This possible marketing strategies template has 2 pages and is a MS Word file type listed under our business plan kit documents.
POSSIBLE MARKETING STRATEGIES SEGMENTATION STRATEGIES Geographic Demographic Psychographics Behavioral TARGET MARKET SELECTION STRATEGIES Single-segment concentration Selective specification Product specialization Market specialization Full market coverage DIFFERENTIATION STRATEGIES Product itself Services Personnel Image POSITIONING STRATEGIES Attribute positioning Benefit positioning Use/application positioning User positioning Competitor positioning Product category positioning Quality/price positioning MARKETING MIX STRATEGIES Product
This possible marketing strategies template has 2 pages and is a MS Word file type listed under our business plan kit documents.
POSSIBLE MARKETING STRATEGIES SEGMENTATION STRATEGIES Geographic Demographic Psychographics Behavioral TARGET MARKET SELECTION STRATEGIES Single-segment concentration Selective specification Product specialization Market specialization Full market coverage DIFFERENTIATION STRATEGIES Product itself Services Personnel Image POSITIONING STRATEGIES Attribute positioning Benefit positioning Use/application positioning User positioning Competitor positioning Product category positioning Quality/price positioning MARKETING MIX STRATEGIES Product
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