This radio station business plan template has 40 pages and is a MS Word file type listed under our business plan kit documents.
Sample of our radio station business plan template:
Confidentiality Agreement The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME]. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME]. Upon request, this document is to be immediately returned to [YOUR COMPANY NAME]. ___________________ Signature Phillip Ennis Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 Chart: Highlights 1 1.1 Objectives 1 1.2 Mission 2 1.3 Keys to Success 2 2.0 Company Summary 2 2.1 Company Ownership 1 2.2 Company History 1 Table: Past Performance 2 Chart: Past Performance 4 3.0 Services 4 4.0 Market Analysis Summary 4 4.1 Market Segmentation 5 Table: Market Analysis 6 Chart: Market Analysis (Pie) 6 4.2 Target Market Segment Strategy 6 4.3 Service Business Analysis 7 4.3.1 Competition and Buying Patterns 7 5.0 Strategy and Implementation Summary 7 5.1 SWOT Analysis 7 5.1.1 Strengths 7 5.1.2 Weaknesses 8 5.1.3 Opportunities 8 5.1.4 Threats 8 5.2 Competitive Edge 8 5.3 Marketing Strategy 8 5.4 Sales Strategy 8 5.4.1 Sales Forecast 9 Table: Sales Forecast 9 Chart: Sales Monthly 1 Chart: Sales by Year 1 5.5 Milestones 2 Table: Milestones 2 Chart: Milestones 2 6.0 Management Summary 3 6.1 Personnel Plan 3 Table: Personnel 3 7.0 Financial Plan 1 7.1 Important Assumptions 1 7.2 Break-even Analysis 1 Table: Break-even Analysis 1 Chart: Break-even Analysis 1 7.3 Projected Profit and Loss 2 Table: Profit and Loss 2 Chart: Profit Monthly 4 Chart: Profit Yearly 4 Chart: Gross Margin Monthly 5 Chart: Gross Margin Yearly 5 7.4 Projected Cash Flow 6 Table: Cash Flow 6 Chart: Cash 8 7.5 Projected Balance Sheet 8 Table: Balance Sheet 8 7.6 Business Ratios 9 Table: Ratios 10 Table: Sales Forecast 1 Table: Personnel 2 Table: Personnel 2 Table: Profit and Loss 3 Table: Profit and Loss 3 Table: Cash Flow 6 Table: Cash Flow 6 Table: Balance Sheet 9 Table: Balance Sheet 9 Executive Summary [YOUR COMPANY NAME] is a Christian formatted broadcasting company whom owns and operates 10 radio stations serving West and Middle [YOUR STATE/PROVINCE]. These stations are programmed with religious content along with sports, weather, and local news. [YOUR COMPANY NAME] is dedicated to serve the local community with moral, ethical and outstanding content, which has gained the admiration and support of the local community and schools. Ownership and Management: [YOUR COMPANY NAME] has two primary owners whom own 75% of the business. They are brothers, [YOUR NAME] and [NAME]' S. [YOUR COMPANY NAME] has an additional fifteen shareholders whom holds the remaining stock in the company. [YOUR NAME] is the current President/CEO and as well as manager of all the financial aspects of the business. [YOUR NAME] has served as outside consultant on difficult decisions. [NAME] has been in banking for over 30 years. [NAME]is the General Manager of [YOUR COMPANY NAME] Services whom has 30 plus years experience in radio, and management and has served in various capacities within the radio industry. The objectives for [YOUR COMPANY NAME] over the next three years are: Achieve sales revenue of approximately 2 million by 2013. Expand operation to include the entire state of Tennessee. Increase ratings by 35% by 2013. Increase employment to 100 employees by 2013. Chart: Highlights 1.1 Objectives [YOUR COMPANY NAME]'s objectives are to build quality Christian Programming to the Mid-South and Middle Tennessee areas. [YOUR COMPANY NAME]'s mission is to reach the lost and encourage the saved through its Christians formats. Our goals include: Expand our business further into West and Middle Tennessee areas. Increase our advertising budget. Expand our mix of local news, sports, and weather. An increase of 60% in our gross margins by year end 2013. 1.2 Mission [YOUR COMPANY NAME] is committed to providing the Mid-South and Middle Tennessee with the best in Christian Programming. We offer Southern Gospel and Contemporary Christian Music. We also are reaching the needs of our listeners with great Christian teaching and preaching as well with a mix of local news, weather, and sports. [YOUR COMPANY NAME]'s mission is to reach the lost and encourage the saved through its Christians formats, but most of all its our goal to uplift the Lord Jesus Christ. 1.3 Keys to Success Keys to success for [YOUR COMPANY NAME] are: Reaching the needs of our listeners. Increasing program mix of news, sports, and weather. Increasing advertising in our target markets. Creating an atmosphere of integrity and ethics. 2.0 Company Summary [YOUR COMPANY NAME] is a broadcasting company, which operates 10 radio stations serving West and Middle Tennessee. These stations are programmed with religious content and [YOUR COMPANY NAME] is the only Christian formatted radio stations in that area and does not solicit funds from listeners. Committed to providing the Mid-South and Middle Tennessee with the best in Christian Programming, they offer Southern Gospel and Contemporary Christian Music. [YOUR COMPANY NAME] also reaching the needs of their listeners with great Christian teaching and preaching as well with a mix of local news, weather, and sports. Their mission is to reach the lost and encourage the saved through its Christians formats. 2.1 Company Ownership [YOUR COMPANY NAME] is a C corporation located [YOUR ADDRESS]. There are two primary owners of the company, [NAME]and [NAME]. They are majority share holders of the company, owning 75% of the shares between the two of them. [YOUR COMPANY NAME] has an additional 15 shareholders who hold the remaining amount of shares. 2.2 Company History [YOUR COMPANY NAME] has been in the broadcasting business since 1997. The ownership consists of two primary owners [NAME]and [NAME]. [YOUR NAME]was Operations Manager for Clorox/Huish Detergents for 10 years prior to joining [YOUR COMPANY NAME]. He has been the President/CEO and CFO of [YOUR COMPANY NAME] for the past 12 years. Charles Ennis serves as a consult whom has been in banking for over 30 years and is currently CEO of Patriot Bank [YOUR COMPANY NAME] currently leases an office and studio space totaling over 5,000 sf [YOUR ADDRESS]. [YOUR COMPANY NAME] was formed with the purpose of offering Southern Gospel and Contemporary Christian Music along with reaching the needs of their listeners by adding great Christian teaching. [YOUR COMPANY NAME] mission started as a way to reach the lost and encourage the saved through its Christians format. Over the past 12 year [YOUR COMPANY NAME] has increased their gross margins each year since the inception of the company. Their product mix has continued to grow each year adding local news, sports, and weather to their services. [YOUR COMPANY NAME] has been able to create 80 different full-times over the past 12 years and continues to bless the community by promoting ethics and moral behavior. Table: Past Performance Past Performance FY 2008 FY 2009 FY 2010 Sales $1,634,203 $1,434,203 $1,200,000 Gross Margin $1,632,779 $1,432,779 $1,200,000 Gross Margin % 99.91% 99.90% 100
