This restaurant business plan 4 template has 35 pages and is a MS Word file type listed under our business plan kit documents.
Sample of our restaurant business plan 4 template:
Confidentiality Agreement The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME]. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME]. Upon request, this document is to be immediately returned to [YOUR COMPANY NAME]. ________________________________________________________ Signature ________________________________________________________ Name (typed or printed) ______________________________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 Chart: Highlights 2 1.1 Objectives 3 1.2 Mission 3 1.3 Keys to Success 3 2.0 Company Summary 3 2.1 Company Ownership 3 2.2 Company History 3 Table: Past Performance 4 Chart: Past Performance 5 3.0 Services 5 4.0 Market Analysis Summary 5 4.1 Market Segmentation 7 Table: Market Analysis 7 Chart: Market Analysis (Pie) 8 4.2 Target Market Segment Strategy 8 4.3 Service Business Analysis 8 4.3.1 Competition and Buying Patterns 8 5.0 Strategy and Implementation Summary 9 5.1 SWOT Analysis 9 5.1.1 Strengths 10 5.1.2 Weaknesses 10 5.1.3 Opportunities 10 5.1.4 Threats 10 5.2 Competitive Edge 10 5.3 Marketing Strategy 10 5.4 Sales Strategy 12 5.4.1 Sales Forecast 12 Table: Sales Forecast 12 Chart: Sales Monthly 13 Chart: Sales by Year 13 5.5 Milestones 14 Table: Milestones 14 Chart: Milestones 14 6.0 Management Summary 15 6.1 Personnel Plan 15 Table: Personnel 15 7.0 Financial Plan 15 7.1 Important Assumptions 16 7.2 Break-even Analysis 16 Table: Break-even Analysis 16 Chart: Break-even Analysis 16 7.3 Projected Profit and Loss 17 Table: Profit and Loss 17 Chart: Profit Monthly 18 Chart: Profit Yearly 18 Chart: Gross Margin Monthly 19 Chart: Gross Margin Yearly 19 7.4 Projected Cash Flow 20 Table: Cash Flow 20 Chart: Cash 21 7.5 Projected Balance Sheet 21 Table: Balance Sheet 21 7.6 Business Ratios 22 Table: Ratios 22 Table: Sales Forecast 1 Table: Personnel 2 Table: Profit and Loss 3 Table: Cash Flow 5 Table: Balance Sheet 7 1.0 Executive Summary 1.0 Executive Summary [YOUR COMPANY NAME] [YOUR NAME] [YOUR COMPLETE ADDRESS] Phone: [YOUR PHONE NUMBER] Email: [YOUR EMAIL@YOURCOMPANY.COM] Introduction The long-term goal of [YOUR COMPANY NAME] is to serve quality food, have outstanding customer service and run and maintain a cost efficient base without sacrificing quality. [YOUR COMPANY NAME] serves high quality food and beverages in an inviting and friendly atmosphere at reasonable prices. [YOUR COMPANY NAME] is expanding its exposure through effective marketing as well as introducing the area to market segments that have not yet discovered the restaurant. [YOUR COMPANY NAME] is a family owned restaurant that has been in business since May of 1995 by [YOUR NAME]. Location [YOUR COMPANY NAME] is located in [YOUR CITY], [YOUR STATE/PROVINCE]. The beautiful [YOUR STATE/PROVINCE] Valley is the setting for the City of [YOUR CITY]. Located on the [YOUR STATE/PROVINCE] River in Columbiana County, it lies at the point where the states of [YOUR STATE/PROVINCE], Pennsylvania, and West Virginia meet. The Company [YOUR COMPANY NAME] is a family-owned restaurant that serves American style food, and offers a comfortable, friendly atmosphere with friendly wait staff to small businesses, employees of government offices, hospital staff, Doctors, and Lawyers within the city of [YOUR CITY]. Our Services [YOUR COMPANY NAME] serves breakfast, lunch and dinner from a friendly wait staff. [YOUR COMPANY NAME]'S menu consist of American style entrees. The Market [YOUR COMPANY NAME] focuses on local residents and anyone passing by who wants to enjoy a good meal in a