This restaurant business plan 2 template has 36 pages and is a MS Word file type listed under our business plan kit documents.
Sample of our restaurant business plan 2 template:
Confidentiality Agreement The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME]. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME]. Upon request, this document is to be immediately returned to [YOUR COMPANY NAME]. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 Chart: Highlights 1 1.1 Objectives 2 1.2 Mission 2 1.3 Keys to Success 2 2.0 Company Summary 3 2.1 Company Ownership 3 2.2 Company History 3 Table: Past Performance 4 Chart: Past Performance 5 3.0 Products 5 4.0 Market Analysis Summary 6 4.1 Market Segmentation 7 Table: Market Analysis 8 Chart: Market Analysis (Pie) 8 4.2 Target Market Segment Strategy 9 4.3 Industry Analysis 10 4.3.1 Competition and Buying Patterns 10 5.0 Web Plan Summary 11 5.1 Website Marketing Strategy 11 5.2 Development Requirements 11 6.0 Strategy and Implementation Summary 12 6.1 SWOT Analysis 12 6.1.1 Strengths 12 6.1.2 Weaknesses 13 6.1.3 Opportunities 13 6.1.4 Threats 13 6.2 Competitive Edge 14 6.3 Marketing Strategy 14 6.4 Sales Strategy 15 6.4.1 Sales Forecast 15 Table: Sales Forecast 16 Chart: Sales Monthly 2010 17 Chart: Sales by Year 18 6.5 Milestones 18 Table: Milestones 19 7.0 Management Summary 19 7.1 Personnel Plan 19 Table: Personnel 19 8.0 Financial Plan 19 8.1 Important Assumptions 20 8.2 Break-Even Analysis 20 Table: Break-Even Analysis 20 8.3 Projected Profit and Loss 21 Table: Profit and Loss 22 Chart: Profit Monthly 2010 23 Chart: Profit Yearly 23 Chart: Gross Margin Monthly 2010 24 Chart: Gross Margin Yearly 24 8.4 Projected Cash Flow 25 Table: Cash Flow 25 Chart: Cash 2010 26 8.5 Projected Balance Sheet 26 Table: Balance Sheet 27 8.6 Business Ratios 27 Table: Ratios 28 Table: Sales Forecast 2010 1 Table: Personnel 2010 1 Table: Profit and Loss 2010 2 Table: Cash Flow 2010 3 Table: Balance Sheet 2010 4 1.0 Executive Summary [YOUR COMPANY NAME] will be the leading gourmet burger restaurant located in [YOUR CITY], [YOUR STATE/PROVINCE] with a rapidly developing consumer brand and growing customer base. In addition to the innovative, premium burger [YOUR COMPANY NAME] also serves distinct flavorful specialty dishes, salads, desserts, and beverages. [YOUR COMPANY NAME] will reinvent the burger experience for individuals, families, and take out customers with discretionary income by selling high quality, innovative products at a reasonable price, tasteful convenient location and providing industry-benchmark customer service. Funding arrival in the summer of 2010 will insure that [YOUR COMPANY NAME] not only meets, but exceeds its goal to be the freshest, most creative, health conscious and reasonably priced gourmet burger in [YOUR CITY]. Growth will be supported by a grant funding in the amount of $200,000 for expansion, advertisement, marketing, hiring of employees, building, equipment, electrical, lease/rent expense, and operating capital. Chart: Highlights 1.1 Objectives Marketing Objectives Maintain positive, steady, growth each month Generate at least $20,000 in sales per month Experience an increase in new customers who are turned into long-term customers Financial Objectives A double-digit growth rate for each future year Reduce the overhead per store through disciplined growth Continue to decrease the variable costs associated with food production 1.2 Mission [YOUR COMPANY NAME]'s mission is to provide the customer the finest meal and dining experience. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers. 1.3 Keys to Success Location, Location, Location [YOUR COMPANY NAME]'s site selection criteria are critical to success Daytime and evening populations Shopping patterns Car counts Household income levels 2.0 Company Summary [YOUR COMPANY NAME] will be the leading gourmet burger restaurant located in [YOUR CITY], [YOUR STATE/PROVINCE] with a rapidly developing consumer brand and growing customer base. In addition to the innovative, premium burger [YOUR COMPANY NAME] also serves distinct flavorful specialty dishes, salads, desserts, and beverages. [YOUR COMPANY NAME] will reinvent the burger experience for individuals, families, and take out customers with discretionary income by selling high quality, innovative products at a reasonable price, tasteful convenient location and providing industry-benchmark customer service. Keeping simplicity and mobility in mind, we use George Foreman Grills and toaster ovens to create burgers, hot dogs and breakfast sandwiches. 2.1 Company Ownership [YOUR COMPANY NAME] was founded in 2007 and is locally owned and operated by [YOUR NAME] of [YOUR CITY]. [YOUR NAME] is primarily responsible for marketing activities, in addition to her other responsibilities, and does depend on some outside resources for graphic design work, and creativity. 2.2 Company History [YOUR COMPANY NAME] started in 2007, at the Farmers Market, as a hobby and has now grown into serving multiple markets and catering events around the [YOUR CITY] area. Table: Past Performance Past Performance 2007 2008 2009 Sales $16,021 $23,846 $29,718 Gross Margin $692 $12,383 $12,017 Gross Margin % 4.32% 51.93% 40.44% Operating Expenses $10,509 $24,231 $30,729 Balance Sheet 2007 2008 2009 Current Assets Cash $0 $0 $0 Other Current Assets $0 $0 $0 Total Current Assets $0 $0 $0 Long-term Assets Long-term Assets $0 $0 $0 Accumulated Depreciation $0 $0 $0 Total Long-term Assets $0 $0 $0 Total Assets $0 $0 $0 Current Liabilities Accounts Payable $0 $0 $0 Current Borrowing $0 $0 $0 Other Current Liabilities (interest free) $0 $0 $0 Total Current Liabilities $0 $0 $0 Long-term Liabilities $0 $0 $0 Total Liabilities $0 $0 $0 Paid-in Capital $0 $0 $0 Retained Earnings $9,817 $11,848 $16,801 Earnings ($9,817) ($11,848) ($16,801) Total Capital $0 $0 $0 Total Capital and Liabilities $0 $0 $0 Other Inputs Payment Days 45 45 45 Chart: Past Performance 3.0 Products At [YOUR COMPANY NAME], food is not a product; the experience of dining is a service. [YOUR COMPANY NAME] prides itself on providing service that is on par with fine dining. This is accomplished through an extensive training program and only hiring experienced employees. [YOUR COMPANY NAME] has created gourmet burgers, flavorful specialty dishes and salads that are differentiated and superior to competitors. Customers can taste the quality and freshness of the product in every bite. The following are characteristics of the product: 1. The burger comes from a local grower in the county, all natural and hormone free. 2. [YOUR CITY]® Cheese is the featured cheese. 3. Vegetables are organic, fresh and grown locally with three deliveries a week during appropriate seasons. All other vegetables are top-shelf varieties, natural when possible. 4. All other meats are all top-shelf varieties, natural when possible. 4.0 Market Analysis Summary [YOUR COMPANY NAME] possesses good information about the market and knows a great deal about the common attributes of our most prized and loyal customers. [YOUR COMPANY NAME] will leverage this information to better understand who is served, their specific needs, and how [YOUR COMPANY NAME] can better communicate with them
