Marketing Metrics Explained Template

This marketing metrics explained template has 3 pages and is a MS Word file type listed under our business plan kit documents.

Sample of our marketing metrics explained template:

MARKETING METRICS EXPLAINED After implementing a marketing strategy, there are various metrics you'll need to monitor. Consistently monitoring these metrics will help you track your progress and identify improvement areas. When selecting marketing metrics to track, it's essential to keep your personal business goals in mind. Different marketing strategies will require their own set of marketing metrics to track accurately. While there are hundreds of different marketing metrics you could use, you'll need to find the options that work well for your current marketing campaign. In this guide, we'll discuss some of the most common marketing metrics and why they're important to track. What Are Marketing Metrics? Marketing metrics are ways to track and monitor aspects of your marketing performance. Generally, marketing metrics reflect how well your campaign has connected with your target audience. These metrics can also tell you how your advertisements and other marketing strategies have affected your sales. Key Marketing Metrics to Track While there are hundreds of potential marketing metrics you could track, here are some of the most common ones and why they're important. Website Metrics These metrics indicate how much traffic your website is bringing in and how those visitors engage with your website. These metrics can also tell you how many of those visitors eventually become paying customers and what features of your website lead to those sales. Some key marketing metrics to watch include your total web traffic and where that traffic comes from. You'll also want to watch the amount of time your visitors spend on the site and the total bounce rate, which indicates how many visitors leave after just looking at one page. Tools like Hotjar can even help you track which features your visitors are engaging with most and what path they take through your site. Digital Advertising Metrics PPC ads and other digital ads make up a big part of many organizations' overall marketing budget. There are a variety of metrics to track relating to your digital ads to ensure they are working effectively. The most important metric to track with digital ads is your clicks. You should track your total number of clicks for each ad, as well as the click-through rate