This motel business plan template has 30 pages and is a MS Word file type listed under our business plan kit documents.
Sample of our motel business plan template:
1.0 Executive Summary 1 Chart: Highlights 2 1.1 Objectives 2 1.2 Mission 2 1.3 Keys to Success 3 2.0 Company Summary 3 2.1 Company Ownership 3 2.2 Company History 3 Table: Past Performance 4 Chart: Past Performance 5 3.0 Services 5 4.0 Market Analysis Summary 6 4.1 Market Segmentation 6 Table: Market Analysis 6 Chart: Market Analysis (Pie) 7 4.2 Target Market Segment Strategy 7 4.3 Service Business Analysis 7 4.3.1 Competition and Buying Patterns 7 5.0 Strategy and Implementation Summary 8 5.1 SWOT Analysis 8 5.1.1 Strengths 9 5.1.2 Weaknesses 9 5.1.3 Opportunities 9 5.2 Competitive Edge 10 5.3 Marketing Strategy 10 5.4 Sales Strategy 10 5.4.1 Sales Forecast 10 Table: Sales Forecast 10 Chart: Sales Monthly 11 Chart: Sales by Year 11 5.5 Milestones 12 Table: Milestones 12 6.0 Management Summary 13 6.1 Personnel Plan 13 Table: Personnel 13 7.0 Financial Plan 14 7.1 Important Assumptions 14 7.2 Break-even Analysis 14 Table: Break-even Analysis 14 Chart: Break-even Analysis 15 7.3 Projected Profit and Loss 15 Table: Profit and Loss 16 Chart: Profit Monthly 17 Chart: Profit Yearly 17 Chart: Gross Margin Monthly 18 Chart: Gross Margin Yearly 18 7.4 Projected Cash Flow 19 Table: Cash Flow 19 Chart: Cash 20 7.5 Projected Balance Sheet 21 Table: Balance Sheet 21 Table: Ratios 22 Table: Sales Forecast 1 Table: Personnel 2 Table: Profit and Loss 3 Table: Cash Flow 4 1.0 Executive Summary [YOUR COMPANY NAME] [YOUR NAME], Owner Mailing Address: [YOUR COMPLETE ADDRESS] [YOUR CITY], [YOUR STATE/PROVINCE] Phone: [YOUR PHONE NUMBER] Fax: [YOUR FAX NUMBER] [YOUREMAIL@YOURCOMPANY.COM] Introduction [YOUR COMPANY NAME] is a historic 12-suite high quality motel owned and operated by [YOUR NAME] for more than 40 years. The motel has been recently re-acquired from an impending foreclosure and upon receipt of grant funding the Company will execute improvements and upgrades to provide superior, high quality lodging for our loyal outdoor enthusiasts. Location [YOUR COMPANY NAME] is location located at [YOUR ADDRESS], [YOUR CITY], [YOUR STATE/PROVINCE]. The Company The Company offers superior quality lodging in the form of 12 individual suites with compact refrigerators, microwaves and coffee makers with six full kitchen suites. [YOUR COMPANY NAME] is a Limited Liability Company owned 50%, by [YOUR NAME], an unmarried woman and 50% by [NAME], daughter of [YOUR NAME]. [YOUR COMPANY NAME] has been in business for 66 years and is of historic significance to the community. Our Services [YOUR COMPANY NAME] will offer superior quality lodging to a growing market of outdoorsmen and women at competitive prices. [YOUR COMPANY NAME] also has a full 6-bedroom home, convertible into a three-bedroom home that is also available for rent to larger parties. The Market [YOUR COMPANY NAME] is located in [YOUR CITY], [YOUR STATE/PROVINCE], also known as the "Moose Viewing Capital of [YOUR STATE/PROVINCE]". The Company will target Big Game Hunters and Fishermen/women as well as outdoor sports enthusiasts through social networks as well as avenues frequented by those purchasing licenses from the Department of Wildlife. Financial Considerations The current financial plan for [YOUR COMPANY NAME] is to obtain grant funding in the amount of $600,000. The grant will be used to re-fashion the existing motel, execute required leasehold improvements, purchase office furniture, fixtures, equipment, and supplies, and provide funding for employee payroll and working capital. The major focus for grant funding is as follows: 1. A company fully owned and operated by women 2. To purchase energy efficient equipment 3. To hire veterans, minorities, and the unemployed Chart: Highlights 1.1 Objectives The objective of the [YOUR COMPANY NAME] is to maintain 100% occupancy and to provide travelers with a low cost superior quality establishment that provides comfortable lodging to all. 1.2 Mission [YOUR COMPANY NAME] aspires to maintain a loyal customer base by providing outstanding lodging. The comfort and care of our guests is our primary concern. We aim to provide an environment and amenities that encourage and promote an excellent nights rest for weary travelers. 