This restaurant business plan 5 template has 31 pages and is a MS Word file type listed under our business plan kit documents.
Sample of our restaurant business plan 5 template:
Confidentiality Agreement The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME]. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME]. Upon request, this document is to be immediately returned to [YOUR COMPANY NAME]. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 Chart: Highlights 1 1.1 Objectives 2 1.2 Mission 2 1.3 Keys to Success 2 2.0 Company Summary 2 2.1 Company Ownership 3 2.2 Start-up Summary 3 Table: Start-up 4 Chart: Start-up 4 3.0 Products 5 4.0 Market Analysis Summary 5 4.1 Market Segmentation 6 Table: Market Analysis 6 Chart: Market Analysis (Pie) 7 4.2 Target Market Segment Strategy 7 4.3 Industry Analysis 7 4.3.1 Competition and Buying Patterns 7 5.0 Web Plan Summary 7 5.1 Website Marketing Strategy 8 5.2 Development Requirements 8 6.0 Strategy and Implementation Summary 8 6.1 SWOT Analysis 8 6.1.1 Strengths 8 6.1.2 Weaknesses 9 6.1.3 Opportunities 9 6.1.4 Threats 9 6.2 Competitive Edge 9 6.3 Marketing Strategy 9 6.4 Sales Strategy 10 6.4.1 Sales Forecast 10 Table: Sales Forecast 10 Chart: Sales Monthly 11 Chart: Sales by Year 11 6.5 Milestones 11 Table: Milestones 12 7.0 Management Summary 12 7.1 Personnel Plan 12 Table: Personnel 13 8.0 Financial Plan 13 8.1 Start-up Funding 13 Table: Start-up Funding 14 8.2 Important Assumptions 14 8.3 Break-even Analysis 15 Table: Break-even Analysis 15 Chart: Break-even Analysis 15 8.4 Projected Profit and Loss 15 Table: Profit and Loss 16 Chart: Profit Monthly 17 Chart: Profit Yearly 17 Chart: Gross Margin Monthly 18 Chart: Gross Margin Yearly 18 8.5 Projected Cash Flow 18 Table: Cash Flow 19 Chart: Cash 20 8.6 Projected Balance Sheet 20 Table: Balance Sheet 21 8.7 Business Ratios 21 Table: Ratios 22 Table: Sales Forecast 1 Table: Personnel 2 Table: Profit and Loss 3 Table: Cash Flow 4 Table: Balance Sheet 5 1.0 Executive Summary [YOUR COMPANY NAME] will be located in [YOUR CITY], [YOUR STATE/PROVINCE]. The restaurant will provide a moderately priced, quick-casual style restaurant serving Baja fresh food. It is this Company's intent to become the leading quick-casual restaurant in this area. To do so, [YOUR NAME] is applying for $545,000 in grant money, to support its plan to purchase real estate start-up equipment for both the kitchen and the dining room as well as to cover legal expenses, permits, design and engineering costs. [YOUR NAME] also intends to take out a loan in order to cover the cost of purchasing the land and construction costs for building the restaurant & surrounding campus The Company is projecting annual sales to exceed $2.5 million by the end of the third year. [YOUR COMPANY NAME] will operate in an established area of [YOUR CITY] implementing its past experience within this Industry (currently operating the number one restaurant out of 13 franchises), Our plans are to take advantage of an opportunity to capture a large market in this under served area of town. [YOUR COMPANY NAME]'s competitive edge lies in the quality of the food it produces, which goes hand in hand with the professional service it offers. [YOUR NAME] plans to expand so that he can fulfill the needs and desires of its guests, at a high level, while still paying attention to the details that will provide patrons with a fun and family-friendly dining experience. Chart: Highlights 1.1 Objectives [YOUR COMPANY NAME] is a land purchase with new restaurant development. The Company has several objectives, which are:- Secure the property. Complete drawings; obtain permits and all necessary licenses. Construct the building and therefore stimulate and fuel neighborhood growth. Complete construction and be operating within 6 months. Create the leading fast-casual restaurant in this community Improve & support these communities. 1.2 Mission [YOUR COMPANY NAME] will establish itself as the premier casual dining restaurant in this area while maintaining uncompromising principles as the Company continues to grow its restaurant business. The six following guiding principles will help to measure the appropriateness of its decisions: 1. Provide a fun and friendly work environment, treating the Company's employees with dignity and respect. 2. Embrace diversity as an essential component in the way that it conducts business 3. Apply standards of excellence to the food production, preparation, and service to its guests. 4. Build lasting relationships with the restaurant's employees and guests. 5. Contribute positively to communities and the environment. 6. Recognize that profitability is essential to future success. 1.3 Keys to Success [YOUR COMPANY NAME] has several keys to success. They are as follows:- 1. Good leadership skills with 6 years of experience leading the number 1 [INSERT NAME] franchise restaurant in annual sales. 2. Good location with minimal competition in this established community in [YOUR CITY], [YOUR STATE/PROVINCE]. 3. Strong network team at existing location in the Houston Heights. 4. Quality food offered at affordable prices. 5. Atmosphere - [YOUR COMPANY NAME] is a casual & exciting dining experience. 2.0 Company Summary The proposed location of the restaurant is in the [INSERT NAME] area of [YOUR CITY]. [YOUR COMPANY NAME] is an exciting casual atmosphere concept. This concept requires a free standing building, a lease space or a mall location of approximately 2700 square feet to 5000 square feet. This proposed site will be a newly constructed free standing (4,500 square foot) building with 2200 sq. ft. patio area. There will be a minimum of 80 parking spaces available, as well as additional dedicated areas for bicycle and motorcycle parking, to meet the demands of anticipated customer traffic. The décor for [YOUR COMPANY NAME] restaurant can be described as a Baja theme: beach on the ocean, palm trees, with the hint of a cool breeze. [YOUR COMPANY NAME] invites its guests to feel relaxed in a casual atmosphere. The restaurant will have approximately 100 seats in the dining area and another 50 seats in the bar area. Additionally there will have another 100+ seats available in the outside patios. Patios will be inviting with two water features. The restaurant will also provide catering services providing deliveries as well as catering to offsite parties. The furnishings will reflect the projected image of the décor and restaurant concept. 2.1 Company Ownership [YOUR COMPANY NAME] will be owned and operated by [YOUR NAME]. 2.2 Start-up Summary [YOUR NAME] intends to secure $545,000 in grant funding to help purchase current assets. A bank loan will be taken out to help pay for the long term asset of land acquisition and building construction, additionally [YOUR NAME] will supplement $300,000 as Owner's investment. In order to start up this new restaurant, [YOUR NAME] will first need to hire the professional services of an architect and engineer ($45,000), as well as a lawyer (at $1,500 for lease and incorporation) and a project consultant and an accountant ($4,000). All these services add up to an approximate total of $50,500. Organizational and Development costs ($35,900) will also be covered by grant funding. This includes $12,5000 for deposits (utilities, sales tax, etc), insurance binders (property, causality, liability) at $7,500 and working permits costing $1,400
