This restaurant business plan 3 template has 33 pages and is a MS Word file type listed under our business plan kit documents.
Sample of our restaurant business plan 3 template:
Confidentiality Agreement The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME]. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME]. Upon request, this document is to be immediately returned to [YOUR COMPANY NAME]. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 Chart: Highlights 1 1.1 Objectives 1 1.2 Mission 2 1.3 Keys to Success 2 2.0 Company Summary 2 2.1 Company Ownership 2 2.2 Start-up Summary 3 Table: Start-up 3 Chart: Start-up 4 3.0 Services 4 4.0 Market Analysis Summary 4 4.1 Market Segmentation 5 Table: Market Analysis 5 Chart: Market Analysis (Pie) 5 4.2 Target Market Segment Strategy 6 4.3 Service Business Analysis 6 4.3.1 Competition and Buying Patterns 6 5.0 Strategy and Implementation Summary 6 5.1 SWOT Analysis 7 5.1.1 Strengths 7 5.1.2 Weaknesses 7 5.1.3 Opportunities 7 5.1.4 Threats 8 5.2 Competitive Edge 8 5.3 Marketing Strategy 8 5.4 Sales Strategy 8 5.4.1 Sales Forecast 8 Table: Sales Forecast 9 Chart: Sales Monthly 9 Chart: Sales by Year 10 5.5 Milestones 10 Table: Milestones 11 Chart: Milestones 11 6.0 Management Summary 11 6.1 Personnel Plan 12 Table: Personnel 12 7.0 Financial Plan 12 7.1 Start-up Funding 12 Table: Start-up Funding 13 7.2 Important Assumptions 14 Table: General Assumptions 14 7.3 Break-even Analysis 14 Table: Break-even Analysis 14 Chart: Break-even Analysis 15 7.4 Projected Profit and Loss 15 Table: Profit and Loss 16 Chart: Profit Monthly 17 Chart: Profit Yearly 17 Chart: Gross Margin Monthly 18 Chart: Gross Margin Yearly 18 7.5 Projected Cash Flow 19 Table: Cash Flow 19 Chart: Cash 20 7.6 Projected Balance Sheet 21 Table: Balance Sheet 21 7.7 Business Ratios 22 Table: Ratios 22 Appendix Table: Sales Forecast 1 Table: Personnel 2 Table: Profit and Loss 3 Table: Cash Flow 4 Table: Balance Sheet 6 1.0 Executive Summary [YOUR NAME], the proprietor of [YOUR COMPANY NAME], which is located in [YOUR CITY], [YOUR STATE/PROVINCE]. [YOUR NAME] IS requesting funding of $512,000 for building improvements, kitchen improvements and hiring a staff to open and establish a family-friendly sit-down dining establishment for the local residents and tourists traveling to the [YOUR CITY], [YOUR STATE/PROVINCE] area. The necessity for [YOUR CITY] to have a full-service restaurant that delivers superior service and presents a menu indicative of the fare desired by the local community is something the town of [YOUR CITY] could use. The trails within [YOUR STATE/PROVINCE]'s Iron Ore Heritage Trail system have only expanded to the [YOUR CITY] area within the last four years. The proprietors have the opportunity to take advantage of the highly visible location of the business at the trailhead of one of the trails. With the traffic that the trails generate and various other seasonal activities that attract potential customers to the area, being the only sit-down restaurant in [YOUR CITY] will contribute significantly to the continued success of [YOUR COMPANY NAME]. Chart: Highlights 1.1 Objectives The objective of [YOUR COMPANY NAME] is to obtain funding to open and establish a family-friendly dining establishment for the local residents and tourists traveling to the [YOUR CITY], [YOUR STATE/PROVINCE] area. 1.2 Mission It is [YOUR COMPANY NAME]'s mission to offer a dining experience in a clean and friendly environment. It is also the company's mission to deliver superior service and present a menu indicative of the fare most desired by the local community at reasonable prices to customers. 1.3 Keys to Success There are several key factors that will bring success to [YOUR COMPANY NAME]: One key to the success of [YOUR COMPANY NAME] is that it is the only sit-down restaurant in [YOUR CITY]. The menu and the ambiance of [YOUR COMPANY NAME] offers a dining experience that provides superior service in a family-friendly atmosphere that reminds customers of the history of the area as an old iron ore mining town. Location is the main ingredient to the success of establishing [YOUR COMPANY NAME] as the destination of choice in the area. The restaurant is situated across from 400 acres of city-owned land aptly named "Old Town". Over the last four years, this land has been developed for year round use by outdoor enthusiasts with trails for walking, jogging, mountain biking, snowmobiling, cross-country skiing, etc. The historic building in which [YOUR COMPANY NAME] is located is next to INSERT NAME, one of the local drinking establishments in [YOUR CITY]. INSERT NAME is owned by the proprietor of [YOUR COMPANY NAME] and construction is planned to connect the two buildings with the requested funding. With the connection to INSERT NAME, [YOUR COMPANY NAME] will benefit by use of the extension of the liquor license. 2.0 Company Summary [YOUR COMPANY NAME] is a local, friendly, family-style restaurant. Situated in a historic building, the decor represents the town's iron ore industry history, including one wall with a large mural depicting mining operations and historical artifacts displayed throughout the interior. The restaurant offers a menu indicative of the fare most desired by the local community. [YOUR COMPANY NAME] serves a breakfast menu all day and features various daily and weekly specials such as a Friday fish fry, steak and lasagna nights and more. The restaurant is located in a highly visible spot at the end of a trailhead in [YOUR STATE/PROVINCE]'s Iron Ore Heritage Trail system. This city-owned land has been developed for year round use by outdoor enthusiasts and features trails for walking, jogging, mountain biking, snowmobiling, cross-country skiing, etc. and is currently utilized by several hundred people weekly. 2.1 Company Ownership [YOUR COMPANY NAME] is a Subchapter C Corporation owned and operated by [YOUR NAME] in [YOUR CITY], [YOUR STATE/PROVINCE]. [YOUR NAME] has a history of being involved in the area for many years and he has been engaged in several other business ventures that have served the community. [YOUR NAME] also currently owns and operates [YOUR NAME], a local drinking establishment located in the building next to the restaurant. 2.2 Start-up Summary The $24,600 of startup expenses for [YOUR COMPANY NAME] includes hiring and training costs for a restaurant manager and kitchen and dining room staff, pre-opening advertising, building permits, activation of utilities and any legal expenses that may be required prior to opening the business. The proprietor of [YOUR COMPANY NAME] already owns the building and some of the assets required to operate a restaurant (dishes, glasses, tableware, etc.) have already been acquired. The remaining $487,400 of the requested $512,000 funding is earmarked for the kitchen improvements ($100,000); building improvements ($95,000); advertising ($20,000); and hiring of staff ($272,400) as described in the milestones table. Table: Start-up Start-up Requirements Start-up Expenses Marketing and Advertising $5,000 Management and Staff $14,600 Other $5,000 Total Start-up Expenses $24,600 Start-up Assets Cash Required $287,400 Other Current Assets $0 Long-term Assets $360,000 Total Assets $647,400 Total Requirements $672,000 Chart: Start-up 3.0 Services [YOUR COMPANY NAME] is a comfortable, inviting restaurant designed to make the customers feel happy and relaxed
