This social media strategy template has 17 pages and is a MS Word file type listed under our sales & marketing documents.
Sample of our social media strategy template:
Social Media Marketing Strategy Your business slogan here. Prepared By: [YOUR NAME] [YOUR JOB TITLE] Phone 555.555.5555 Email info@yourbusiness.com www.yourbusiness.com Statement of Confidentiality & Non-Disclosure This document contains proprietary and confidential information. All data submitted to [RECEIVING PARTY] is provided in reliance upon its consent not to use or disclose any information contained herein except in the context of its business dealings with [YOUR COMPANY NAME]. The recipient of this document agrees to inform its present and future employees and partners who view or have access to the document's content of its confidential nature. The recipient agrees to instruct each employee that they must not disclose any information concerning this document to others except to the extent that such matters are generally known to, and are available for use by, the public. The recipient also agrees not to duplicate or distribute or permit others to duplicate or distribute any material contained herein without [YOUR COMPANY NAME]'s express written consent. [YOUR COMPANY NAME] retains all title, ownership and intellectual property rights to the material and trademarks contained herein, including all supporting documentation, files, marketing material, and multimedia. BY ACCEPTANCE OF THIS DOCUMENT, THE RECIPIENT AGREES TO BE BOUND BY THE AFOREMENTIONED STATEMENT. Table of Content 1. Executive Summary 4 2. Situation Analysis 6 3. Social Media Marketing Goals and Objectives 7 4. The Audience 8 5. Competitive Analysis 9 6. The Brand 11 7. Social Media Strategies and Tactics 12 8. Implementation 15 9. Budget 16 10. Evaluation and Monitoring 17 Executive Summary Business Description Provide a brief history of your company and explain what your business does. The Opportunity Briefly describe the problem or the pain that the customer feels in order to establish that your business is really offering value to the customer. The Solution The solution is your product or service! However, if you want to set apart from the competition, your solution must be different and unique. Provide a very brief overview and description of your products and services, with emphasis on distinguishing features. The Market Provide a brief description of the market you will be competing in. Here you will define your market, how large it is, and how much of the market share you expect to capture. Competition Identify the direct and indirect competitors, with analysis of their pricing and promotional strategies, as well as an assessment of their competitive advantage. Main Competitors Name Sales Market Share Nature/Type Social Media Budget Clearly state the capital needed to run your social media marketing initiatives. Summarize how it will be used. Budget Allocation: Sources Amount Percentage Facebook Ads Instagram Ads Stock Photo Purchase Social Media Management Software Other TOTAL: Situation Analysis Our Company Who are the business owners? Provide a brief history of the company; describe the business, tell the length of time in operation; explain where you are in your business cycle; the location of your company. Product and Service Describe the product / service you are selling; the benefits of your product over your competition; tell where you compete (local, national, etc.) Product / Service Name Description Price Social Media Marketing Goals and Objectives Social Media Goals List your goals (Short, medium and long term). Make them measurable. Business Objectives Social Media Goals Metrics Grow the brand Awareness (these metrics show your current and potential audience) Followers, shares, etc. Turn customers into advocates Engagement (these metrics show how audiences are interacting with your content) Comments, likes, @mentiones, etc. Drive leads and sales Conversions (these metrics show the effectiveness of your social engagement) Website clicks, email sign-ups, etc. Improve customer retention Consumer (these metrics show how active customers think and feel about your brand) Testimonials, social media sentiment, average response time, etc. Other The Audience Audience/Buyer Personas Knowing who your target audience is and what they wish to see on social media is especially important. Describe your target customer here and then fill the chart below. Factor Description Age Gender Location Average Income Education Typical Job Title or Industry Social Status Behavior Lifestyle Interests Values Opinions Needs, Buying Patterns and Motivations for Buying Etc. Competitive Analysis The Industry Describe your industry, like the current situation (growing, maturing, declining), the size, competition level, trends, and drivers. The Market Describe your market; name the competitors; explain their market share and their positioning; their strategies; the segmentation of your market, etc.
