This sign company business plan template has 34 pages and is a MS Word file type listed under our business plan kit documents.
Sample of our sign company business plan template:
Confidentiality Agreement The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME]. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME]. Upon request this document is to be immediately returned to [YOUR COMPANY NAME]. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 Chart: Highlights 2 1.1 Objectives 2 1.2 Mission 2 1.3 Keys to Success 3 2.0 Company Summary 4 2.1 Company Ownership 4 2.2 Company History 4 Table: Past Performance 4 Chart: Past Performance 5 3.0 Products 6 4.0 Market Analysis Summary 7 4.1 Market Segmentation 8 Table: Market Analysis 8 Chart: Market Analysis (Pie) 8 4.2 Target Market Segment Strategy 9 4.3 Industry Analysis 9 4.3.1 Competition and Buying Patterns 10 5.0 Strategy and Implementation Summary 11 5.1 SWOT Analysis 11 5.1.1 Strengths 11 5.1.2 Weaknesses 11 5.1.3 Opportunities 11 5.1.4 Threats 11 5.2 Competitive Edge 11 5.3 Marketing Strategy 12 5.4 Sales Strategy 12 5.4.1 Sales Forecast 12 Table: Sales Forecast 12 Chart: Sales Monthly 13 Chart: Sales by Year 13 5.5 Milestones 14 Table: Milestones 14 Chart: Milestones 14 6.0 Management Summary 15 6.1 Personnel Plan 15 Table: Personnel 15 7.0 Financial Plan 16 7.1 Important Assumptions 16 7.2 Break-even Analysis 17 Table: Break-even Analysis 17 Chart: Break-even Analysis 17 7.3 Projected Profit and Loss 18 Table: Profit and Loss 18 Chart: Profit Monthly 19 Chart: Profit Yearly 19 Chart: Gross Margin Monthly 20 Chart: Gross Margin Yearly 20 7.4 Projected Cash Flow 21 Table: Cash Flow 21 Chart: Cash 22 7.5 Projected Balance Sheet 22 Table: Balance Sheet 22 7.6 Business Ratios 24 Table: Ratios 24 Table: Sales Forecast 1 Table: Personnel 2 Table: Profit and Loss 3 Table: Cash Flow 4 Table: Balance Sheet 5 Executive Summary [YOUR COMPANY NAME] [YOUR NAME] [YOUR ADDRESS] [YOUR CITY], [YOUR STATE/PROVINCE] [YOUR ZIP/POSTAL CODE] [YOUR PHONE NUMBER] Introduction: [YOUR COMPANY NAME] was formed in 2006. [YOUR NAME] and [NAME] are here to provide the best products and services to their customers and community. In the past four years they have been able to provide products and services to many local businesses and individuals in the area, like race car drivers, excavation businesses, real estate agents, churches, fire departments (for two local towns), tow truck services, and charity events where we donated the vinyl. Our Services: [YOUR COMPANY NAME] provided the following products: Banners Real estate signs Magnets Sign boards Decals Graphics on: Cars Trucks Airplanes Semis Tow trucks Boats The Market: In 2009, the U.S. sign industry had shipments of $49.5 billion and employed 262,700 employees. The most recent U.S. Census Bureau data (2006) reported "sign manufacturing" as an $11.7 billion industry. For sign companies and those suppliers selling products and services to sign companies, accurate information on the profile of the industry is crucial to making informed, well-founded decisions about how and where to locate facilities, pursue business opportunities, and develop products to serve new markets. Financial Considerations: The current financial plan for [YOUR COMPANY NAME] is to obtain grant funding in the amount of $106,000. The grant funds will be used to expand the signage and Lettering business in the following ways. Additional equipment Hire additional personal Purchase additional equipment needed to expand his business Capital reserve The major focus for grant funding is as follows: 50% women owned business Job creation Chart: Highlights 1.1 Objectives The objectives are: To put in place adequate, and reliable, administrative machinery, allowing the owners to spend time selling and maintaining major accounts To concentrate on several selected market sectors that have been researched and found promising To improve the reliability and timeliness 1.2 Mission Whether you need a custom vinyl graphic for advertising on your vehicle or need a banner to send a special message we are here for all your vinyl lettering needs. 1.3 Keys to Success Keys to success for the company will include: 1. Maintaining a reputable and untarnished reputation in the community 2. Quality care 3. Competitive pricing 4. Flexible hours 2.0 Company Summary [YOUR COMPANY NAME] was formed in 2006. [YOUR NAME] and [NAME] are here to provide the best products and services to their customers and community. In the past four years they have been able to provide products and services to many local businesses and individuals in the area, like race car drivers, excavation businesses, real estate agents, churches, fire departments (for two local towns), tow truck services, and charity events where we donated the vinyl. 2.1 Company Ownership [YOUR COMPANY NAME] is owned and operated by [YOUR NAME] and [NAME] since 2006. Both [YOUR NAME] and [NAME] own equal shares of the business. 2.2 Company History In the past four years they have been able to provide products and services to many local businesses and individuals in the area, like race car drivers, excavation businesses, real estate agents, churches, fire departments (for two local towns), tow truck services, and charity events where we donated the vinyl. Table: Past Performance Past Performance 2008 2009 2010 Sales $3,594 $1,250 $4,197 Gross Margin $3,594 $1,250 $4,197 Gross Margin % 100.00% 100.02% 100.00% Operating Expenses $1,704 $357 $1,160 Balance Sheet 2008 2009 2010 Current Assets Cash $0 $0 $1,000 Other Current Assets $0 $0 $500 Total Current Assets $0 $0 $1,500 Long-term Assets Long-term Assets $0 $0 $500 Accumulated Depreciation $0 $0 $127 Total Long-term Assets $0 $0 $373 Total Assets $0 $0 $1,873 2008 2009 2010 Current Liabilities Current Borrowing $0 $0 $0 Other Current Liabilities (interest free) $0 $0 $0 Total Current Liabilities $0 $0 $0 Long-term Liabilities $0 $0 $0 Total Liabilities $0 $0 $0 Paid-in Capital $0 $0 $1,000 Retained Earnings $0 $0 ($2,164) Earnings $0 $0 $3,037 Total Capital $0 $0 $1,873 Total Capital and Liabilities $0 $0 $1,873 Chart: Past Performance 3.0 Products [YOUR COMPANY NAME] provided the following products: Banners Real estate signs Magnets Sign boards Decals Graphics on: Cars Trucks Airplanes Semis Tow trucks Boats 4.0 Market Analysis Summary In 2009, the U.S. sign industry had shipments of $49.5 billion and employed 262,700 employees. The most recent U.S. Census Bureau data (2006) reported "sign manufacturing" as an $11.7 billion industry. The following are recent industry data: While manufacturing as a whole in the U.S. has experienced steady decline, sign manufacturing has steadily increased. From 1998-2009, sign manufacturing jobs grew 1.3 percent/year, while employment in all manufacturing sectors declined. Real value added in sign manufacturing (corrected for inflation) grew 3.3 percent each year from 1998-2009, exceeding overall manufacturing growth. Concentration of sign manufacturing corresponds roughly to population, with California, Texas and Ohio having the most sign manufacturing jobs. Advertising agencies are important producers of signs, with a larger than expected impact in overall sign manufacturing. The U.S. has a growing trade deficit in sign manufacturing (as with most manufactured goods)
