This marketing consultant business plan template has 33 pages and is a MS Word file type listed under our business plan kit documents.
Sample of our marketing consultant business plan template:
Confidentiality Agreement The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME]. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME]. Upon request, this document is to be immediately returned to [YOUR COMPANY NAME]. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 Chart: Highlights 2 1.1 Objectives 2 1.2 Mission 2 1.3 Keys to Success 3 2.0 Company Summary 3 2.1 Company Ownership 3 2.2 Company History 3 Table: Past Performance 4 Chart: Past Performance 5 3.0 Services 5 4.0 Market Analysis Summary 6 Live music 6 Artist management, representation and staff 7 Other income streams 7 4.1 Market Segmentation 7 Table: Market Analysis 7 Chart: Market Analysis (Pie) 8 4.2 Target Market Segment Strategy 8 4.3 Service Business Analysis 9 4.3.1 Competition and Buying Patterns 9 5.0 Strategy and Implementation Summary 10 5.1 SWOT Analysis 10 5.1.1 Strengths 10 5.1.2 Weaknesses 10 5.1.3 Opportunities 10 5.1.4 Threats 11 5.2 Competitive Edge 11 5.3 Marketing Strategy 11 5.4 Sales Strategy 11 5.4.1 Sales Forecast 11 Table: Sales Forecast 12 Chart: Sales Monthly 13 Chart: Sales by Year 13 5.5 Milestones 14 Table: Milestones 14 6.0 Management Summary 14 6.1 Personnel Plan 14 Table: Personnel 14 7.0 Financial Plan 14 7.1 Important Assumptions 15 7.2 Break-even Analysis 15 Table: Break-even Analysis 15 Chart: Break-even Analysis 15 7.3 Projected Profit and Loss 16 Table: Profit and Loss 16 Chart: Profit Monthly 17 Chart: Profit Yearly 17 Chart: Gross Margin Monthly 18 Chart: Gross Margin Yearly 18 7.4 Projected Cash Flow 19 Table: Cash Flow 19 Chart: Cash 20 7.5 Projected Balance Sheet 21 Table: Balance Sheet 21 7.6 Business Ratios 22 7.6 Business Ratios 22 Table: Ratios 22 Table: Sales Forecast 1 Table: Personnel 2 Table: Personnel 2 Table: Profit and Loss 3 Table: Profit and Loss 3 Table: Cash Flow 4 Table: Balance Sheet 6 Table: Balance Sheet 6 1.0 Executive Summary INTRODUCTION [YOUR COMPANY NAME] is a branding, marketing, and design agency that specializes in creative consulting, branding and brand management. The Company is committed to serving clients by providing them with the tools they need to share their vision with the world. Through creative consulting and branding efforts [YOUR COMPANY NAME] is dedicated to helping brands and brand owners to recognize, take ownership of and harness their own individual capacity for greatness. [YOUR COMPANY NAME] works in all forms of media including print, online, music, multimedia and fashion. The Company firmly believes that they are and will continue to be successful because the representatives of the Company are able to remove themselves from all personal biases and become the mediator between clients and their target market. SERVICES [YOUR COMPANY NAME] provides independent creative consulting and event services for talent in a unique business model package which include: Event Coordinating and Execution Vast variety of web based entertainment, merchandise and services* Brand placement THE MARKET Research shows that in the United States, close to $9 billion per year is spent on live music and entertainment services. The largest component of this is the music industry. On the supply side, there are over 124,520 professional musicians and entertainers earning a total of $13 billion per year. This does not include the vast number of amateur musicians. The Company has targeted this segment aggressively to help very talented talent from all walks of life to reach their target market, therefore flourishing in their careers. COMPETITIVE EDGE The Company seeks to establish a competitive edge in its new target market segment by increasing the level of talent contact with its own target market and exceptional attention to ensure growth that other competitors seem to oftentimes lack. Additionally, [YOUR COMPANY NAME] possesses the necessary skills to produce the high quality merchandise, art and sound recordings that are needed in this field. The establishment of the previously mentioned work processes that will ensure greater service will strengthen the contacts that promote word of mouth marketing and networking. [YOUR COMPANY NAME] is seeking funding in the amount of $X in order to expand the Company's target reach and operations, attain updated office furniture and supplies, computer and camera equipment and to launch multi-faceted marketing and public relations campaigns for both the Company and its talent that they represent in order to all entities to a higher and mutually beneficial new level of awareness. Chart: Highlights 1.1 Objectives The company's objective is to build quality, full-service entertainment event and promotions model that will command the approval of the entertainment community which it serves. [YOUR COMPANY NAME]'s goals include: A 10% market share in our first year of this business plan. An increase of 15% in gross margins within the second year of operation An increase in the market share by a minimum of 10% for each of the first five years. Currently, there are no quality full-service entertainment business models with the company's beliefs and way of approaching business, or the surrounding areas (for a radius of 10 miles). The company believes that by entering the marketplace first and by establishing quality facilities, it will become, and remain, a leader in the industry first in Los Angeles Metro and quickly globally. [YOUR COMPANY NAME] fundamental objective is to realize how the Company impacts the community that they do business in, knowing that JBC Global will stand the test of time if the local industry and residents approve and support the business and operations. 1.2 Mission [YOUR COMPANY NAME] sole purpose is to establish a profitable and well managed entertainment company while at the same time creating an atmosphere of fun, excitement and good vibes for the entire entertainment community, with events and merchandise designed to please local fans and consumers as well as the substantial tourist base coming through regularly in the Los Angeles area. 1.3 Keys to Success Keys to success for [YOUR COMPANY NAME] will include: Maintaining a reputable and untarnished reputation in the entertainment and events community. Quality care of talent, clientele and sponsors. Competitive advertising and merchandising pricing. Flexible terms and hours. 2.0 Company Summary [YOUR COMPANY NAME] is an owned by [YOUR NAME], who also oversees the day-to-day operations of the Company and its many operating channels. 2.1 Company Ownership The Company, [YOUR COMPANY NAME], is a [YOUR STATE/PROVINCE] Limited Liability Corporation. It is owned 100% by [YOUR NAME]. Some thought has been given to filing the Company as an S Corporation in the State of California but a decision has not yet been reached. 2.2 Company History [YOUR COMPANY NAME] is a multi-part lifestyle brand with a vision to bring together multiple talents and to celebrate the uniqueness of all cultures. The Company was established in [YOUR STATE/PROVINCE] in the year 2006 and since inception, The [YOUR COMPANY NAME] Campaign and branding has built a solid presence amongst the Los Angeles Metro music scene. This lifestyle brand has been embraced amongst a 13-30 year age demographic and has had the privilege of playing an early role in what has been referred to as a "cultural renaissance"
