This pizzeria business plan template has 28 pages and is a MS Word file type listed under our business plan kit documents.
Sample of our pizzeria business plan template:
Confidentiality Agreement The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME]. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME]. Upon request, this document is to be immediately returned to [YOUR COMPANY NAME]. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 Chart: Highlights 2 1.1 Objectives 2 1.2 Mission 3 1.3 Keys to Success 3 2.0 Company Summary 3 2.1 Company Ownership 3 2.2 Start-up Summary 4 Table: Start-up 4 Chart: Start-up 5 3.0 Products 5 4.0 Market Analysis Summary 6 4.1 Market Segmentation 6 Table: Market Analysis 6 Chart: Market Analysis (Pie) 6 4.2 Target Market Segment Strategy 7 4.3 Industry Analysis 7 4.3.1 Competition and Buying Patterns 7 5.0 Strategy and Implementation Summary 8 5.1 SWOT Analysis 8 5.1.1 Strengths 8 5.1.2 Weaknesses 8 5.1.3 Opportunities 8 5.1.4 Threats 8 5.2 Competitive Edge 9 5.3 Marketing Strategy 9 5.4 Sales Strategy 10 5.4.1 Sales Forecast 10 Table: Sales Forecast 10 Chart: Sales by Year 11 5.5 Milestones 11 Table: Milestones 11 Chart: Milestones 12 6.0 Management Summary 12 6.1 Personnel Plan 12 Table: Personnel 12 7.0 Financial Plan 13 7.1 Start-up Funding 13 Table: Start-up Funding 13 7.2 Important Assumptions 13 7.3 Break-even Analysis 14 Table: Break-even Analysis 14 Chart: Break-even Analysis 14 7.4 Projected Profit and Loss 14 Table: Profit and Loss 15 Chart: Profit Yearly 16 Chart: Gross Margin Yearly 16 7.5 Projected Cash Flow 17 Table: Cash Flow 17 Chart: Cash 18 7.6 Projected Balance Sheet 19 Table: Balance Sheet 19 7.7 Business Ratios 19 Table: Ratios 20 Table: Sales Forecast 1 Table: Personnel 2 Table: Profit and Loss 3 Table: Cash Flow 4 Table: Balance Sheet 5 1.0 Executive Summary [YOUR COMPANY NAME] is a start-up company that has obtained a franchise license to operate an INSERT NAME franchise in [YOUR CITY]. [YOUR COMPANY NAME] is a new player in the restaurant industry. The restaurant is in a comfortable, familiar, small town that has a strong need for additional dining options. Bolstered by the need for more choices in family-oriented dining experiences, combined with the option for home-delivery, the restaurant is positioned to take advantage of the market need and serve the families in [YOUR CITY] and the surrounding area. The company also has the added security of a well-known regional franchise to aid it in its pursuit of success. INSERT IMAGE/LOGO [YOUR COMPANY NAME] plans to utilize grant funding in the amount of $599,999 to complete the renovation and initial expansion of its shop. The owners plan to purchase two new hybrid delivery vehicles, replace outdated equipment, add new employees and begin an intensified advertising campaign. Chart: Highlights 1.1 Objectives The objective was to lease a site at [YOUR ADDRESS]. We will need to remodel the interior according to the Franchisor's design. We plan to duplicate and massage the successful formula used by the Franchisor. We will use our own personal strategies and skills to create our own success in our INSERT NAME venue. We plan to train our crew to ensure outstanding results in quality food and customer service. Our objectives are as follows: Be the first INSERT NAME in the [YOUR CITY] area Provide the highest quality product, duplicating the Franchisor's successful pizzerias Give top-notch service in a quick and efficient manner Keep our menu unique with a variety of fresh pizza offerings Maintain the competitive, fast-casual dining at a mid-range price point Use marketing strategies to build volume quickly First year sales over $400,000 with a 15+% growth yearly Maintain and expand an outstanding reputation as being the best neighborhood pizzeria 1.2 Mission [YOUR COMPANY NAME] exists for the purpose of generating sales and profit. Because we are a service business, we will also exist to serve our customers. These two reasons for our existence are inextricable. If one aspect does not exist, the other will cease to exist. We will always offer a fresh product and a welcoming environment We will remain cheerful, courteous, well trained, and focused on pleasing our guests We will strive to become the first destination of choice for those in our community Our staff will be offered a workplace where they can prosper and grow in a dignified, fun, and rewarding manner We will give special delivery status and contribute to our community hospitals and nursing homes 1.3 Keys to Success Our policy of being operating managing members is to make sure we pass by every table to greet, visit with, or at least send a smile to our guests. We will visit any table or answer to any phone call that has feedback, positive or negative We will use every means available to satisfy our customers We will be committed to the success and happiness of our staff We will be committed to providing quality food and beverages at all times We will consistently follow the franchisor's proven methods 2.0 Company Summary INSERT NAME shops are makers of, "Chicago style deep-dish pizza". They offer a comfortable, friendly ambience, with a new "Modern Pizzeria" design. The menu features pizzas with toppings from chicken to peanut butter and Jelly, nachos, hamburgers, sub sandwiches, and fresh tossed salads. The pizza dough is made fresh everyday on site. Food ingredients are the finest available. 2.1 Company Ownership We are a LLC, limited liability company, with two managing owners holding an equal share (50%) and interest in the franchise. [YOUR NAME]: General Managing Owner - Hands-on management of all daily restaurant and company operations 2.2 Start-up Summary Our start-up costs cover the renovation of the occupied store space, a 12-month lease, and expenses associated with opening our first location. The start-up costs are to be financed by direct owner investment and grant investment. The assumptions are shown in the following table and illustration. Table: Start-up Start-up Requirements Start-up Expenses Legal $0 Stationery etc. $0 Insurance $0 Rent $14,400 Computer $0 Other $600 Total Start-up Expenses $15,000 Start-up Assets Cash Required $8,000 Other Current Assets $12,000 Long-term Assets $135,000 Total Assets $155,000 Total Requirements $170,000 Chart: Start-up 3.0 Products INSERT NAME shops are comfortable and inviting. We are a fast-casual operation with dine in, take-out, and delivery. The real power and energy of the pizzeria will come from the attentive and courteous service provided by our managers and staff. Our fresh menu will be prepared by our motivated kitchen team and carefully orchestrated to provide the best service to our customers who are our priority. INSERT IMAGE Our menu will include several sizes of pizzas with various combinations of toppings. Our specialty will be Chicago-style deep-dish pizza; the toppings will include everything from barbeque chicken to the rare peanut butter and jelly. The freshly made dough will use 4oz. of oil as opposed to the normal 20oz per batch used by the competition. 4.0 Market Analysis Summary Our primary target market is people who desire a comfortable, family-oriented environment for dine-in pizza. Our secondary target market also desires a delivery service for pizza, or a takeout approach. There is overlap of these segments
