This retail store business plan 2 template has 30 pages and is a MS Word file type listed under our business plan kit documents.
Sample of our retail store business plan 2 template:
CONFIDENTIALITY AGREEMENT The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME]. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME]. Upon request, this document is to be immediately returned to [YOUR COMPANY NAME]. __________________________________ Signature __________________________________ Name (typed or printed) __________________________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 Chart: Highlights 2 1.1 Objectives 2 1.2 Mission 2 1.3 Keys to Success 2 2.0 Company Summary 2 2.1 Company Ownership 3 2.2 Company History 3 Table: Past Performance 3 Chart: Past Performance 4 3.0 Products and Services 4 4.0 Market Analysis Summary 5 4.1 Market Segmentation 5 Table: Market Analysis 6 Chart: Market Analysis (Pie) 7 4.2 Target Market Segment Strategy 7 4.3 Service Business Analysis 8 4.3.1 Competition and Buying Patterns 8 5.0 Strategy and Implementation Summary 9 5.1 SWOT Analysis 9 5.1.1 Strengths 10 5.1.2 Weaknesses 10 5.1.3 Opportunities 10 5.1.4 Threats 10 5.2 Competitive Edge 10 5.3 Marketing Strategy 10 5.4 Sales Strategy 11 5.4.1 Sales Forecast 11 Table: Sales Forecast 12 Chart: Sales Monthly 12 Chart: Sales by Year 13 5.5 Milestones 13 Table: Milestones 14 6.0 Management Summary 14 6.1 Personnel Plan 14 Table: Personnel 15 7.0 Financial Plan 15 7.1 Important Assumptions 15 7.2 Break-even Analysis 15 Table: Break-even Analysis 16 Chart: Break-even Analysis 16 7.3 Projected Profit and Loss 16 Table: Profit and Loss 17 Chart: Profit Monthly 18 Chart: Profit Yearly 18 Chart: Gross Margin Monthly 19 Chart: Gross Margin Yearly 19 7.4 Projected Cash Flow 20 Table: Cash Flow 20 7.5 Projected Balance Sheet 21 Table: Balance Sheet 21 7.6 Business Ratios 22 Table: Ratios 22 Table: Sales Forecast 1 Table: Personnel 1 Table: Profit and Loss 1 Table: Cash Flow 1 Table: Balance Sheet 1 1.0 Executive Summary [YOUR COMPANY NAME] is an existing family apparel retailer. The store offers on a year round basis items such as jackets, shirts, sweatshirts, sports apparel, hats, and promotional items. They also customize the garments they sell by embroidery, silk-screening, monogramming, and lettering. The store is in [YOUR CITY], [YOUR STATE/PROVINCE] and is centrally located to the tri-county area it serves (Washington, Anoka, and Chisago counties). The area is growing in population and demographic information indicates it may be faired better than many other parts of the United States through the ongoing economic downturn. According to U.S. Census data, the tri-county area is home to over 614,000 people and 47,640 businesses. The area appears to be highly diversified with no single industry dominating the area's economy. The store has been in existence at its present location since 1999. The previous owners sold the business and building to [NAME] in May 2007. They operate the business through a limited liability company structure. [NAME], who handles the day-to-day operations of the business and is an active hands-on owner, had eight years of previous experience in retailing, embroider, and silk-screening prior to owning the store. The store is the only embroidery and silk-screening business within a 30-minute radius, so they have no local competition. Internet companies are the main competition for the store with price and the convenience of ordering being the two competitive factors they must overcome. Its primary marketing focus is toward privately owned businesses in the tri-county area with a staff of face-to-face customer service providers, or with a vision of "branding" their business by providing their employees with uniforms or coordinated logo apparel. Its secondary marketing focus is the teams, groups, and organizations in the area seeking lettered uniforms. The store's competitive edge is its location, its focus on excellent customer service, and the experience and knowledge of the owners who have already identified key factors that they must achieve to make the store successful. Increased sales can be achieved by developing an outside sales force, by expanding their retail hours, and by exploring the advantages of a more sophisticated website with shopping cart capabilities. These are immediately possible with the addition of two new employees. Increased profitability can be achieved by continuing to maintain their gross profit margin and by developing a diligent expense control system. The future for [YOUR COMPANY NAME] appears bright. The store has far more strengths than it has weaknesses. It has opportunities for growth and profitability by simply following this business plan and by finding a source of funds to restructure their business debt. The only serious threats are a prolonged and worsening economic downturn or a competitor decision to move into their immediate area to compete head-to-head. Chart: Highlights 1.1 Objectives Achieve profitability by year-end 2012 and in future years by increasing sales and diligently controlling expenses Design and implement strict financial controls to help ensure future success Increase sales to local area businesses, teams, groups, and organizations through more aggressive marketing Determine whether the development of a more robust website would result in more effective competition on the internet Obtain additional capital required to consolidate existing business debt 1.2 Mission The mission statement of [YOUR COMPANY NAME] is "Professional Quality, Hometown Service". 1.3 Keys to Success Focus our marketing efforts on businesses, teams, groups, and organizations in the tri-county area Continue our heritage by exceeding customer service expectations every time Grow sales and diligently control expenses to again become profitable Improve cash flow by consolidating existing business debt Complete a study on whether an improved website will increase internet sales 2.0 Company Summary [YOUR COMPANY NAME] was formed on May 24, 2007 by [NAME]. Their retail store, located in [YOUR CITY] , [YOUR STATE/PROVINCE] , offers custom embroidered, silk-screened, monogrammed and lettered sports apparel and clothing items. They market to individuals, groups, teams, and businesses in the tri-county area of Washington, Anoka, and Chisago counties since they are located in the extreme northwest corner of Washington County where these three counties merge. They have the ability to accept orders via walk-in, mail, telephone, fax, or the internet. They have the capability of handling production runs from a single garment to hundreds of garments. 2.1 Company Ownership [YOUR CITY] Embroidery is 50% owned by [NAME] and 50% owned by [NAME]. The LLC formation was chosen as ways to minimize personal liability issues for the owners and avoid the double taxation inherit with traditional corporations. [NAME] is the most active and hands-on of the two [YOUR COMPANY NAME] owners. [NAME] comes from a retail management background with experience in embroidery, silk-screening, and promotional products. 2.2 Company History The store originated in 1999 at its present location as a family owned embroidery shop. Ownership remained with the original family for eight years. On May 24, 2007, the original owners sold the existing business to [NAME]. They remain as owners of the business and continue to operate it as custom embroidery, silk-screening, monogramming, and lettering store in [YOUR CITY], [YOUR STATE/PROVINCE] . Table: Past Performance
