This marketing specialist job description template has 2 pages and is a MS Word file type listed under our human resources documents.
Sample of our marketing specialist job description template:
JOB DESCRIPTION MARKETING SPECIALIST Brief Description The position of Marketing Specialist at [COMPANY NAME] involves supporting the development and execution of marketing campaigns and initiatives. As a Marketing Specialist, you will assist in implementing marketing strategies, conducting market research, and coordinating marketing activities. You will collaborate with cross-functional teams to drive brand awareness, engage target audiences, and support the achievement of marketing goals. Tasks Assist in the development and execution of marketing campaigns, including digital marketing, content marketing, social media, advertising, and email marketing. Conduct market research and gather customer insights to inform marketing strategies and identify target audiences. Coordinate the production of marketing collateral, content, and visual assets, ensuring they align with brand guidelines and messaging. Support the implementation of digital marketing initiatives, including website updates, SEO optimization, and social media management. Assist in managing social media accounts, monitoring engagement, and analyzing performance metrics. Coordinate marketing events and tradeshows, including logistics, booth setup, promotional materials, and lead generation activities. Monitor and report on marketing campaign performance, metrics, and ROI, providing insights and recommendations for optimization. Collaborate with cross-functional teams to ensure consistent messaging and brand alignment across all marketing channels. Stay updated with industry trends, emerging technologies, and best practices in marketing, and proactively contribute innovative ideas. Support the marketing team in administrative tasks, budget tracking, and project coordination. Qualifications and Requirements Bachelor's degree in marketing, business administration, or a related field. Relevant certifications are a plus. Proven experience as a Marketing Specialist, Marketing Coordinator, or in a similar role, with a strong understanding of marketing principles and practices
