This retail store business plan template has 32 pages and is a MS Word file type listed under our business plan kit documents.
Sample of our retail store business plan template:
Confidentiality Agreement The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME]. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME]. Upon request, this document is to be immediately returned to [YOUR COMPANY NAME]. Signature ___________________ [YOUR NAME] ___________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 Chart: Highlights 1 1.1 Objectives 2 1.2 Mission 2 1.3 Keys to Success 2 2.0 Company Summary 2 2.1 Company Ownership 3 2.2 Start-up Summary 3 Table: Start-up 3 3.0 Services 4 4.0 Market Analysis Summary 4 4.1 Market Segmentation 6 4.2 Target Market Segment Strategy 6 4.3 Service Business Analysis 6 4.3.1 Competition and Buying Patterns 7 5.0 Strategy and Implementation Summary 8 5.1 SWOT Analysis 8 5.1.1 Strengths 8 5.1.2 Weaknesses 8 5.1.3 Opportunities 8 5.1.4 Threats 9 5.2 Competitive Edge 9 5.3 Marketing Strategy 10 5.4 Sales Strategy 10 5.4.1 Sales Forecast 11 5.0 Management Summary 12 5.1 Personnel Plan 12 Table: Personnel 12 6.0 Financial Plan 13 6.1 Start-up Funding 13 6.2 Important Assumptions 13 6.3 Break-even Analysis 13 Table: Break-even Analysis 13 6.6 Projected Balance Sheet 19 Table: Balance Sheet 19 6.7 Business Ratios 20 Table: Ratios 20 Table: Sales Forecast 1 Table: Personnel 2 Table: Profit and Loss 3 Table: Cash Flow 4 Table: Balance Sheet 6 1.0 Executive Summary [YOUR COMPANY NAME] is an [YOUR CITY]-based corporation that specializes in sales wireless communications for individuals, businesses & entire communities. [YOUR COMPANY NAME] offers custom packages to meet any individuals' or company's needs. The wireless industry is quickly becoming the standard in the delivery of all communications connectivity throughout many individuals, organizations, government agencies and businesses. Two trends -- the overall growth in prepaid financial services and extreme uptake of smartphones --will come together to drive the mainstreaming of mobile payments in various forms in 2011 and 2012. According to the Mercator Advisory Group, the total prepaid wireless service market will grow to $549.7 billion by 2012. Meanwhile smartphone sales are booming and these devices are increasingly coming with the ability to handle mobile payments with Near Field Communications (NFC) technologies. It is the goal of OWNER'S NAME to position the Company as an acquisition target by a market consolidator looking to gain market share and build a larger national network by end of year three. If the business plan is executed as described and all milestones are met on time, [YOUR COMPANY NAME] will be in a good position to sell the company if that is desired. The most likely aggregators will be the larger telecom, cable or electrical companies currently looking at providing these services via public "Hot Spots" or through cellular networks. Many companies will enter the market over the next four years, including these traditionally larger telecom and cellular companies. Fortunately, the [YOUR COMPANY NAME] market focus allows for many competitors, both large and small. Chart: Highlights 1.1 Objectives Sales over $1,000,000 in the first year Increase contracted independent contractor sales force to 5 by year 3 Net worth over $1,018,097 by year 3. 1.2 Mission [YOUR COMPANY NAME] will make it easier and more affordable for our customers to provide wireless access. [YOUR COMPANY NAME], through its main provider of wireless service ACME Wireless, will decrease the costs of their initial service start-up fees, allow for portability, and provide high-quality, ongoing excellent wireless service. For the Company's prospective investors and partners, [YOUR COMPANY NAME] will provide a ground-level entry port to the next high-impact technology trend, turning around high value returns. [YOUR COMPANY NAME] has a mission to create the largest loyal customer base in the telecommunications industry by giving each customer excellent service within their budget and offering rewards. 1.3 Keys to Success Management's skill combination: business, sales, technology, and branding expertise First-mover advantage in a new emerging market Detailed client and distributor database, tracking performance and skill sets Drive and determination of all treasured working components of the organization 2.0 Company Summary [YOUR NAME] is the sole owner and organizer of [YOUR COMPANY NAME], established in [DATE] in [YOUR CITY]. The Company intends to significantly increase sales hitting the ground running by drastically increasing mainstream target market awareness and thereby increasing sales exponentially. [YOUR NAME] strongly feels that the Company can fill a definite need in the changing economic and technology times by providing a service that practically EVERYONE can use today. [INSERT BIO OF OWNER AND COMPANY] 2.1 Company Ownership Articles of Incorporation Articles of Incorporation were filed with the Secretary of [YOUR STATE/PROVINCE] in [DATE]. [YOUR COMPANY NAME] filed as a subchapter S Corporation. Board of Directors The Board of Directors currently consists of the following individuals: [YOUR NAME] TBD TBD 2.2 Start-up Summary The Company founder plans to handle all day-to-day operations of the business and will work with outside vendors and partners in order to ensure that this business venture is a success. The start-up costs are calculated to be $239,780 which will be used to launch an extraordinary marketing campaign, promotional materials and $10,000 in initial cash to handle the first few months of operations as sales and account receivable play through the cash flow. The Details are included in Table 2-2. Table: Start-up Start-up Requirements Start-up Expenses Legal $2,000 Print Advertising $15,000 Insurance $12,000 Rent (Average in Liberty, IN) $5,280 Computers $10,000 Trade Shows and Events $12,000 Online PR/Marketing Campaign $180,000 Website $3,500 Total Start-up Expenses $239,780 Start-up Assets Cash Required $10,000 Other Current Assets $0 Long-term Assets $0 Total Assets $10,000 Total Requirements $249,780 3.0 Services [YOUR COMPANY NAME] provides services such as: Pre-paid Wireless Cellular Service Cellular Phone Sales 4.0 Market Analysis Summary One in five U.S. cell phone consumers with contract-based service - an estimated 24.6 million American adults - is likely to switch in early 2011 to less expensive unlimited prepaid wireless service with no early-cancellation penalty. And nearly one in 10 additional contract-based cell phone users would consider switching if they were not currently subject to an early-cancellation penalty, according to the first annual "Net10 Prepaid Wireless Consumer Trends National Poll" conducted by Infogroup/ORC for the independent New Millennium Research Council (NMRC). In March 2010, NMRC was the first to correctly forecast an imminent shift by cell phone consumers from more expensive contract-based cell phone service with often hefty cancellation penalties to less expensive no-contract prepaid service. In March of this year, NMRC reported that - for the first quarter ever - the number of new prepaid wireless phone customers in U.S. eclipsed the number of new contract-based phone customers during the final three months of 2010. The new survey of 715 U.S. cell phone consumers also found that: Overall, roughly half (47 percent) of U.S. cell phone users with contract-based service - an estimated 57
