This sales funnel guide template has 11 pages and is a MS Word file type listed under our sales & marketing documents.
Sample of our sales funnel guide template:
A Brief Guide on Sales Funnel An Informative Guidebook to Help You Understand the Sales Funnel Table of Contents Understanding the Sales Funnel 3 Defining the Sales Funnel 3 Why You Need to Follow the Structure of a Sales Funnel 4 The Fundamental Stages of the Sales Funnel 6 Four Stages of the Sales Funnel 6 1. Attention 6 2. Interest 6 3. Desire 7 4. Action 7 Customer Retention - The Spirit of the Sales Funnel 8 Five Steps to Make a Sales Funnel 9 Four Questions to Evaluate Your Sales Funnel 11 Understanding the Sales Funnel The concept of the Sales Funnel is often presented as a compendium of solutions that will help the sales and marketing teams magically improve the bottom line. This is misleading. Imagine a funnel and the purpose it is meant to serve. You pour in something from the top and the complete content exits at the bottom. This doesn't stand true for sales, as not every lead is convertible. So how do we position the concept of a Sales Funnel to generate more leads and better conversions if we have a disclaimer beforehand? Let's take it one step at a time before we get into the thick of it. A Sales Funnel is primarily helping you direct your customers from one stage of their shopping experience to another before they decide on making a purchase. Leads enter the top; sales exit the bottom - it's that simple. But in the midst of it all, a significant amount of spillage is evident. So what we need here is slow but steady drip conversion through the utilization of the right methodologies that can help in generating quality leads at the top that can ultimately be converted into customers at the bottom. It's all about understanding each step of the Sales Funnel and how to efficiently manage it, converting it into the most powerful tool at your disposal for optimum closed customers. Defining the Sales Funnel You can call the Sales Funnel a combination of steps that a potential prospect covers before they convert into a customer. It is also referred to as the process for mapping the journey that a prospect covers before they decide on making a purchase. The purpose of the Sales Funnel is to illustrate the steps that, if optimized, guarantee an increase in the number of products being sold. When we say "Sales Funnel," we are not talking about a single step or method, in fact, the funnel is actually segmented, so it is not a single process. At the top of the funnel is just an offering, whereas, at the bottom, you have a happy customer having made a purchase, and in the middle, you have a lot of other steps which help direct the customer towards that last step. Why You Need to Follow the Structure of Funnel A Good Start This gives you a direction to follow: a proper way to direct prospects through the right steps of your funnel towards becoming a customer. A Sense of Relationship By identifying potential prospects, you can customize your efforts to move the said prospects down the funnel, one step at a time. The more they can relate to your efforts and products, the more likely they will convert. Robust Marketing/Sales Strategy A Sales Funnel can help you develop a robust marketing strategy that can make you stand out from the competition. The more you study your funnel in long run, the better sales/marketing strategy you can develop. The Structure of a Sales Funnel Can Give You an Edge over the Competition In order to maximize your sales profit and adequately prepare yourself to ensure the proper usage of available mediums for better conversions, a Sales Funnel can help you get an edge over the competition by providing the customer an inclusive and customized experience. The more they feel they belong and the better their needs are catered to, the more you stay ahead of your competition. Remember, your targeted audience has a lot of available options to choose from. But if you can utilize the Sales Funnel effectively and efficiently, you are likely to stand out as a better option, not an alternative. Hence, continual optimization of your Sales Funnel is essential, which, in turn, will optimize your conversions and revenue. The Fundamental Stages of the Sales Funnel A Sales Funnel can consist of multiple stages, varying as per the business model. In the majority of cases, the following four stages are not only the most essential but also the most common stages that constitute any Sales Funnel. Remember the acronym "AIDA," and you can easily recall all the stages. AIDA represents the mindset of a prospective customer and requires a collaborative approach from the sales as well as the marketing team. Each stage is unique and requires a different approach for its processing, exactly in the aforementioned order. Four Stages of the Sales Funnel Attention Also sometimes called Awareness, the first stage is directed towards capturing the attention of your targeted audience, in other words, to make them aware of your existence. It is here that you direct their attention towards potential problems they may need solutions for. This is also where your product or service will be introduced as a solution for the said problem. This awareness or attention-grabbing can be in the form of an ad, a blog, via an influencer, or word of mouth from your existing clients. Interest Interest is the second stage where a prospect evaluates your product/service by doing some research and comparison, and considers their personal interest in the solution you are providing. If you are providing them exactly what they are looking for, they are likely to transition to the next stage smoothly after a brief comparison online (Google searches, etc.) just to make sure they are getting their money's worth. You can optimize this step by establishing your existence as an authority figure via quality content
