This online retailer business plan template has 28 pages and is a MS Word file type listed under our business plan kit documents.
Sample of our online retailer business plan template:
Confidentiality Agreement The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME]. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME]. Upon request, this document is to be immediately returned to [YOUR COMPANY NAME]. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 Chart: Highlights 2 1.1 Objectives 2 1.2 Mission 2 1.3 Keys to Success 2 2.0 Company Summary 3 2.1 Company Ownership 3 2.2 Start-up Summary 3 Table: Start-up 3 Chart: Start-up 4 3.0 Products 4 4.0 Market Analysis Summary 4 4.1 Market Segmentation 4 Table: Market Analysis 5 Chart: Market Analysis (Pie) 5 4.2 Target Market Segment Strategy 5 4.3 Industry Analysis 5 4.3.1 Competition and Buying Patterns 6 5.0 Web Plan Summary 6 5.1 Website Marketing Strategy 7 5.2 Development Requirements 7 6.0 Strategy and Implementation Summary 7 6.1 SWOT Analysis 7 6.1.1 Strengths 7 6.1.2 Weaknesses 8 6.1.3 Opportunities 8 6.1.4 Threats 8 6.2 Competitive Edge 8 6.3 Marketing Strategy 8 6.4 Sales Strategy 8 6.4.1 Sales Forecast 9 Table: Sales Forecast 9 Chart: Sales by Year 9 6.5 Milestones 10 Table: Milestones 10 Chart: Milestones 10 7.0 Management Summary 10 7.1 Personnel Plan 11 Table: Personnel 11 8.0 Financial Plan 11 8.1 Start-up Funding 11 Table: Start-up Funding 12 8.2 Important Assumptions 12 8.3 Break-even Analysis 12 Table: Break-even Analysis 13 Chart: Break-even Analysis 13 8.4 Projected Profit and Loss 13 Table: Profit and Loss 14 Chart: Profit Yearly 15 Chart: Gross Margin Yearly 15 8.5 Projected Cash Flow 16 Table: Cash Flow 16 Chart: Cash 17 8.6 Projected Balance Sheet 18 Table: Balance Sheet 18 8.7 Business Ratios 18 Table: Ratios 19 Table: Sales Forecast 1 Table: Personnel 2 Table: Profit and Loss 3 Table: Cash Flow 4 Table: Balance Sheet 5 1.0 Executive Summary [YOUR COMPANY NAME] is an exciting start-up business that registered as a C-Corporation in [YOUR STATE/PROVINCE]. [YOUR COMPANY NAME] is an online retailer of vendor of various rifle and spotting scopes. [YOUR COMPANY NAME] stands apart from the competition by offering a complete line of scopes from all of the popular industry manufacturers. [YOUR COMPANY NAME] is able to offer an extensive product selection through its arranged drop ship agreement with an international distributor, eliminating their inventory overhead. [YOUR COMPANY NAME], was founded by [YOUR NAME] as an e-commerce business. INSERT IMAGE [YOUR COMPANY NAME] plans to acquire and eventually build a facility to house its e-commerce business. Due to its unique approach, offering an extensive selection on-line, as well as addressing the common pitfalls of carrying a large inventory, [YOUR NAME] has developed what appeared to be a novel, profitable business model. The company plans to support its start-up operations through grant funding of $93,000. After start-up, the company will support its operations from working capital received through sustained revenues. Chart: Highlights 1.1 Objectives [YOUR COMPANY NAME] has identified three objectives that will serve as lofty but achievable goals for the new organization. They are: To become a premier vendor sighting and rifle scopes on the world-wide market To reach $750,000, $2.25MM, $3.0MM revenue levels each year, respectively, within the first 36 months. To increase its market presents to international clients by the end of three years. 1.2 Mission [YOUR COMPANY NAME] has a mission to become a leading internet vendor of rifle and spotting scopes. Through a combination of outstanding selection and attention to detail, this customer-centric organization aims to be known as the best retailer for the price and customer service. 1.3 Keys to Success [YOUR COMPANY NAME] has identified three keys to success, all of which are necessary to achieve sustainable profitability. 1. Identify the products that the market demands and sell a wide range of options 2. Build long-term customer relationships with exceptional customer service 3. Design and implement several e-commerce web portals for sale and advertising 2.0 Company Summary [YOUR COMPANY NAME] is a C- Corporation, located in [YOUR CITY], [YOUR STATE/PROVINCE]. 2.1 Company Ownership [YOUR COMPANY NAME]'s main shareholder is [NAME]. 2.2 Start-up Summary [YOUR COMPANY NAME] has identified the type of equipment, and the start-up costs of the organization. The start-up expenditures will allow [YOUR COMPANY NAME] to lease a small office for its website equipment, launch a comprehensive eCommerce website, and have the necessary office support. The list includes: Office furniture- enough for four workstations Computer network system - four workstations and one central file server and eCommerce software sites with several broadband Internet connections Copier and fax machine Assorted furniture for the office Storage shelving units Table: Start-up Start-up Requirements Start-up Expenses Legal $400 Stationery etc. $417 Insurance $200 Rent $1,200 Computer $55,000 Other $10,000 Total Start-up Expenses $67,217 Start-up Assets Cash Required $10,000 Other Current Assets $20,000 Long-term Assets $0 Total Assets $30,000 Total Requirements $97,217 Chart: Start-up 3.0 Products [YOUR COMPANY NAME] will begin its endeavor by exclusively selling rifle and spotting scopes. The scopes will be as diverse as the gun market itself; here are the main categories of scopes [YOUR COMPANY NAME] will offer. Rifle Scopes used on rifles and guns for normal sighting and aiming High Power Rifle Scopes used on high-powered hunting and sniper rifles Spotting Scopes used for location and range finding activities Night Vision Scope used for both spotting and sighting in low light and nighttime activities 4.0 Market Analysis Summary [YOUR COMPANY NAME] has identified two distinct market segments to target: recreational and professional riflemen. The general distinction between the two groups is as follows. The professional industry is primarily expert shooters, while the recreational segment has amateur sportsmen and seasonal game hunters. The industry is predominantly male. [YOUR NAME] faces competition from numerous of companies, who have a mail order and Internet presence. 4.1 Market Segmentation [YOUR COMPANY NAME] has divided the market into two segments, professional and recreational riflemen. Since the target market is potentially worldwide, the numbers will be quite significant. Table: Market Analysis Market Analysis Year 1 Year 2 Year 3 Year 4 Year 5 Potential Customers Growth CAGR Professional Riflemen 1% 200,000,000 201,000,000 202,005,000 203,015,025 204,030,100 0.50% Recreational Riflemen 1% 400,000,000 402,000,000 404,010,000 406,030,050 408,060,200 0.50% Total 0.50% 600,000,000 603,000,000 606,015,000 609,045,075 612,090,300 0.50% Chart: Market Analysis (Pie) 4.2 Target Market Segment Strategy The target market strategy for [YOUR COMPANY NAME] is ultimately international in scope. This will be facilitated by the use of worldwide internet marketing and selling capabilities. 4.3 Industry Analysis The firearm industry is one of the most prolific in the world. Thus, riflescopes are in demand by a multitude of citizens nationally and internationally. 4.3.1 Competition and Buying Patterns In the industry of retail scopes, there are a number of factors influencing purchases: 1