1.3 Keys to Success Providing superior, quality lodging that is competitively priced Providing high quality bedding and amenities promoting a good night's rest Close proximity to National Forests & lake, river and stream fishing sites On-site RV park & camping sites Full kitchens and kitchenettes Six bedroom vacation rental home for large groups Historic Designation Ample parking Free Wi-Fi 2.0 Company Summary [YOUR COMPANY NAME] is located at [YOUR ADDRESS] [YOUR CITY], [YOUR STATE/PROVINCE] and is owned and operated by [YOUR NAME]. The business was established in 1944 and contains 12 rental suites as well as a 6-bedroom rental home, which are frequented by sports enthusiasts throughout hunting and fishing seasons. 2.1 Company Ownership [YOUR NAME] is a 50% co-owner of [YOUR COMPANY NAME], with her daughter [NAME] and has owned and operated the business for more than 40 years. The business was re-acquired in June of 2009 in the wake of an impending foreclosure. 2.2 Company History [YOUR COMPANY NAME] was established in [DATE] by [NAME], father of [YOUR NAME], current owner and operator. [YOUR COMPANY NAME] has been in business for 66 years and maintains a 100% occupancy rate during Big Game hunting and fishing seasons and will remain a historical provider of superior quality lodging within the community of [YOUR CITY], [YOUR STATE/PROVINCE]. Table: Past Performance Past Performance 2008 2009 2010 Sales $0 $45,836 $65,270 Gross Margin $0 $45,836 $65,270 Gross Margin % 0.00% 100.00% 100.00% Operating Expenses $0 $78,285 $80,634 Balance Sheet 2008 2009 2010 Current Assets Cash $0 $20,000 $5,000 Other Current Assets $0 $0 $0 Total Current Assets $0 $20,000 $5,000 Long-term Assets Long-term Assets $0 $250,000 $250,000 Accumulated Depreciation $0 $35,870 $35,870 Total Long-term Assets $0 $214,130 $214,130 Total Assets $0 $234,130 $219,130 Current Liabilities Accounts Payable $0 $0 $0 Current Borrowing $0 $0 $0 Other Current Liabilities (interest free) $0 $0 $0 Total Current Liabilities $0 $0 $0 Long-term Liabilities $0 $25,882 $25,882 Total Liabilities $0 $25,882 $25,882 Paid-in Capital $0 $0 $0 Retained Earnings $0 $208,248 $193,248 Earnings $0 $0 $0 Total Capital $0 $208,248 $193,248 Total Capital and Liabilities $0 $234,130 $219,130 Other Inputs Payment Days 0 0 0 Chart: Past Performance 3.0 Services [YOUR COMPANY NAME] offers clean, superior quality, affordable lodging for Outdoors men and women in [YOUR CITY], [YOUR STATE/PROVINCE]. [YOUR COMPANY NAME] has been in business for 66 years and is currently owned and operated by [YOUR NAME]. [YOUR NAME] is re-fashioning the motel with updated bathrooms, kitchens, electronics, interiors and superior quality bedding in order to provide guests with a clean, cozy, comfortable and affordable environment in which to rest at the end of a long sports filled day. In addition to twelve personal suites, all with kitchenettes, and six with full kitchens, [YOUR COMPANY NAME] offers the rental of a full six bedroom home that can also be rented partially with only three bedrooms. [YOUR COMPANY NAME] plans to include the addition of an enclosed Hot Tub facility for guests to enjoy in the future as well. 4.0 Market Analysis Summary The population of [YOUR CITY] is approximately 890 (2012) and [YOUR CITY] is known historically as the "Moose Viewing Capital of [YOUR STATE/PROVINCE]". It is located in the pristine mountains of North Park, home to abundant wildlife, fishing, hiking, snow capped mountains and sand dunes
