Pricing Strategy Template

This pricing strategy template has 10 pages and is a MS Word file type listed under our sales & marketing documents.

Sample of our pricing strategy template:

Pricing Strategy Your business slogan here. Prepared By: [YOUR NAME] [YOUR JOB TITLE] Phone 555.555.5555 Email info@yourbusiness.com www.yourbusiness.com Statement of Confidentiality & Non-Disclosure This document contains proprietary and confidential information. All data submitted to [RECEIVING PARTY] is provided in reliance upon its consent not to use or disclose any information contained herein except in the context of its business dealings with [YOUR COMPANY NAME]. The recipient of this document agrees to inform its present and future employees and partners who view or have access to the document's content of its confidential nature. The recipient agrees to instruct each employee that they must not disclose any information concerning this document to others except to the extent that such matters are generally known to, and are available for use by, the public. The recipient also agrees not to duplicate or distribute or permit others to duplicate or distribute any material contained herein without [YOUR COMPANY NAME]'s express written consent. [YOUR COMPANY NAME] retains all title, ownership and intellectual property rights to the material and trademarks contained herein, including all supporting documentation, files, marketing material, and multimedia. BY ACCEPTANCE OF THIS DOCUMENT, THE RECEIVING PARTY AGREES TO BE BOUND BY THE AFOREMENTIONED STATEMENT. Table of Contents Table of Contents 3 1.1 Executive Summary 4 1.2 Expectations 4 2. Opportunity 5 2.1 Problem & Solution 5 2.1.1 Problem (Current Circumstance) 5 2.1.2 Solution 5 3. Target Market 6 3.1 Market Scope and Sections 6 3.2.1 Market Sections 6 3.2.2 Target Market 6 3.2.3 Competition 6 3.2.4 Pricing Factors 6 4. Plan of Action 8 4.1 Objective 8 4.2 Strategy 8 4.3 Pricing Model 8 4.4 Product Pricing 8 5. Key Performance Areas 9 5.1 Milestones 9 5.2 Performance Metrics 9 6. Team 10 1. Pricing Strategy Executive Summary The executive summary of your Pricing Strategy document should help the reader understand the considerations for establishing a price for a product. You should also explain how your pricing is a numerical form of product positioning. The way a product's price is set determines: Who will buy your product Which competitors you will encounter How, or if, negotiations will occur How customers will perceive your product's capabilities and quality 1.2 Expectations When planning your pricing strategy, you should have a reasonable expectation of what you are going to achieve. Detail your expectations here for your business and all involved. Include a forecast if it applies to your circumstances