This printing company business plan template has 33 pages and is a MS Word file type listed under our business plan kit documents.
Sample of our printing company business plan template:
Confidentiality Agreement The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME]. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME]. Upon request, this document is to be immediately returned to [YOUR COMPANY NAME]. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 1.1 Objectives 2 1.2 Mission 2 1.3 Keys to Success 3 2.0 Company Summary 3 2.1 Company Ownership 3 2.2 Company History 4 Table: Past Performance 4 3.0 Products 5 4.0 Market Analysis Summary 6 4.1 Market Segmentation 7 Table: Market Analysis 8 4.2 Target Market Segment Strategy 8 4.3 Industry Analysis 9 4.3.1 Competition and Buying Patterns 9 5.0 Strategy and Implementation Summary 9 5.1 Competitive Edge 9 5.2 Marketing Strategy 9 5.3 Sales Strategy 10 5.3.1 Sales Forecast 10 Table: Sales Forecast 10 5.4 Milestones 12 Table: Milestones 12 6.0 Management Summary 12 6.1 Personnel Plan 12 Table: Personnel 13 7.0 Financial Plan 13 7.1 Important Assumptions 13 7.2 Break-even Analysis 13 Table: Break-even Analysis 14 7.3 Projected Profit and Loss 15 Table: Profit and Loss 15 7.4 Projected Cash Flow 18 Table: Cash Flow 18 7.5 Projected Balance Sheet 20 Table: Balance Sheet 20 7.6 Business Ratios 21 7.6 Business Ratios 21 Table: Ratios 21 1.0 Executive Summary [YOUR COMPANY NAME] is a 100% woman privately owned and operated S Corporation with well established relationships in the rapidly-growing Tri-Valley region of San Francisco's East Bay. It was incorporated in 2004. [YOUR COMPANY NAME] was founded by [YOUR NAME] and fully operated by INSERT NAMES who is established as Vice President of Sales and Acquisitions. Located in the rapidly-growing Tri-Valley region of San Francisco's East Bay, Dublin is located at the crossroads of I-580 and I-680. Dublin is 14.01 square miles in size and currently has an approximate population of 41,907 (and growing). Dublin has a mild climate and a positive attitude toward commercial, industrial and residential growth. [YOUR COMPANY NAME] already does well in the area and even nationwide and overseas due to the company's availability and presence online. In the early 1990s, [YOUR NAME] launched his career in the printing industry with a sales position at a regional auto sales publication. Over the next few years, he made great professional strides, continuing his career with the #1 rated local daily newspaper. In 1995, he took the next step in his career as a sales representative with one of the premier, high-end printers in the country, Lithographix. [YOUR NAME] spent the next decade working for various high-end commercial printers, learning the industry, increasing his printing knowledge, and building relationships. His growing list of clients learned that his experience and expertise were second to none. In early 2004, these customers began expressing their desire to have Mike manage ALL of their printing needs, not just the high-end projects. There was a need in the marketplace to have a company that could facilitate all levels of printing. And so, in the fall of 2004, in response to these client demands, INSERT NAME, launched [YOUR COMPANY NAME]. [YOUR NAME] has over 12 years of marketing and sales experience across a broad spectrum of business types. She has worked as a marketing manager for the Clayton, CA office of Better Homes Realty; as a product marketing manager for Premenos, an EDI software developer; as a marketing manager at Net Wireless, where she directed all collateral and direct mail efforts; as an account executive at AT&T's cable accounts division; and most recently as a sales representative at All American Label. Her in-depth understanding of marketing and sales needs across various business platforms leaves her uniquely qualified to help clients strategize and fulfill their own promotional needs. 1.1 Objectives 1. To generate generous annual sales by the third year of this plan. 2. To establish a tiered client hierarchy: 20% long term, established customers 60% customers with ongoing irregular and periodic needs 20% new customers with unestablished needs. 3. To hire permanent employees and eliminate the need for independent contractors, providing more job stability to the area. 4. To establish business and sell services in the greater Northern and Southern [YOUR STATE/PROVINCE] areas. 5. To be a true one-stop operation by being able to accommodate all of a customer's printing needs from consulting and design assistance to printing, binding, and distribution. Our goal is to eliminate the need for our customers to source any printing outside of our scope. 6. To promote an awareness of green technology and eco-friendly product and publication and so as to support sales and income goals through aggressive marketing and telephone contact. This awareness will come from both marketing and word-of-mouth referrals. 1.2 Mission [YOUR COMPANY NAME] is a printing solutions provider dedicated to offering a single source for all printing needs with a priority on earning and maintaining our customer's trust. [YOUR COMPANY NAME] will maintain a consistent and reasonable margin while providing customers with a fair price and exceptional service in the United States and abroad. The company will also maintain a friendly, fair, and creative work environment that respects new ideas and hard work. With the demise of the newspaper industry many advertisers are seeking ways to reach each consumer in the market place without major expenses of direct mail and postage costs. [YOUR COMPANY NAME] has created a solution, the PRODUCT NAME. Customers are able to pick and choose market zone coverage by zip codes and receive a cost effective way to reach consumers in their desired demographic areas. COSTCO Business Value Book, [YOUR COMPANY NAME] and their advertising team has been chosen to produce the quarterly COSTCO BVB book for the Livermore / Pleasanton market. Many other Costco's are now considering [YOUR COMPANY NAME] to produce the very same advertising vehicle for their warehouse's. Both of these vehicles allow our sales force to cross sell into all vehicles and build relationships for our design, print and collateral capabilities. 1.3 Keys to Success The keys to the success of [YOUR COMPANY NAME] are: Maintaining a reputable and untarnished reputation in the industry. Quality care of individual and business customers. Competitive pricing. Offering eco friendly alternatives to clientele. 2.0 Company Summary [YOUR COMPANY NAME] is a 100% woman privately owned and operated S Corporation with well established relationships in the rapidly-growing Tri-Valley region of San Francisco's East Bay. It was incorporated in 2004, but was conceived and begun in 1996. [YOUR COMPANY NAME] was founded by [YOUR NAME] and fully operated by [YOUR NAME], who is established as Vice President of Sales and Acquisitions. Located in the rapidly-growing Tri-Valley region of San Francisco's East Bay, Dublin is located at the crossroads of I-580 and I-680. Dublin is 14.01 square miles in size and currently has an approximate population of 41,907 (and growing). Dublin has a mild climate and a positive attitude toward commercial, industrial and residential growth. Touch Plate, Inc. already does well in the area and even nationwide and overseas due to the company's availability and presence availability online. 2.1 Company Ownership [YOUR COMPANY NAME] is a privately-held California S-Corporation
