This security company business plan template has 31 pages and is a MS Word file type listed under our business plan kit documents.
Sample of our security company business plan template:
Confidentiality Agreement The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME]. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME]. Upon request, this document is to be immediately returned to [YOUR COMPANY NAME]. ___________________ Signature [YOUR NAME] Name (typed or printed) [Date] This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 Chart: Highlights 1 1.1 Objectives 2 1.2 Mission 2 1.3 Keys to Success 2 2.0 Company Summary 3 2.1 Company Ownership 3 2.2 Company History 3 Table: Past Performance 3 Chart: Past Performance 4 3.0 Products and Services 5 4.0 Market Analysis Summary 6 4.1 Market Segmentation 6 Table: Market Analysis 6 Chart: Market Analysis (Pie) 7 4.2 Target Market Segment Strategy 8 4.3 Service Business Analysis 8 4.3.1 Competition and Buying Patterns 8 5.0 Web Plan Summary 9 5.1 Website Marketing Strategy 9 5.2 Development Requirements 9 6.0 Strategy and Implementation Summary 10 6.1 SWOT Analysis 10 6.1.1 Strengths 10 6.1.2 Weaknesses 10 6.1.3 Opportunities 10 6.1.4 Threats 10 6.2 Competitive Edge 10 6.3 Marketing Strategy 11 6.4 Sales Strategy 11 6.4.1 Sales Forecast 11 Table: Sales Forecast 11 Chart: Sales Monthly 12 Chart: Sales by Year 12 7.0 Management Summary 13 7.1 Personnel Plan 13 Table: Personnel 13 8.0 Financial Plan 14 8.1 Important Assumptions 14 8.2 Projected Profit and Loss 14 Table: Profit and Loss 14 Chart: Profit Monthly 16 Chart: Profit Yearly 16 Chart: Gross Margin Monthly 17 Chart: Gross Margin Yearly 17 8.3 Projected Cash Flow 18 Table: Cash Flow 18 Chart: Cash 19 8.4 Projected Balance Sheet 20 Table: Balance Sheet 20 8.5 Business Ratios 21 Table: Ratios 21 Table: Sales Forecast 1 Table: Personnel 2 Table: Personnel 2 Table: Profit and Loss 3 Table: Profit and Loss 3 Table: Cash Flow 4 Table: Cash Flow 4 Table: Balance Sheet 5 Table: Balance Sheet 5 1.0 Executive Summary The grant request of $200,000.00 will be put to use in the following manner: Business growth. Salary increase for employees. Pay off remaining debt. Increase advertising campaign. Purchase a new van. Licenses and insurance. By focusing on its strengths, its key customers, and the underlying values they need, [YOUR COMPANY NAME] will increase sales to more than $110,000 in three years, while also maintaining the gross margin on sales, with a focus on cash management and working capital. This business plan leads the way. It renews our vision and strategic focus: adding value to our target market segments, and reinforcing our ties with businesses in our local markets. It also provides the step-by-step plan for improving our sales, gross margin, and profitability. This plan includes this summary, chapters on the company, products and services, market focus, action plans and forecasts, management team, and the financial plan. Chart: Highlights 1.1 Objectives Sales of $60,000 in 2010, $85,000 in 2011 and $110,000 in 2012. Gross margin higher than 30% on alarm products. Full capacity by year end 2010. Expansion of services by year end 2010. Add additional employees. Purchase a new van. 1.2 Mission [YOUR COMPANY NAME] is a home and business security alarm company with a continued legacy as a leading home and business alarm system supplier that provides reliable security solutions for your family and home, as well as business security systems and builder security and technology solutions. Other offerings include intercoms, cameras, data & cable and access gates. 1.3 Keys to Success The keys to our success are: Building and maintaining strategic alliances with our manufacturers and other industry related business partners; Adopting a customer - and market-focused sales and marketing paradigm; and, Managing the business by implementing, and consistently measuring and adjusting the fundamentals of a Balanced Scorecard: Financial Goals vs. Results Internal Business Process Goals vs. Results Employee Learning and Growth Goals vs. Results Customer Satisfaction Goals vs. Results 2.0 Company Summary [YOUR COMPANY NAME] is incorporated as a C-Corp company in [YOUR STATE/PROVINCE] and is headquartered in [YOUR CITY], [YOUR STATE/PROVINCE]. The Company is owned by [YOUR NAME]. 2.1 Company Ownership [YOUR COMPANY NAME] is a privately held C corporation owned in majority by its president [YOUR NAME]. [YOUR NAME] initially acquired the bulk of the accounts, client list, and work van from Advanced Communications Group for $20,000 in 2005. 2.2 Company History [YOUR NAME] started the business about 5 years ago in 2005. A veteran of the industry, [YOUR NAME] has held the roles of helper, mechanic, installer, lead installer, project manager and owner/operator. Table: Past Performance Past Performance 2007 2008 2009 Sales $20,403 $31,681 $32,005 Gross Margin $0 $0 $0 Gross Margin % 0.00% 0.00% 0.00% Operating Expenses $25,630 $25,630 $28,928 Balance Sheet 2007 2008 2009 Current Assets Cash $0 $0 $0 Other Current Assets $0 $0 $0 Total Current Assets $0 $0 $0 Long-term Assets Long-term Assets $0 $0 $0 Accumulated Depreciation $0 $0 $0 Total Long-term Assets $0 $0 $0 Total Assets $0 $0 $0 Current Liabilities Current Borrowing $0 $0 $0 Other Current Liabilities (interest free) $0 $0 $0 Total Current Liabilities $0 $0 $0 Long-term Liabilities $0 $0 $0 Total Liabilities $0 $0 $0 Paid-in Capital $0 $0 $0 Retained Earnings $0 $0 $0 Earnings $0 $0 $0 Total Capital $0 $0 $0 Total Capital and Liabilities $0 $0 $0 Chart: Past Performance 3.0 Products and Services Building on our established reputation as an industry-leading home security services company, all of us here at [YOUR COMPANY NAME] will continue our mission of offering state-of-the-art home security systems, outstanding service, and creating "Customers for Life." Our security system company headquarters are located in [YOUR CITY], [YOUR STATE/PROVINCE]. 4.0 Market Analysis Summary [YOUR COMPANY NAME] will focus on local markets, including both small and home offices, medium to large businesses, corporate and local government offices. 4.1 Market Segmentation Our market segmentation scheme is fairly straightforward, and focuses on all [YOUR CITY] homes and businesses. The information contained in our customer analysis table is taken directly from the 2000 US Census and government directories, and clearly shows that our largest market potential is the small office and home office (SOHO) segment. This segment is largely overlooked by most of our competitors because of its "low end" buying habits, and a reluctance to compete with the major retailers of similar services. We will target the SOHO market segment with value-added and affordable business solutions customized to its unique needs, and offer the same quality of service and support as are afforded the larger businesses. The next largest market segment is medium to large businesses, and is the arena where we now focus most of our sales efforts. We will continue to target this segment, but with a different approach. We will work with the medium to large businesses to determine their needs, and design customized solutions before ordering the required systems. This segment will remain an extremely important part of our marketing mix, and contains a large portion of our current clients. A majority of our systems upgrade opportunities and repeat business will come from this market segment initially
