This retail store business plan 3 template has 35 pages and is a MS Word file type listed under our business plan kit documents.
Sample of our retail store business plan 3 template:
Confidentiality Agreement The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME]. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME]. Upon request, this document is to be immediately returned to [YOUR COMPANY NAME]. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 1.1 Objectives 1 1.2 Mission 1 1.3 Keys to Success 2 2.0 Company Summary 2 2.1 Company Ownership 2 2.2 Company History 2 Table: Past Performance 3 3.0 Products 4 4.0 Market Analysis Summary 4 4.1 Market Segmentation 5 Table: Market Analysis 5 4.2 Target Market Segment Strategy 5 4.3 Industry Analysis 7 4.3.1 Competition and Buying Patterns 7 5.0 Strategy and Implementation Summary 7 5.1 SWOT Analysis 8 5.1.1 Strengths 8 5.1.2 Weaknesses 8 5.1.3 Opportunities 8 5.1.4 Threats 8 5.2 Competitive Edge 8 5.3 Marketing Strategy 8 5.4 Sales Strategy 9 5.4.1 Sales Forecast 9 Table: Sales Forecast 9 5.5 Milestones 11 Table: Milestones 11 6.0 Management Summary 11 6.1 Personnel Plan 12 Table: Personnel 12 7.0 Financial Plan 12 7.1 Important Assumptions 12 7.2 Break-even Analysis 13 Table: Break-even Analysis 13 7.3 Projected Profit and Loss 14 Table: Profit and Loss 14 7.4 Projected Cash Flow 17 Table: Cash Flow 17 7.5 Projected Balance Sheet 18 Table: Balance Sheet 18 7.6 Business Ratios 19 Table: Ratios 20 1.0 Executive Summary [YOUR COMPANY NAME] is an upscale gentlemen's fashion necktie and bowtie online retail store with another agenda in mind aside from fashion; a charitable initiative worldwide focused on education. [YOUR COMPANY NAME] was organized and operates from [YOUR CITY]. [YOUR COMPANY NAME] will be able to offer a wide selection because the Company has ready made, semi-custom and full-custom options. [YOUR COMPANY NAME] offers custom neck ties and bow ties. The Company provides a multitude of fabrics to choose from. Perfect for a party, special occasion, wedding or individual. For each and every custom tie we apply the threads for threads modus operandi. Privately owned and operated by [YOUR NAME], [YOUR COMPANY NAME] is a newly established online retail store offering stylish, eclectic and high fashion men's ties to consumers wanting to make a classy, sophisticated fashion statement while at the same time indirectly helping provide children with school uniforms in another part of the world. 1.1 Objectives The objectives for the first three years of operation include: To expand the men's high fashion accessory-based online retail store whose primary goal is to exceed customer's expectations. To increase the number of clients served by 20% per year by serving an unmet need with outstanding selection and customer service. To expand the business, surviving off of its own cash flow. 1.2 Mission [YOUR COMPANY NAME]'S mission is to provide men with an upscale selection of neckties and bowties and outstanding customer service. [YOUR COMPANY NAME] exists to not only attract and maintain customers; the Company also gives back to underprivileged children with every tie purchase. When [YOUR COMPANY NAME] adheres to this maxim, everything else will fall into place. The Company's products, services and charitable initiatives will exceed the expectations of customers. [YOUR COMPANY NAME] sole purpose is to spread sophisticated fashion and instill confidence with gentlemen in the Western world while at the same time helping provide educational opportunities for children in need overseas. By insuring that every child has access to a uniform, a requirement to receive education, the Company lays the foundation for growth, transformation, innovation, opportunity, equality and most importantly freedom. 1.3 Keys to Success The key to success is to meet the demand for an upscale men's fashion accessory online retail store with a wide selection and focused customer attention. Product placement with carefully selected partners is also key. 2.0 Company Summary Privately owned and operated by [YOUR NAME], [YOUR COMPANY NAME] is a newly established online retail store offering stylish, eclectic and high fashion men's ties to consumers wanting to make a classy, sophisticated fashion statement while at the same time indirectly helping provide children with school uniforms in another part of the world. 2.1 Company Ownership [YOUR COMPANY NAME] is a a sole proprietorship company owned 100% by [YOUR NAME]. There are plans to incorporate and organize the Company as a California State S Corporation in the near future. 2.2 Company History [YOUR COMPANY NAME] is a new organization established in March of 2010 and is currently in operation. [YOUR NAME], entrepreneur and designer, is being the concept of combining high men's fashion with charitable awareness for a good cause. [YOUR COMPANY NAME] is the first female established, owned and operated men's high quality tie and scarf retailer that specializes in this genre. Table: Past Performance Past Performance 2008 2009 2010 Sales $0 $0 $0 Gross Margin $0 $0 $0 Gross Margin % 0.00% 0.00% 0.00% Operating Expenses $0 $0 $0 Inventory Turnover 0.00 0.00 0.00 Balance Sheet 2008 2009 2010 Current Assets Cash $0 $0 $0 Inventory $0 $0 $0 Other Current Assets $0 $0 $0 Total Current Assets $0 $0 $0 Long-term Assets Long-term Assets $0 $0 $0 Accumulated Depreciation $0 $0 $0 Total Long-term Assets $0 $0 $0 Total Assets $0 $0 $0 Current Liabilities Accounts Payable $0 $0 $0 Current Borrowing $0 $0 $0 Other Current Liabilities (interest free) $0 $0 $0 Total Current Liabilities $0 $0 $0 Long-term Liabilities $0 $0 $0 Total Liabilities $0 $0 $0 Paid-in Capital $0 $0 $0 Retained Earnings $0 $0 $0 Earnings $0 $0 $0 Total Capital $0 $0 $0 Total Capital and Liabilities $0 $0 $0 Other Inputs Payment Days 0 0 0 3.0 Products [YOUR COMPANY NAME] will sell upscale high quality men's ties. The general categories of ties that will be sold are: Neckties Bowties Scarves Pocket Squares Designed and hand-tailored in [YOUR CITY], [YOUR COMPANY NAME] makes innovative ties and bow ties, while simultaneously facilitating a child's education. Crafted from British wools and Italian silks, each tie is meticulously detailed with [YOUR COMPANY NAME] signature hand stitched red X bartack and tipped with fine men's shirting. [YOUR COMPANY NAME] is more than a pure fashion statement; with every tie purchased [YOUR COMPANY NAME] provides a school uniform to a child in the developing world. [YOUR COMPANY NAME] will strive to supply one of the largest selections of men's ties in United States, barring the larger stores in major metropolitan areas. [YOUR COMPANY NAME] will accomplish this by having one tie per style in stock as a demonstration model. [YOUR COMPANY NAME] will then order the style in the needed quantity and it will arrive within two days (rush one day service is available). This will be accomplished through a special relationship with the manufacturer in [YOUR CITY] who is able to send out the right quantity in the right style on demand. 4.0 Market Analysis Summary Neckties made from silk represent about 40 percent of the market. The modern necktie became the norm in the twentieth century. Ninety-five million ties are sold in the United States annually, generating more than $1
