Price Setting Template

This price setting template has 2 pages and is a MS Word file type listed under our sales & marketing documents.

Sample of our price setting template:

PRICE SETTING Worksheet Things to Consider When Price Setting You should consider setting prices above your competitor's prices if… Yes No ? Your market is not sensitive to price changes. Your market consists mainly of growing commercial customers. Your product is an integral part of an established system. Your reputation for status, service, and other positive perceptions in the market increases your products' perceived value. Your customers can easily build your price into their selling price. Your product is only a tiny percentage of your customers' total costs. You should consider setting your prices just below your competition if… Your market is very sensitive to price changes. Your customers need to reorder parts or supplies. Your business is small enough that a lower price will not threaten your larger competitors and start a price war. You have the option of economical production runs which decrease your unit cost. You have not reached full production capacity. Estimating Demand 1. Which products/services do customers shop around for? 2. Which products/services are in greater demand even at higher prices? 3