This seo plan template has 17 pages and is a MS Word file type listed under our sales & marketing documents.
Sample of our seo plan template:
SEO Plan Your business slogan here. Prepared By: [YOUR NAME] [YOUR JOB TITLE] Phone 555.555.5555 Email info@yourbusiness.com www.yourbusiness.com Statement of Confidentiality and Non-Disclosure This document contains proprietary and confidential information. All data submitted to [RECEIVING PARTY] is provided in reliance upon its consent not to use or disclose any information contained herein except in the context of its business dealings with [YOUR COMPANY NAME]. The recipient of this document agrees to inform its present and future employees and partners who view or have access to the document's content of its confidential nature. The recipient agrees to instruct each employee that they must not disclose any information concerning this document to others except to the extent that such matters are generally known to, and are available for use by, the public. The recipient also agrees not to duplicate or distribute or permit others to duplicate or distribute any material contained herein without [YOUR COMPANY NAME]'s express written consent. [YOUR COMPANY NAME] retains all title, ownership and intellectual property rights to the material and trademarks contained herein, including all supporting documentation, files, marketing material, and multimedia. BY ACCEPTANCE OF THIS DOCUMENT, THE RECIPIENT AGREES TO BE BOUND BY THE AFOREMENTIONED STATEMENT. Table of Contents 1. Executive Summary 4 2. Analysis of Current State 6 3. SEO Goals and KPIs 7 4. Identifying Target Audience 9 5. Topics and Keyword Plan 10 6. Content Plan 11 7. Strategies and Tactics 12 8. Implementation 14 9. Evaluation and Monitoring 15 Executive Summary Business Description Give a brief breakdown of your company's history and explain the basic functionalities of the business. The Opportunity Give a brief but explanatory description of the content marketing problems of the company, to provide suitable solutions. The Solutions From the problems above, give a detailed description of how you plan to solve the content marketing problems of your business through search engine optimization. The Market Give a breakdown of the market the company will get into for proper analysis. Ensure to write how large the industry is and how much you expect to gain from this market. Competition Who are the direct and indirect competitors of your company website? Highlight the significant competition, with a relatively detailed analysis of their market value, SEO strategy (keywords, backlinks, social media presence, and more), and competitive advantage. [Fill in the table below.] Main Company Website Competitors Website/ Company Name Nature of Business Main Keywords Website Speed Social Media Budget Requirements Clearly state the budget for the SEO Plan. Summarize how much money needs to be invested for an appropriate SEO campaign. Give details about the source of funds for the company's SEO and the use of funds. Source of Funds: Sources Amount Percentage Total Use of Funds: Category Amount Percentage Total Analysis of Current State Our Company Give a lengthy description of the business operation, how the business functions, the company website, and the physical location of the company, if applicable. Website SEO Audit Give a detailed breakdown of the website analytics. The analysis should help review the source of organic and paid traffic, ROI, and bounce rate. Company Website Page(s) Source of Incoming Traffic Page Views Average Time on Page Bounce Rate Device Usage N.B: Source of Organic Traffic: In most cases, guest posts serve as the easiest form of organic traffic the business needs. Businesses typically request a guest post slot on a reputable website to build their brand. ROI: This measures the return on investment of search engine optimization. Calculation of ROI depends on search engine rankings, goal completions, and traffic. The formula to calculate ROI is Gain from Investment - Cost of Investment Cost of Investment Bounce Rate: This term defines the percentage of single-engagement visits on the business website. Google Analytics tracks the number of people visiting the page and leaving without checking any other website pages. SEO Goals and KPIs Our Goal List your SEO goals (short, medium and long-term). Make them measurable. Objectives Describe the objectives that you want to reach. Use the SMART acronym (Specific, Measurable, Agree, Realistic, Time-Based) to be sure that they are realistic. Goal/Objective Description Due Date KPIs Identify the major KPIs important for the company's growth strategy. These should include yearly/monthly revenue growth and profit. Year Revenue Goal Profit Month Revenue Goal Profit Metrics to Measure SEO Progress Month Revenue Goal Profit
