This retail store business plan 4 template has 31 pages and is a MS Word file type listed under our business plan kit documents.
Sample of our retail store business plan 4 template:
Confidentiality Agreement The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME]. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME]. Upon request, this document is to be immediately returned to [YOUR COMPANY NAME]. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 Chart: Highlights 2 1.1 Objectives 2 1.2 Mission 2 1.3 Keys to Success 3 2.0 Company Summary 4 2.1 Company Ownership 4 2.2 Start-up Summary 4 Table: Start-up 4 Chart: Start-up 5 3.0 Products 6 4.0 Market Analysis Summary 7 4.1 Market Segmentation 7 Table: Market Analysis 7 Chart: Market Analysis (Pie) 7 4.2 Target Market Segment Strategy 8 4.3 Industry Analysis 8 4.3.1 Competition and Buying Patterns 8 5.0 Strategy and Implementation Summary 9 5.1 SWOT Analysis 9 5.1.1 Strengths 9 5.1.2 Weaknesses 9 5.1.3 Opportunities 9 5.1.4 Threats 9 5.2 Competitive Edge 10 5.3 Marketing Strategy 10 5.4 Sales Strategy 10 5.4.1 Sales Forecast 10 Table: Sales Forecast 10 Chart: Sales by Year 11 5.5 Milestones 12 Table: Milestones 12 Chart: Milestones 12 6.0 Management Summary 13 6.1 Personnel Plan 13 Table: Personnel 13 7.0 Financial Plan 14 7.1 Start-up Funding 14 Table: Start-up Funding 14 7.2 Important Assumptions 15 7.3 Break-even Analysis 15 Table: Break-even Analysis 15 Chart: Break-even Analysis 15 7.4 Projected Profit and Loss 16 Table: Profit and Loss 16 Chart: Profit Yearly 17 Chart: Gross Margin Yearly 17 7.5 Projected Cash Flow 18 Table: Cash Flow 18 Chart: Cash 19 7.6 Projected Balance Sheet 20 Table: Balance Sheet 20 7.7 Business Ratios 21 Table: Ratios 21 Table: Sales Forecast 1 Table: Personnel 2 Table: Profit and Loss 3 Table: Cash Flow 4 Table: Balance Sheet 5 1.0 Executive Summary [YOUR COMPANY NAME] - A Glass shop and artist consignment store is a new business in [YOUR CITY], [YOUR STATE/PROVINCE]. [YOUR COMPANY NAME] will be run by [YOUR NAME] a veteran of 20 years in the glass shop industry. Additionally, has leveraged his regionally specific industry insights, into a niche store that has little or no direct competition. The reason for this is that [YOUR NAME] has designed unique glass products that use cutting edge technology to produce a product that has near 100% purifying properties, compared to the typical ~80% of other glass producers. With a selection of glass and goods not replicated in the city, superior customer service, and reasonable prices, [YOUR COMPANY NAME] will capitalize on this incredible opportunity. The owner has secured a location that offers very good foot traffic and easy accessibility. [YOUR NAME] will efficiently lay out the store to increase sales and give the customers the utmost in attention. This attention to detail, combined with his passion and knowledge of the industry, will help the store reach a profitable level quickly. The projected growth rate for [YOUR COMPANY NAME] is quite steady, with profitability estimated by year one and revenue of $240,000 by year three. The company will accomplish its expansion and development of new blown glass technology by utilizing a grant of $160,000. The following plan will delineate the aspects of [YOUR COMPANY NAME] that will allow it to become the premier glass shop in the [YOUR CITY] area. It has already aligned its self with the number one blown glass producer in the United States and will be the only shop in [YOUR STATE/PROVINCE] to carry this line of superior blown glass. [YOUR COMPANY NAME]'s will continue to set itself apart by increasing the number of consigned artist to beyond thirty. Chart: Highlights 1.1 Objectives The objectives for the first three years of operation include: To create a retail store whose primary goal is to exceed customer's expectations. To increase the number of clients served by at least 20% per year through superior performance and selection. To obtain annual revenues exceeding $240,000. 1.2 Mission [YOUR COMPANY NAME]'s mission is to provide the customer with the highest quality blown glass and unique clothing and gear at reasonable prices. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers. The company also continues to serve its community through raffles, toys for tots drives and similar discount fairs. Also, by allowing up and coming artist to expose their talents to the [YOUR CITY] public on a consignment basis, [YOUR COMPANY NAME] can give back directly to the community on a consistent basis. 1.3 Keys to Success To succeed [YOUR COMPANY NAME] must: Implement a successful advertisement and marketing campaign to inform the existing clientele and the public of our new blown glass standards. Providing new glass equipment and accessories Retain the services of reputable glass manufacturers. Build brand image and brand equity through marketing. 2.0 Company Summary [YOUR COMPANY NAME]'s creates and sells a wide range high quality blown glass equipment and accessories. It is located in [YOUR CITY], [YOUR STATE/PROVINCE]. It will also serve as a consignment shop for artistic clothing, wears, music and artwork. [YOUR COMPANY NAME]'s will offer through consignment clothing etc., for reasonable prices, allowing a wider range of people to enjoy the shopping for blown glass items. [YOUR COMPANY NAME]'s will sell these items on consignment, meaning it will sell artists' items and pay for them when sold. The business will make a profit in year one, and will grow steadily each consecutive year. The owner also has introduced a new technology in blow glass instruments. The purifying properties of these glass smokers will remove up to 97% of the impurities in the smoke. 2.1 Company Ownership [YOUR COMPANY NAME] is a sole proprietorship owned and operated by [YOUR NAME]. 2.2 Start-up Summary The following table and chart illustrates projected initial start-up costs for the firm. Table: Start-up Start-up Requirements Start-up Expenses Legal $0 Stationery etc. $1,000 Insurance $600 Rent $18,000 Computer $5,500 Other $20,000 Total Start-up Expenses $45,100 Start-up Assets Cash Required $6,000 Start-up Inventory $12,000 Other Current Assets $15,000 Long-term Assets $0 Total Assets $33,000 Total Requirements $78,100 Chart: Start-up 3.0 Products [YOUR COMPANY NAME] designs and then has manufactured blown glass smoking instruments and accessories. The accessories take the form of everything from glass jars, incense holders to jewelry. All of the products are designed from or made to; compliment the blown glass instrument industry. The revolutionary product, a design from the owner, refines the original tobacco product into a purer form, by removing the carcinogens and pesticides found in it. This will be the "cleanest pipe on the planet." Its percolator adds ambient air to the smoke similar to a coffee maker. Once testing and final design are complete, the aim is to reach the 97% purity mark. 4.0 Market Analysis Summary Our target market is a person who wants to have a very fine smoking experience with the latest in technology, combined with a sense of smoke related art, clothing and fine glass working. This person can be in the corporate towers, small or medium business, or in a home office. The common bond is the appreciation of quality, and the lack of selection constraints. 4
