This minimum advertised price policy template has 2 pages and is a MS Word file type listed under our sales & marketing documents.
Sample of our minimum advertised price policy template:
MINIMUM ADVERTISED PRICE (MAP) POLICY EFFECTIVE DATE Effective [MONTH/DAY/YEAR], a Minimum Advertised Price policy on all [COMPANY NAME], products will be in effect (herein referred to as "MAP policy"). DEFINITION As used in this MAP policy, "reseller" means any reseller, distributor, sales representative or dealer. IMPACT AND INTENTION By not adhering to the established MAP policy, a reseller can dramatically diminish or detract from the perceived value of the company's brands and products. The global impact of the internet can cause great harm to any company's products if they are advertised at prices that will eliminate legitimate retail competition. This MAP policy is intended to allow consumers to purchase from resellers based on loyalty and customer experience. In the interest of protecting both resellers and consumers, it is necessary to abide by the requirements described herein. MINIMUM ADVERTISED PRICE The Minimum Advertised Price for all company products shall be no less than the current Manufacturer's Suggested Retail Price (MSRP) as published on the company's price list. This Minimum Advertised Price is established by [COMPANY NAME] and may be adjusted by the company at such time and in such amounts as it may determine at its sole discretion. THIRD PARTIES You shall not list the company's products on any third-party website without prior written consent from the company. Selling company products on your own website associated directly with your store(s) is permissible so long as this MAP policy is adhered to. ADVERTISEMENTS This MAP policy applies to all advertisements of the company's products in any and all media, including, but not limited to flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, mail order catalogs, email newsletters, email solicitations, internet or other electronic media, television, radio, and public signage. This MAP policy is not applicable to any in-store advertising that is displayed only in the store and not distributed to any customers. The inclusion in advertising of free or discounted products of a product covered by this MAP policy would be contrary to the MAP policy if it has the effect of discounting the advertised price of the covered product below the Minimum Advertised Price. If pricing is displayed anywhere other than a brick-and-mortar-retail store, any strike-through or other alteration of the Minimum Advertised Price is prohibited. This MAP policy does not establish maximum advertised prices
