This nail salon business plan template has 26 pages and is a MS Word file type listed under our business plan kit documents.
Sample of our nail salon business plan template:
Confidentiality Agreement The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME]. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME]. Upon request, this document is to be immediately returned to [YOUR COMPANY NAME]. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 Chart: Highlights 1 1.1 Objectives 1 1.2 Mission 2 1.3 Keys to Success 2 2.0 Company Summary 2 2.1 Company Ownership 2 2.2 Start-up Summary 2 Table: Start-up 3 Chart: Start-up 3 3.0 Services 4 4.0 Market Analysis Summary 4 4.1 Market Segmentation 4 Table: Market Analysis 4 Chart: Market Analysis (Pie) 5 4.2 Target Market Segment Strategy 5 4.3 Service Business Analysis 5 4.3.1 Competition and Buying Patterns 5 5.0 Strategy and Implementation Summary 6 5.1 Competitive Edge 6 5.2 Marketing Strategy 6 5.3 Sales Strategy 7 5.3.1 Sales Forecast 7 Table: Sales Forecast 7 Chart: Sales Monthly 8 Chart: Sales by Year 8 5.4 Milestones 9 Table: Milestones 9 Chart: Milestones 9 6.0 Management Summary 10 6.1 Personnel Plan 10 Table: Personnel 10 7.0 Financial Plan 11 7.1 Start-up Funding 11 Table: Start-up Funding 11 7.2 Important Assumptions 12 7.3 Break-even Analysis 12 Table: Break-even Analysis 13 Chart: Break-even Analysis 13 7.4 Projected Profit and Loss 14 Table: Profit and Loss 14 Chart: Profit Monthly 15 Chart: Profit Yearly 15 Chart: Gross Margin Monthly 16 Chart: Gross Margin Yearly 16 7.5 Projected Cash Flow 17 Table: Cash Flow 17 Chart: Cash 18 7.6 Projected Balance Sheet 18 Table: Balance Sheet 18 7.7 Business Ratios 19 Table: Ratios 19 Table: Sales Forecast 1 Table: Personnel 1 Table: Profit and Loss 2 Table: Cash Flow 3 Table: Balance Sheet 4 Executive Summary [YOUR COMPANY NAME] is an upscale salon that offers today's progressive lady or gentlemen a haven where they can sit back and experience the "World Class" art of grooming in a relaxing atmosphere. [YOUR COMPANY NAME] is dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products and furnishing an enjoyable atmosphere at an acceptable price/value relationship. We will also maintain a friendly, fair and creative work environment, which respects diversity, ideas and hard work. Our goal, beyond becoming a profitable business, is becoming a trusted destination whereby the clients in our community can come to refresh their minds and bodies, replenish their energies and network with their colleagues and friends. Chart: Highlights 1.1 Objectives [YOUR COMPANY NAME] is more than just a full service nail salon providing excellent care and quality products, in a peaceful, relaxed atmosphere. [YOUR COMPANY NAME] also provides a friendly work environment, respecting diversity, creativity and hard work. 1.2 Mission [YOUR COMPANY NAME] provides a comforting atmosphere in which customers are able to relax both their body and mind through a wide range of methods including manicures, pedicures, waxing and specialized bodycare selections. [YOUR COMPANY NAME] has established itself as a dependable destination in which customers can always come to escape the stresses of life and rejuvenate their energies. 1.3 Keys to Success Location - Providing an easily accessible location for clientele Reputation - Owners and stylists have great reputations with existing clientele Customer Satisfaction! - The most important factor in whether a one-time customer becomes a repeat customer and recommends us to friends. The diligence of the owners, along with the earnest desire of every skilled cosmetologist working with [YOUR COMPANY NAME], to constantly improve their knowledge, gives this business great potential. 2.0 Company Summary [YOUR COMPANY NAME] will provide the service of manicures, pedicures, waxing and extensive design selections. We will provide an upscale, sanitary environment, along with quality lotions, polish and specialized bodycare products. Superior customer service and high quality equipment will set [YOUR COMPANY NAME] apart from the competition. 2.1 Company Ownership [YOUR COMPANY NAME] is a Sole Proprietorship based in South Carolina owned by its principal investors and principal operators. 2.2 Start-up Summary In the following table, [YOUR COMPANY NAME] demonstrates how the funds will be used to finance costs, remodel the location, purchase additional equipment and expand inventory. The funds will be repaid through earnings. Table: Start-up Start-up Requirements Start-up Expenses Auto Expense $3,000 Building Expense $400,000 Equipment Expense $80,000 Insurance Expense $36,000 Inventory Expense $2,000 Office Expense $13,500 Rent Expense $21,000 Utility Expense $5,000 Other $600 Total Start-up Expenses $561,100 Start-up Assets Cash Required $0 Other Current Assets $0 Long-term Assets $0 Total Assets $0 Total Requirements $561,100 Chart: Start-up 3.0 Services [YOUR COMPANY NAME] provides customers with personal beautifying services, body waxing, manicures and pedicures. Services are provided by licensed independent contractors and paid on a commission basis. The upside of the commissioned employee is that there is very little overhead without sales; employees only make money when the business makes money. They also offer a full retail line that complements the services menu. Specialized bodycare products included are high end polishes, lotions and other beauty products. 4.0 Market Analysis Summary [YOUR COMPANY NAME] will be targeting three diverse groups of customers. [YOUR COMPANY NAME] will work hard to distinctly appeal to each of these groups. By focusing on more than one group, [YOUR COMPANY NAME] is lowering their risk that in a downturn one group will negatively affect the company. 4.1 Market Segmentation [YOUR COMPANY NAME] target market will be customers from every age and gender. Thusly, our target market segment will be male and female professionals, students and retirees, from the age of 17, with individual and household incomes. Table: Market Analysis Market Analysis Year 1 Year 2 Year 3 Year 4 Year 5 Potential Customers Growth CAGR Females 5% 7,626 51,510 52,540 53,591 54,663 63.62% Males 3% 7,412 54,060 55,141 56,244 57,369 66.80% Teenagers 1% 1,769 0 0 0 0 -100.00% Total 60.68% 16,807 105,570 107,681 109,835 112,032 60.68% Chart: Market Analysis (Pie) 4.2 Target Market Segment Strategy The members of these market segments have luxury money on hand and lead professional lives, filled with stress at a consistent level. All persons usually need styling regardless of income level and make the effort, to find the money available to style their "look." 4.3 Service Business Analysis We are part of the retail health and beauty industry which has four major types: Salons: Stores with only hair styling services and products. Day Spas: Stores specializing in body health maintenance through a variety of services and products. Day Spa & Salon: Stores combining the services of the two aforementioned. Health & Beauty Products: Stores selling only merchandise products covering the wide range of products available but not inclusive of those sold by salons and spas. 4.3
