This product marketing manager job description template has 2 pages and is a MS Word file type listed under our human resources documents.
Sample of our product marketing manager job description template:
JOB DESCRIPTION PRODUCT MARKETING MANAGER Brief Description The position of Product Marketing Manager at [COMPANY NAME] involves driving the success of the company's products through effective marketing strategies and initiatives. As a Product Marketing Manager, you will be responsible for understanding the market, positioning products, developing messaging, and enabling sales teams. You will collaborate with cross-functional teams to create go-to-market plans, launch new products, and drive product adoption. Tasks Conduct market research to identify target markets, customer needs, and competitive landscape. Develop product positioning and messaging that differentiates the company's products in the market. Collaborate with product management and engineering teams to understand product features, benefits, and roadmaps. Create comprehensive go-to-market plans for new product launches, including messaging, pricing, and promotional strategies. Develop sales enablement materials, such as sales decks, product sheets, and competitive battlecards. Collaborate with marketing teams to develop marketing campaigns and content that highlight product value and drive customer engagement. Analyze market trends, customer insights, and competitive intelligence to identify opportunities and challenges. Enable sales teams by providing product training, conducting product demonstrations, and supporting sales activities. Monitor and report on product performance metrics, such as sales revenue, market share, and customer satisfaction. Stay updated with industry trends, emerging technologies, and best practices in product marketing, and proactively recommend innovative approaches. Qualifications and Requirements Bachelor's degree in marketing, business administration, or a related field. Advanced degrees are a plus. Proven experience as a Product Marketing Manager or in a similar role, with a strong track record of successfully launching and promoting products. Excellent understanding of marketing principles, product positioning, and go-to-market strategies
