This retail store business plan 5 template has 36 pages and is a MS Word file type listed under our business plan kit documents.
Sample of our retail store business plan 5 template:
Confidentiality Agreement The undersigned reader acknowledges that the information provided by [COMPANY NAME] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [COMPANY NAME]. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [COMPANY NAME]. Upon request, this document is to be immediately returned to [COMPANY NAME]. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 Chart: Highlights 2 1.1 Objectives 2 1.2 Mission 2 1.3 Keys to Success 3 2.0 Company Summary 4 2.1 Company Ownership 4 2.2 Start-up Summary 4 Table: Start-up 5 Chart: Start-up 5 3.0 Products 6 4.0 Market Analysis Summary 7 4.1 Market Segmentation 7 Table: Market Analysis 7 Chart: Market Analysis (Pie) 8 4.2 Target Market Segment Strategy 8 4.3 Industry Analysis 9 4.3.1 Competition and Buying Patterns 9 5.0 Web Plan Summary 10 5.1 Website Marketing Strategy 10 5.2 Development Requirements 10 6.0 Strategy and Implementation Summary 11 6.1 SWOT Analysis 11 6.1.1 Strengths 11 6.1.2 Weaknesses 12 6.1.3 Opportunities 12 6.1.4 Threats 12 6.2 Competitive Edge 12 6.3 Marketing Strategy 12 6.4 Sales Strategy 13 6.4.1 Sales Forecast 13 Table: Sales Forecast 13 Chart: Sales Monthly 14 Chart: Sales by Year 14 6.5 Milestones 15 Table: Milestones 15 7.0 Management Summary 16 7.1 Personnel Plan 16 Table: Personnel 16 8.0 Financial Plan 17 8.1 Start-up Funding 17 Table: Start-up Funding 17 8.2 Important Assumptions 18 8.3 Break-even Analysis 18 Table: Break-even Analysis 18 Chart: Break-even Analysis 19 8.4 Projected Profit and Loss 20 Table: Profit and Loss 20 Chart: Profit Monthly 21 Chart: Profit Yearly 21 Chart: Gross Margin Monthly 22 Chart: Gross Margin Yearly 22 8.5 Projected Cash Flow 23 Table: Cash Flow 23 Chart: Cash 24 8.6 Projected Balance Sheet 25 Table: Balance Sheet 25 8.7 Business Ratios 26 Table: Ratios 26 Table: Sales Forecast 1 Table: Personnel 2 Table: Profit and Loss 3 Table: Cash Flow 4 Table: Balance Sheet 5 1.0 Executive Summary [COMPANY NAME] [NAME] [ADDRESS] [CITY, STATE ZIP] Phone: XXX-XXX-XXXX [EMAIL] [COMPANY NAME] will be a sole proprietorship owned by [NAME]. The Company is a start-up as [NAME] will purchase the rights to the existing location for $75,000. Upon purchase of the rights, the Company will demolish the existing structure and build a new State of the Art hardware store. [COMPANY NAME] will be a standard general hardware store that offers the parts, material, and advice to tackle any home repair, as well as lawn care. The primary focus will be to satisfy the seasonal needs of the area's customers. The Company will service the hardware and repair needs of the Pickaway, Fairfield, Hocking and Ross County households. The Company would like to increase sales in all market segments above with a concentration of growth in sales to homeowners who do their own repairs. The focus of this business plan is to put forth objectives to launch operations, work efficiently and effectively, and expand internal operations giving the Company the opportunity to grow with sales growth in the surrounding County areas. [COMPANY NAME] is ready to elevate to the next step. The Company is seeking grant funding in the amount of $600,000. The grant funding will be used to launch operations including purchasing the existing land & business, construction of a new Building and purchasing equipment and displays for the store. Additionally, the Company will purchase the opening inventory, develop a website and launch an advertising campaign. Chart: Highlights 1.1 Objectives [COMPANY NAME] has the following objectives. 1. Obtain Grant funding to purchase an existing hardware store and rebuild the retail space. 2. Customer Service - Give our customers the highest quality product and service at a fair competitive price. 3. To create a safe environment for people in the community to come for their hardware store needs. 4. To provide jobs within the community. 5. To successfully manage a hardware store. 1.2 Mission The mission of [COMPANY NAME] is to offer quality hardware products in a customer-friendly shopping environment. Our customers will get assistance quickly and will leave the store prepared to get the job done right the first time. [COMPANY NAME] will also focus on anticipating the seasonal needs of its customers and providing the best products at competitive prices. 1.3 Keys to Success The keys to success for [COMPANY NAME] are: 1. Location: [COMPANY NAME] will be assuming ownership of an existing hardware store. The Company plans to demolish the existing building and build a new State of the Art hardware store. We will have an existing base of customers. 2. Seasonal Products: Each season has it own unique demand on a homeowner. [COMPANY NAME] will focus on this pattern and bring in local customers by marketing these items at competitive prices. 3. Repair/Project Resource Area: The first section customers will find when they enter is a repair/project resource area that they can use to plan repairs or projects. There will be a repair/project resource person to answer questions and direct them to the section of store where the needed products are. 4. In-Store Expertise: Store employees will be knowledgeable in home repairs/projects. In addition, the repair/project resource area will be used to conduct short trainings and demonstrations in home repair and home projects. 2.0 Company Summary [COMPANY NAME] [NAME] [ADDRESS] [CITY, STATE ZIP] Phone: XXX-XXX-XXXX [EMAIL] [COMPANY NAME] will be a sole proprietorship owned by [NAME]. The Company is a start-up as [NAME] will purchase the rights to the existing location for $75,000. Upon purchase of the rights, the Company will demolish the existing structure and build a new State of the Art hardware store. [COMPANY NAME] offers the parts, material, and advice to tackle any home repair, as well as lawn care. The store's owner, [NAME], has worked in the existing hardware store helping the current owner and customers. [NAME] has built a relationship with the existing customer base. The current plan for [COMPANY NAME] is to obtain grant funding in the amount of $600,000. 2.1 Company Ownership [COMPANY NAME] will be a sole proprietorship owned 100% by [NAME]. [NAME] has been a resident of Tarlton community for over 36 years. 2.2 Start-up Summary [COMPANY NAME] will purchase the existing business for $75,000. As the existing structure is in such disrepair, the Company will consider the purchase price as cost of the land. The following is a detailed cost estimate for construction and start-up expenses of the facility: Description Amount 1. Building 10,000 sq ft $250,000 2. Land 75,000 3. Misc. Permits, Plans, etc 10,000 4 Interior Finish 30,000 5. Parking Lot & Lighting 15,000 6. Shelving and Displays 30,000 7. Office Equipment & Furniture 30,000 8. Signage 3,000 9. Web Site Creation 3,000 10. Opening Inventory 25,000 11. Other Expenses 39,000 12. Working Capital 70,000 13. Demolition of existing Structure 20,000 TOTAL $600,000 Start-up costs and initial financing are shown on the following tables and chart