comfortable, friendly, down home atmosphere. [YOUR COMPANY NAME]'S market segmentation scheme is fairly straightforward and focuses on the target market, Columbiana County and [YOUR STATE/PROVINCE] residents. These customers prefer certain services and quality of food and it's the Company's duty to deliver on their expectations. Financial Considerations The current financial plan for [YOUR COMPANY NAME] is to obtain grant funding in the amount of $146,000. The funding will be used to upgrade waitress station, purchase restaurant equipment and furniture, marketing and advertising, employee payroll, etc. (for a more detailed list please refer to milestones table) The major focus for funding is as follows: 1. The Company is a 75% woman owned business 2. Upgrade the new facility to lower repair and maintenance costs 3. Replace front door to allow it to be handicap accessible 3. Hire employees; the Company hires a drug-free workforce Chart: Highlights 1.1 Objectives The objectives of [YOUR COMPANY NAME] are: Improve the work area for our servers and cooks Hire one or two new employees Make restaurant easier access for handicapped Increase our number of customers into our restaurant 1.2 Mission Our mission is to improve in everything we do. Keeping up with new trends in food, decor and to be the best restaurant in [YOUR CITY]. 1.3 Keys to Success Quality of food Quantity of food Friendly atmosphere Cleanliness of restaurants 2.0 Company Summary [YOUR COMPANY NAME] is located in [YOUR CITY], [YOUR STATE/PROVINCE] [YOUR COMPANY NAME] [YOUR NAME] [YOUR COMPLETE ADDRESS] Phone: [YOUR PHONE NUMBER] Email: [YOUR EMAIL@YOURCOMPANY.COM] [YOUR COMPANY NAME] is located in [YOUR CITY], [YOUR STATE/PROVINCE], which is in Columbiana County. The Company's owner is [YOUR NAME], who has established the restaurant as an S-Corporation. [YOUR COMPANY NAME] features American food of all kinds, which offers a comfortable, friendly atmosphere. 2.1 Company Ownership [YOUR COMPANY NAME] is an S-Corporation. The owner of the restaurant is [YOUR NAME] with a 100% ownership. 2.2 Company History [YOUR COMPANY NAME] is owned by [YOUR NAME]. [YOUR NAME] has been a cook manager for eighteen years prior to opening [YOUR COMPANY NAME] in May of 1995. He also worked for A & P Tea Company as a selector and unloaded trucks for 16 years prior to opening [YOUR COMPANY NAME]. He has been in the food industry in some form for nearly 20 years. Table: Past Performance Past Performance 2008 2009 2010 Sales $237,746 $242,773 $208,715 Gross Margin $132,602 $138,580 $119,000 Gross Margin % 55.77% 57.08% 57.02% Operating Expenses $163,855 $170,135 $151,000 Inventory Turnover 47.26 46.83 40.32 Balance Sheet 2008 2009 2010 Current Assets Cash $1,700 $1,800 $1,668 Inventory $2,225 $2,225 $2,225 Other Current Assets $1,500 $1,500 $1,500 Total Current Assets $5,425 $5,525 $5,393 Long-term Assets Long-term Assets $82,980 $82,980 $94,480 Accumulated Depreciation $61,707 $64,337 $68,117 Total Long-term Assets $21,273 $18,643 $26,363 Total Assets $26,698 $24,168 $31,756 Current Liabilities Accounts Payable $16,000 $17,000 $15,000 Current Borrowing $0 $0 $0 Other Current Liabilities (interest free) $0 $0 $0 Total Current Liabilities $16,000 $17,000 $15,000 Long-term Liabilities $0 $0 $8,599 Total Liabilities $16,000 $17,000 $23,599 Paid-in Capital $100 $100 $100 Retained Earnings $41,851 $38,623 $40,057 Earnings ($31,253) ($31,555) ($32,000) Total Capital $10,698 $7,168 $8,157 Total Capital and Liabilities $26,698 $24,168 $31,756 Other Inputs Payment Days 30 30 30 Chart: Past Performance 3.0 Services [YOUR COMPANY NAME] is a family owned restaurant that prides them self on the quality and quantity of great American style menu
