This personal care services business plan template has 33 pages and is a MS Word file type listed under our business plan kit documents.
Sample of our personal care services business plan template:
Confidentiality Agreement The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME]. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME]. Upon request, this document is to be immediately returned to [YOUR COMPANY NAME]. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 1.1 Objectives 2 1.2 Mission 2 1.3 Keys to Success 3 2.0 Organization Summary 3 2.1 Legal Entity 3 2.2 Start-up Summary 3 Table: Start-up 4 Chart: Start-up 4 3.0 Services 5 4.0 Market Analysis Summary 5 4.1 Market Segmentation 6 Table: Market Analysis 6 Chart: Market Analysis (Pie) 6 4.2 Target Market Segment Strategy 6 4.3 Service Providers Analysis 7 4.3.1 Alternatives and Usage Patterns 8 5.0 Web Plan Summary 8 5.1 Website Marketing Strategy 8 5.2 Development Requirements 9 6.0 Strategy and Implementation Summary 9 6.1 SWOT Analysis 9 6.1.1 Strengths 9 6.1.2 Weaknesses 9 6.1.3 Opportunities 10 6.1.4 Threats 10 6.2 Competitive Edge 10 6.3 Marketing Strategy 10 6.4 Fundraising Strategy 10 6.4.1 Funding Forecast 11 Table: Funding Forecast 11 Chart: Funding Monthly 12 Chart: Funding by Year 12 6.5 Milestones 12 Table: Milestones 13 7.0 Management Summary 13 7.1 Personnel Plan 13 Table: Personnel 14 8.0 Financial Plan 14 8.1 Start-up Funding 14 Table: Start-up Funding 15 8.2 Important Assumptions 15 8.3 Break-even Analysis 16 Table: Break-even Analysis 16 Chart: Break-even Analysis 16 8.4 Projected Surplus or Deficit 17 Table: Surplus and Deficit 17 Chart: Surplus Monthly 18 Chart: Surplus Yearly 18 Chart: Gross Surplus Monthly 19 Chart: Gross Surplus Yearly 19 8.5 Projected Cash Flow 20 Table: Cash Flow 20 Chart: Cash 21 8.6 Projected Balance Sheet 21 Table: Balance Sheet 22 8.7 Standard Ratios 22 Table: Ratios 23 Table: Funding Forecast 1 Table: Personnel 2 Table: Surplus and Deficit 3 Table: Cash Flow 4 Table: Balance Sheet 5 1.0 Executive Summary [YOUR COMPANY NAME] is a start-up nonprofit located in [YOUR CITY], [YOUR STATE/PROVINCE]. The company is privately owned by [NAME](S) who have extensive experience in the Personal Care Service industry, and have maintained excellent reputations in this same industry. The Company is situated in a group location, and the business space encompasses 2500 square feet. [YOUR COMPANY NAME] is the Owners' other company, which is a successful for-profit company. [COMPANY NAME] is the spin-off non-profit company, which was created for the purpose of providing PCA services to people who cannot afford the services provided by [YOUR COMPANY NAME], and people who don't have Medicaid and Medicare. The Owners are seeking grant funding in the amount of $500,000. The money will be used to fund the community for services for Personal Care Attendants (PCAs) to enter into homes of clients who cannot afford the services. [YOUR COMPANY NAME] provides services to adult clients with handicaps/disabilities or who are developmentally challenged. Personal Care Attendants (PCAs) provide the following types of in-home assistance to clients: Bathing, grooming, and toileting Light housekeeping Meal preparation Shopping transportation Money management Companionship Social services A grant or a series of grants, amounting to $500,000 is anticipated by [YOUR COMPANY NAME] in order to successfully execute its objectives. The funding will be used for additional staff, computer equipment, website design and marketing and will be allocated as follows: Staff: $300,000 per year Marketing: $15,000 per year Manager salaries: $140,000 per year Although [YOUR COMPANY NAME] has not started operation due to lack of funding, the company currently has a waiting list for clients in need of in-home care services. During the first year of operations the company looks to service a minimum of 100 clients per month at the rate of $15 per hour. Sales in this type of business are directly related to quality patient service and utmost satisfaction from referring physicians and health care facilities. It is perpetual business. One doesn't sell home health care; rather one sells excellent care, availability, and effective interpersonal relationships. In a service industry, growth can mean loss of quality control, which in turn leads to client dissatisfaction. The services [YOUR COMPANY NAME] provides should always reflect the mission and oversight of management. The Owners want their clients to know that the quality of service they receive will be excellent, regardless of the individual service provider performing the service. The Owners will therefore avoid the temptation to broaden the scope of [YOUR COMPANY NAME]'s services too quickly. Rather, they will focus their immediate attention on making the services that are offered of the highest possible quality. Only when those services are well-established and grounded in excellence will the Owner's consider expanding the service base. [YOUR COMPANY NAME]'s Net Worth is expected to be ($39,992) in 2010, ($16,486) in 2011, and $310,898 in 2012, respectively. Chart: Highlights 1.1 Objectives The Owners' objectives for [YOUR COMPANY NAME] include: To serve at least 100 people To employ at least 75 people To grow billing to at least $50,000 per week 1.2 Mission The mission of [YOUR COMPANY NAME] is as follows: To provide and promote respect, compassionate, spiritual acceptance with emotional care for adults, geriatrics with developmental challenges both at home and in the community. 1.3 Keys to Success The Company's keys to success include: An excellent location for the business High demand for the services offered Experience and dependability of the staff 2.0 Organization Summary [YOUR COMPANY NAME] is a start-up nonprofit located in [YOUR CITY], [YOUR STATE/PROVINCE]. The company is privately owned by [NAME](S) who have extensive experience in the Personal Care Service industry, and have maintained excellent reputations in this same industry. The Company is situated in a group location, and the business space encompasses 2500 square feet. [YOUR COMPANY NAME] is the Owners' other company, which is a successful for-profit company. Angel Care Group is the spin-off non-profit company, which was created for the purpose of providing PCA services to people who cannot afford the services provided by [YOUR COMPANY NAME], and people who don't have Medicaid and Medicare. [YOUR COMPANY NAME] offers in-home supportive care and assistance to developmentally challenged and handicapped/disabled adults within the local community. There have been no sales during the last 3 years and the company has demonstrated no performance because of the lack of funding. 2.1 Legal Entity [YOUR COMPANY NAME] is a 501(c) (3) nonprofit corporation. The company is a C corporation and [YOUR NAME] has 67% ownership interest and [NAME] has 33% ownership interest. 2.2 Start-up Summary The [YOUR COMPANY NAME] was started in March 2007, with the intention of making a difference in the local community by offering the services of Personal Care Attendants to people who cannot afford them and do not have Medicare or Medicaid. Start-up expenses total $500,000 including expenses related to additional staff, computer equipment, website design and marketing. The details are included in the following chart and table. The funding will be used for additional staff, computer equipment, website design and marketing
