This resort business plan template has 34 pages and is a MS Word file type listed under our business plan kit documents.
Sample of our resort business plan template:
Confidentiality Agreement The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME]. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME]. Upon request, this document is to be immediately returned to [YOUR COMPANY NAME]. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 Chart: Highlights 2 1.1 Objectives 3 1.2 Keys to Success 3 1.3 Mission 3 2.0 Organization Summary 4 2.1 Legal Entity 4 2.2 Start-up Summary 4 Table: Start-up Funding 5 Chart: Start-up 6 Table: Start-up 7 3.0 Services 7 4.0 Market Analysis Summary 7 4.1 Market Segmentation 8 Table: Market Analysis 8 Chart: Market Analysis (Pie) 9 4.2 Service Providers Analysis 9 4.3 Alternatives and Usage Patterns 9 5.0 Strategy and Implementation Summary 10 5.1 Competitive Edge 10 5.2 Marketing Strategy 10 5.3 Fundraising Strategy 11 5.3.1 Funding Forecast 11 Table: Funding Forecast 11 Chart: Funding Monthly 12 Chart: Funding by Year 12 6.0 Web Plan Summary 13 6.1 Website Marketing Strategy 13 6.2 Development Requirements 13 7.0 Management Summary 13 7.1 Personnel Plan 13 Table: Personnel 14 7.2 Management Information Systems 14 7.3 Key Management 14 8.0 Financial Plan 14 8.1 Break-even Analysis 14 Chart: Break-even Analysis 15 Table: Break-even Analysis 15 8.2 Projected Surplus or Deficit 16 8.2 Projected Surplus or Deficit 16 Chart: Surplus Monthly 16 Chart: Surplus Yearly 17 Chart: Gross Surplus Monthly 17 Chart: Gross Surplus Yearly 18 Table: Surplus and Deficit 18 8.3 Projected Cash Flow 19 Table: Cash Flow 19 Chart: Cash 20 8.4 Projected Balance Sheet 21 Table: Balance Sheet 21 8.5 Standard Ratios 22 8.5 Standard Ratios 22 Table: Ratios 22 Table: Funding Forecast 1 Table: Personnel 2 Table: Surplus and Deficit 3 Table: Cash Flow 4 Table: Balance Sheet 6 1.0 Executive Summary Introduction The long-term goal of [YOUR COMPANY NAME] is to offer temporary lodging, hunting, and vacationers get-away from all of the hustle and bustle of everyday life. [YOUR COMPANY NAME] specializes in personalized service, the historical nature of [YOUR CITY], [YOUR STATE/PROVINCE], and its unique location is one of the most attractive parts of Trenton. We plan to be more than a great lodging, hunting, and vacationer's paradise. We plan to create an environment of leisure that surpasses the standard fare for Trenton and Jamesport. Expanding our exposure via the Internet and introducing Trenton and Jamesport to people that have not yet discovered this year-round paradise will allow us to maintain a higher than average occupancy rate and above average profits. Location [YOUR COMPANY NAME] is located in [YOUR CITY], [YOUR STATE/PROVINCE]. [YOUR COMPANY NAME] is just an hour away from [CITY], [YOUR STATE/PROVINCE] a vacationer has limitless vacationing option to please their palette. The Company [YOUR COMPANY NAME] is an established Motel Cabin, hunting resort, and has been in operation for the last six years. After taking possession and a brief period of getting established, we added a Ranch house to ensure a steady flow of patrons (hunters, tourists and locals) through its doors. The last owner purchased the property four years ago, and he wasn't operating the business at full capacity. The grounds were poorly maintained and were in need of renovating. This summer we plan on adding two new cabins, renovate current cabins, and add a play area for families with children. [YOUR COMPANY NAME] is a non-profit corporation under the INSERT NAME. Our Services [YOUR COMPANY NAME] was originally built in 2006. Each of our rooms is equipped with two double beds or a queen bed, and rooms with a second bedroom or kitchenette are available. The Ranch house also has on-site front desk service. A few of the buildings are currently being renovated with plans to complete and build two more cabins. As the Ranch house gains recognition during the peak season, we plan to expand our services to the residents of Trenton and surrounding cities in time for the off-season. The large dance floor area is ideal for formal or informal gatherings (e.g. wedding receptions, club meetings, Christmas parties, family reunions, etc.). The Market [YOUR COMPANY NAME] target market strategy is based on becoming a destination of choice for people searching for a rustic place to relax or recharge. The target markets that we are going to pursue are people or families looking for a vacation destination, honeymooners, family reunions, hunters, and drop-in customers. Our country style setting and facilities are a natural choice for hunters or families to visit, what with the having so many outdoor things to do. Our three major customer segments are tourists, locals, and hunters from all over the United States. Since the Trenton area is known for great hunting of elk and deer, and local patrons who need the facilities for various events. Subscriptions to various Web services will provide local and international exposure to potential customers for a nominal annual fees, plus we have a website [YOUR WEBSITE ADDRESS] The Ranch house would like to see a 30% increase in customers on a yearly basis for formal or informal gatherings (e.g. wedding receptions, club meetings, Christmas parties, family reunions, etc.). Financial Considerations [YOUR COMPANY NAME] will be acquired via a business grant with the new owner supplying and initial investment of 10% down. We are assuming an initial capital start-up, as shown in the Start-up table, for operating expenses which we have already contributed. We estimate average monthly fixed costs, including operating expenses, as presented in the Financial Plan chapter below. Our peak and off-season traffic is fairly consistent and will not have a major impact on the monthly earnings as long as we maintain a 60% occupancy rate. As [YOUR COMPANY NAME] builds its market position among the local patrons, we anticipate that off-season revenues will be enough to break even during that season. Chart: Highlights 1.1 Objectives Objective of [YOUR COMPANY NAME] for the first three years of operation include: Open the [YOUR COMPANY NAME] "turnkey operation" with existing bookings from the previous owners, and new bookings under an increased rental rate after possession. Exceeding the customer's expectations for hunting and vacationing accommodations. Maintaining a 90% occupancy rate each month. Assembling an experience and effective staff. To increase the number of clients by 10% each year. Increase exposure and market using Internet technology and direct advertising. Through incentives and increased exposure on the Internet, we endeavor to increase off-season occupancy by 30% the first year. Increase off-season use by expanding into other uses for property (cater parties, receptions, weddings, etc.). 1.2 Keys to Success The primary keys to success for [YOUR COMPANY NAME] will be based on the following factors: Provide a facility that is first class with attention to detail. Give each guest a sense that he or she is our top priority. Retain our guests to ensure repeat bookings and referrals. Renovate to main a high standard in amities for our guest. 1.3 Mission The mission of [YOUR COMPANY NAME] is to become the best choice in Grundy County for temporary lodging by expanding our exposure via the Internet (with multiple networks and links), and introducing the area to market segments that have not yet discovered this year-round hunter's dream
