PPC Plan Template

This ppc plan template has 14 pages and is a MS Word file type listed under our business plan kit documents.

Sample of our ppc plan template:

PPC Plan Your business slogan here. Prepared By: [YOUR NAME] [YOUR JOB TITLE] Phone 555.555.5555 Email info@yourbusiness.com www.yourbusiness.com Table of Contents Table of Contents 2 Letter from the CEO 3 Executive Summary 4 1. Introduction 5 1.1 Purpose 5 1.2 Why Do We Need a Plan? 5 1.3 Objectives 6 2. Budgeting 7 2.1 SMART Business Goals 7 2.2 Objective Keywords 9 2.3 Traffic Requirements 9 2.4 CPC Estimates 9 2.5 Reassessment 9 3. Device Targeting 10 4. Geo-targeting 11 5. Keyword Bidding 12 6. Goal Tracking 13 7. Ad Copy Testing 14 Letter from the CEO Every business needs to understand the appropriate methods of reading their data, making necessary adjustments to campaigns, and measuring the effectiveness of the changes. PPC involves significant amounts of data and also gives marketers at [COMPANY NAME] a significantly detailed level of data and ad control. With PPC, businesses can have the ability to maximize clicks based on pre-set ad budgets, target a specific return-on-ad-spend amount, maximize conversion, target the lowest bids for ad spaces, and even set daily cost caps or budgets, including total overall budgets. In [COMPANY NAME], our PPC Plan significantly contributes to our business and marketing goals. These goals range from brand exposure to significant ecommerce sales. With a PPC Plan, it's easy to discover that nearly all types of conversion goals can be tracked. Our PPC Plan is imperative to support various parts of the sales funnel. Since we understand that PPC is vital, especially since it also works well with various other marketing channels, we developed a detailed PPC Plan. This plan shows the nuances of PPC and provides actionable strategies based on basic principles to reach long-term goals in [COMPANY NAME]. In the following pages, you will discover how [COMPANY NAME] plans to approach PPC management in different sections or parts. Enjoy your reading and thank you for your participation. [CEO NAME] Executive Summary [COMPANY NAME] has developed a PPC Plan to adequately optimize every element of an advertising campaign in a technique that maximizes campaign revenue and ROI (return-on-investment). An effective PPC strategy has various components, including setting of campaign goals to guide strategic decision making, and selecting the appropriate ad networks and management platform to help support campaign goals. [Write more content under the executive summary that provides a brief, but descriptive breakdown of the key components of the PPC Plan. In order to ensure that this summary is clear and comprehensive, it's advisable to write content under it after other sections of the document have been written. A first-time reader should be able to read the executive summary by itself and comprehend what the PPC Plan involves. Ensure that the summary stands alone and doesn't refer directly to any part of the plan.] [The executive summary should motivate readers to continue reading the rest of the document. It should be one to three pages in length.] 1. Introduction PPC is a type of internet marketing that involves advertisers making paying a specific fee every time an ad gets clicked. [COMPANY NAME] pays for these ads only when they get clicked on. Another way to describe PPC is a method of buying visits to the company's website to help drive sales organically. 1.1 Purpose The purpose of this PPC Plan is to provide professional PPC management to support companies in driving traffic to their websites and generating leads through paid advertising programs, in which you get charged a fee when the user clicks the ad. [ADD ANY ADDITIONAL CONTENT HERE.] 1.2 Why Do We Need a Plan? [Give a detailed breakdown on why the company needs a PPC Plan.] [COMPANY NAME] needs a PPC Plan because PPC campaigns cost money to function and it is important to avoid running PPC without a specific goal. N.B: Before getting started with the plan, take note of all the questions that may help form the foundation for the plan. Some examples of these questions are: What are the most valuable metrics? How long will it take? What are the necessary predictions to look out for in the plan? What are the steps to take if there are no conversions? How much budget does the company have? What does the company want to achieve? [ADD ANY ADDITIONAL CONTENT HERE.] 1.3 Objectives [State the objectives of the PPC Plan or campaign to get a specific direction and purpose.]