This restaurant business plan 6 template has 32 pages and is a MS Word file type listed under our business plan kit documents.
Sample of our restaurant business plan 6 template:
Confidentiality Agreement The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME]. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME]. Upon request, this document is to be immediately returned to [YOUR COMPANY NAME]. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 Chart: Highlights 3 1.1 Objectives 3 1.2 Mission 3 1.3 Keys to Success 3 2.0 Company Summary 4 2.1 Company Ownership 4 2.2 Start-up Summary 4 Table: Start-up 5 Chart: Start-up 5 3.0 Products 6 4.0 Market Analysis Summary 7 4.1 Market Segmentation 7 Table: Market Analysis 7 Chart: Market Analysis (Pie) 7 4.2 Target Market Segment Strategy 8 4.3 Industry Analysis 8 4.3.1 Competition and Buying Patterns 8 5.0 Strategy and Implementation Summary 9 5.1 SWOT Analysis 9 5.1.1 Strengths 9 5.1.2 Weaknesses 9 5.1.3 Opportunities 9 5.1.4 Threats 9 5.2 Competitive Edge 9 5.3 Marketing Strategy 10 5.4 Sales Strategy 10 5.4.1 Sales Forecast 10 Table: Sales Forecast 10 Chart: Sales Monthly 11 Chart: Sales by Year 11 5.5 Milestones 12 Table: Milestones 12 Chart: Milestones 12 6.0 Management Summary 13 6.1 Personnel Plan 13 Table: Personnel 13 7.0 Financial Plan 14 7.1 Start-up Funding 14 Table: Start-up Funding 14 7.2 Important Assumptions 15 7.3 Break-even Analysis 16 Table: Break-even Analysis 16 Chart: Break-even Analysis 16 7.4 Projected Profit and Loss 17 Table: Profit and Loss 17 Chart: Profit Monthly 18 Chart: Profit Yearly 18 Chart: Gross Margin Monthly 19 Chart: Gross Margin Yearly 19 7.5 Projected Cash Flow 20 Table: Cash Flow 20 Chart: Cash 21 7.6 Projected Balance Sheet 21 Table: Balance Sheet 22 7.7 Business Ratios 23 Table: Ratios 23 Table: Sales Forecast 1 Table: Personnel 2 Table: Profit and Loss 3 Table: Cash Flow 4 Table: Balance Sheet 5 1.0 Executive Summary [YOUR COMPANY NAME] is headquartered in [YOUR CITY], [YOUR STATE/PROVINCE] Contact: [YOUR NAME] Direct Phone: [YOUR PHONE NUMBER] [YOUR ADDRESS] [YOUR CITY], [YOUR STATE/PROVINCE] [YOUR ZIP/POSTAL CODE] [YOUR EMAIL@YOURCOMPANY.COM] Introduction The long-term goal of [YOUR COMPANY NAME] is to establish a restaurant for distribution of its specialty BBQ menu. [YOUR COMPANY NAME] plans to utilize the customer base it has established through 5 years of catering from the owner's home, to develop a solid patronage for its specialty BBQ products at its new sit-down restaurant. The owner of [YOUR COMPANY NAME], [YOUR NAME] has prided his work on delivering a unique BBQ flavor to the residents of [YOUR CITY], [YOUR STATE/PROVINCE]. [YOUR COMPANY NAME] has been a dream of owner [YOUR NAME] for several years. [YOUR NAME] has been a connoisseur of cooking since he was 19 years of age. From then on, he has catered parties and holidays for friends and family. He began, commercially, by catering parties and festivals out of his home kitchen. This started in 2005, when he started his own sole proprietorship, and began to cater for the general public. His reputation for delicious BBQ products has increased his notoriety as a pit master in the [YOUR CITY], [YOUR STATE/PROVINCE] area. Location [YOUR COMPANY NAME] is headquartered in [YOUR CITY], which is located just minutes away from the campus of the University of [YOUR STATE/PROVINCE], a school well known for its football and tailgating (BBQ). The Company [YOUR COMPANY NAME] intends to open a quaint restaurant in [YOUR CITY] that will offer a small but professional atmosphere. The company's owners are [YOUR NAME], who will establish the company as a Limited Liability Corporation. [YOUR COMPANY NAME] plans to be open 7 days a week, and will initially serve lunch and dinner menus. Our Services [YOUR COMPANY NAME]'s menu will feature BBQ meats, specialty stews, vegetables, and a variety of side dishes, including French fries. The children's menu will include the ever popular hot dogs and hamburgers. The Market [YOUR COMPANY NAME] has an entire University campus plus the surrounding area to focus on. The company plans to market to both the college students and the residents of [YOUR CITY] County, [YOUR STATE/PROVINCE]. Since BBQ is a popular method of cooking in this region of the country, [YOUR COMPANY NAME] will have little trouble convincing patrons to select items from its menu. The company only has to encourage would-be patrons to choose its establishment over the other restaurants in the area. Financial Considerations The current financial plan for [YOUR COMPANY NAME] is to obtain grant funding in the amount of $290,000. The grant will be used to purchase a restaurant facility, the equipment and furniture, a catering van and, for marketing and advertising. The major focus for grant funding is as follows: 1. The Company is a 51% woman owned business 2. Institute and launch a feed the needy program 3. Upgrade the new facility to lower repair and maintenance costs 4. Hire employees; the Company will look to hire a drug-free workforce Chart: Highlights 1.1 Objectives The objectives of [YOUR COMPANY NAME] are: Establish a new facility to deliver its specialty BBQ menu Achieve gross sales of $45,000+ in the first year of operation Double sales from Year One to Year Two Reach sales of $135,000+ by the end of Year Three 1.2 Mission [YOUR COMPANY NAME] plans to be a vehicle to serve the community not only the finest BBQ foods, but also, through social and youth sponsorship programs. The Company has already designed a free sandwich program for the less fortunate in [YOUR CITY]. Also, as a former coach of T-ball, [YOUR NAME] plans to support little leagues teams in the area, to inspire the youth. Through its policy of a drug-free workplace, [YOUR COMPANY NAME] will provide the students of the University of [YOUR STATE/PROVINCE] and the citizens of [YOUR CITY], [YOUR STATE/PROVINCE], with a restaurant they can truly call home. 1.3 Keys to Success The Keys to success for [YOUR COMPANY NAME] are: Location: the restaurant will be located close to one of the nations leading Universities Food quality and taste: patrons judge food on its unique flavor and with BBQ: the sauce Advertising: the Company will use word-of-mouth, radio and printed flyers to attract new customers. 2.0 Company Summary [YOUR COMPANY NAME] will be a restaurant and catering business. It will be an LLC that offers a unique, 'home-made' BBQ product to its patrons. [YOUR NAME] has created a specialty smoking method as wells as secret sauces to compliments his BBQ meats and stews. The company will purchase a brick and mortar restaurant to compliment the catering customers [YOUR NAME] has already garnered over the past 5 years. 2.1 Company Ownership [YOUR COMPANY NAME] will be chartered as a Limited Liability Company. The owners will be [YOUR NAME], who will own 51% and [INSERT NAME], who will own the remaining percent. 2.2 Start-up Summary The following table and chart illustrates the projected initial start-up costs for the Company. The major expenses will be the purchase of the facility for $200,000, and the restaurant equipment for $75,000. [YOUR COMPANY NAME] has allotted $30,000 for its first inventory purchase. Table: Start-up Start-up Requirements Start-up Expenses Legal $0 Stationery etc
