This photography business plan template has 30 pages and is a MS Word file type listed under our business plan kit documents.
Sample of our photography business plan template:
Confidentiality Agreement The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME] in this business plan is confidential; therefore reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME]. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME]. Upon request, this document is to be immediately returned to [YOUR COMPANY NAME]. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 Chart: Highlights 1 1.1 Objectives 2 1.2 Mission 2 1.3 Keys to Success 2 2.0 Company Summary 2 2.1 Company Ownership 2 2.2 Company History 2 Table: Past Performance 3 Chart: Past Performance 4 3.0 Products and Services 4 4.0 Market Analysis Summary 4 4.1 Market Segmentation 4 Table: Market Analysis 4 4.2 Target Market Segment Strategy 5 4.3 Service Business Analysis 5 4.3.1 Competition and Buying Patterns 5 5.0 Web Plan Summary 6 5.1 Website Marketing Strategy 6 5.2 Development Requirements 6 6.0 Strategy and Implementation Summary 6 6.1 SWOT Analysis 6 6.1.1 Strengths 6 6.1.2 Weaknesses 6 6.1.3 Opportunities 6 6.1.4 Threats 7 6.2 Competitive Edge 7 6.3 Marketing Strategy 7 6.4 Sales Strategy 7 6.4.1 Sales Forecast 7 Table: Sales Forecast 7 Chart: Sales Monthly 8 Chart: Sales by Year 9 6.5 Milestones 9 Table: Milestones 10 7.0 Management Summary 11 8.0 Financial Plan 11 8.1 Important Assumptions 12 8.2 Break-even Analysis 12 Table: Break-even Analysis 12 Chart: Break-even Analysis 12 8.3 Projected Profit and Loss 12 Table: Profit and Loss 13 Chart: Profit Monthly 14 Chart: Profit Yearly 14 Chart: Gross Margin Monthly 15 Chart: Gross Margin Yearly 15 8.4 Projected Cash Flow 15 Table: Cash Flow 16 Chart: Cash 17 8.5 Projected Balance Sheet 17 Table: Balance Sheet 17 8.6 Business Ratios 18 Table: Ratios 18 Table: Sales Forecast 1 Table: Profit and Loss 4 Table: Cash Flow 5 Table: Balance Sheet 7 1.0 Executive Summary INTRODUCTION [YOUR COMPANY NAME] is located in [YOUR CITY], [YOUR STATE/PROVINCE], which is York County in the south-central region of the state. It was founded in 1987 by Richard Allison. The studio provides services primarily to York and the immediate surrounding counties (about 95% of its business), but has served customers in all four corners of the state and has done business as far away as New York City, Georgia and Nevada. THE COMPANY [YOUR COMPANY NAME] aims to exceed customer expectations in every detail. It has achieved such a high level of customer satisfaction that 80% of its business comes from word-of-mouth reputation. PRODUCTS AND SERVICES [YOUR COMPANY NAME] 's current main focus is wedding photography. It also does other special events, portraiture, modeling, fine art and commercial photography. The studio also provides videography services. THE MARKET The "wedding photography business" is not what it used to be. The advent of digital photography has drastically, negatively affected the business. Amateur photographers, with their inexpensive, easy-to-use digital cameras offer cut-rate prices compared to professional photographers. As a result, many photography studios in the region have had to close shop. FINANCIAL PATH TO SUCCESS With a $150,000 investment, much of it in state-of-the art digital media production equipment, [YOUR COMPANY NAME] will be able to fill a niche in the market that is vastly under served. No one in south-central [YOUR STATE/PROVINCE] has this digital media production capability. With it, [YOUR COMPANY NAME] will stand head and shoulders above its competition. Chart: Highlights 1.1 Objectives Expand and grow digital media production and fine art photography services. 1.2 Mission The Mission Statement of [YOUR COMPANY NAME] is: "Creativity, Quality, Value and Service to Our Clients." We emphasize value and define it to mean quality products and services at reasonable prices. We aim to exceed customer expectations in every detail. 1.3 Keys to Success Develop a new customer base by marketing for opportunities beyond the wedding industry in the field of digital media production Acquire the hardware and software needed to support the successful execution of new business Provide leadership with the teamwork and technical skills to initiate and sustain the new business objectives Employ a team of skilled professionals trained to perform all the tasks needed to produce a final product on time, under budget and with optimum value Sustain and enhance the current business model by increasing marketing in pursuit of other photography business, i.e., as fine art, modeling and portraiture 2.0 Company Summary [YOUR COMPANY NAME] [YOUR NAME] [YOUR ADDRESS] [YOUR ADDRESS 2] [YOUR PHONE NUMBER] [YOUR FAX NUMBER] [YOUREMAIL@YOURCOMPANY.COM] [YOUR WEBSITE ADDRESS] [YOUR COMPANY NAME] is located in [YOUR CITY], [YOUR STATE/PROVINCE] . It was founded in 1987 by [YOUR NAME] and has primarily focused on wedding photography. It also provides videography services. 2.1 Company Ownership [YOUR COMPANY NAME] is a sole proprietorship. [YOUR NAME] is the owner. 2.2 Company History As one can see in the following table, sales and profits have declined in the last three years. This is due mainly to two factors. First and foremost is the advent of digital photography. The ease and affordability of digital photography has allowed amateur photographers to offer cut-rate pricing in the field of wedding photography. This has greatly hurt sales and profitability. Secondly, the bad economy of 2009 put further downward pressure on sales and profits. Table: Past Performance Past Performance 2007 2008 2009 Sales $167,097 $118,210 $63,656 Gross Margin $108,613 $76,836 $41,376 Gross Margin % 65.00% 65.00% 65.00% Operating Expenses $85,626 $76,991 $36,220 Balance Sheet 2007 2008 2009 Current Assets Cash $12,165 $17,985 $11,079 Other Current Assets $0 $0 $0 Total Current Assets $12,165 $17,985 $11,079 Long-term Assets Long-term Assets $25,000 $29,930 $34,693 Accumulated Depreciation $7,677 $7,169 $2,205 Total Long-term Assets $17,323 $22,761 $32,488 Total Assets $29,488 $40,746 $43,567 Current Liabilities Accounts Payable $0 $0 $0 Current Borrowing $0 $0 $0 Other Current Liabilities (interest free) $0 $0 $0 Total Current Liabilities $0 $0 $0 Long-term Liabilities $0 $0 $0 Total Liabilities $0 $0 $0 Paid-in Capital $300 $300 $300 Retained Earnings $5,421 $6,396 $26,281 Earnings $73,794 $34,050 $16,986 Total Capital $29,488 $40,746 $43,567 Total Capital and Liabilities $29,488 $40,746 $43,567 Other Inputs Payment Days 30 30 30 Chart: Past Performance 3.0 Products and Services [YOUR COMPANY NAME] specializes in various types of photography services. They include weddings and other special events, portraiture, modeling, fine art, digital art and commercial photography as well. [YOUR COMPANY NAME] also provides videography services. 4.0 Market Analysis Summary As [YOUR COMPANY NAME] currently focuses primarily on wedding photography, the most important aspect of the local market is the population of marrying age. The 2008 census population estimate of York County and the immediate surrounding counties is 1,917,590, of which 575,661 are not married and are of marrying age (16+ years old). 4.1 Market Segmentation [YOUR COMPANY NAME] 's most important current target market is newly engaged couples planning weddings. Table: Market Analysis
