This marketing strategist job description template has 2 pages and is a MS Word file type listed under our human resources documents.
Sample of our marketing strategist job description template:
JOB DESCRIPTION MARKETING STRATEGIST Brief Description The position of Marketing Strategist at [COMPANY NAME] involves developing and implementing strategic marketing plans to drive business growth and brand awareness. As a Marketing Strategist, you will be responsible for conducting market research, analyzing customer insights, and identifying target audiences. You will collaborate with cross-functional teams to develop marketing strategies, campaigns, and initiatives aligned with business goals. Tasks Conduct market research and competitive analysis to identify market trends, customer needs, and competitive positioning. Analyze customer insights, behavior, and segmentation to identify target audiences and develop effective marketing strategies. Collaborate with cross-functional teams to define marketing goals, objectives, and KPIs aligned with business objectives. Develop comprehensive marketing plans and campaigns, incorporating various channels such as digital marketing, content marketing, social media, advertising, and PR. Create compelling marketing messages and value propositions that resonate with target audiences and differentiate the company's products/services. Collaborate with creative teams to develop marketing collateral, content, and visual assets to support marketing initiatives. Track and analyze marketing campaign performance, metrics, and ROI to optimize strategies and tactics. Stay updated with industry trends, emerging technologies, and best practices in marketing, and proactively recommend innovative approaches. Monitor and report on competitor activities, industry trends, and customer feedback to identify opportunities and threats. Collaborate with sales teams to align marketing strategies with sales objectives and support lead generation and conversion efforts. Qualifications and Requirements Bachelor's degree in marketing, business administration, or a related field. MBA or advanced degrees are a plus. Proven experience as a Marketing Strategist, Marketing Manager, or in a similar role, with a strong track record of developing and implementing successful marketing strategies
