for [YOUR COMPANY NAME] over the next three years are to: Achieve sales revenues of approximately $95,000 by year 2013 Increase market share by 3% by 2013 Increase name recognition 1.2 Mission We deliver the type of content, interaction, and service that our customers demand. 1.3 Keys to Success Keys to success for the company will include: Maintaining a reputable and untarnished reputation in the community. Quality of content. Competitive pricing. advertisement. Web traffic 2.0 Company Summary [YOUR COMPANY NAME] was conceived to share information on booming through the ages after 50. The Company wants to take all baby boomers with them on the trip and have a blast. We will have fun reminiscing! We will learn new things. We will share experiences. Together we will learn how to take care of our old person suits while booming and blasting our way past fifty. 2.1 Company Ownership [YOUR NAME]is 100% sole owner of [YOUR COMPANY NAME]. 2.2 Start-up Summary The start-up summary includes long-term assets of office equipment and software. The equipment will include computers, servers, printers and laptops. The software will include but not limited to anti-virus and other virus protection software. The start-up expenses also have 2 months' rent and the funds to build and host a new and improved website/blog for [YOUR COMPANY NAME]. All equipment and assets needed in the near future will be purchased in the start-up phase the additional cash not spent will follow to the cash flow and P&L statement. Table: Start-up Start-up Requirements Start-up Expenses Advertising $25,000 Web Site Start Up $9,048 2 months Rent $1,000 Total Start-up Expenses $35,048 Start-up Assets Cash Required $236,952 Other Current Assets $0 Long-term Assets $28,000 Total Assets $264,952 Total Requirements $300,000 Chart: Start-up 3.0 Services [YOUR COMPANY NAME] is a site dedicated to guidance and information for individuals over fifty. The services that are offered by [YOUR COMPANY NAME] involve web content and information for views of this website. As [YOUR COMPANY NAME] drives traffic to the site more advertisers will use the site as a way to promote the products they sell. [YOUR COMPANY NAME] will sell advertisement space and product placement for companies that are looking to connect with the demographic that [YOUR COMPANY NAME] has. 4.0 Market Analysis Summary [YOUR COMPANY NAME] has a niche market of those just about to turn fifty and those older than fifty. [YOUR COMPANY NAME] breaks the market down into ages 45-50, 51-59, 60-70, and 71 and older. [YOUR COMPANY NAME] breaks the market into those ages groups because of the different needs each of those groups have. 4
