Marketing Campaign Evaluation Template

This marketing campaign evaluation template has 2 pages and is a MS Word file type listed under our sales & marketing documents.

Sample of our marketing campaign evaluation template:

MARKETING CAMPAIGN EVALUATION WORKSHEET For a useful analysis of your campaign's success, consider the following criteria: Microsoft Business Planner Go to Article : Evaluating Your Marketing and Advertising Campaign Marketing Campaign Evaluation Use this worksheet to evaluate the success of your marketing campaign. Adjust this form as necessary to meet the needs of your company. Note: When you save this template as a document, note the document's file name and location. To edit the document next time, you must open it using Word. Every time you open this template from Microsoft Business Planner, a new document is created. © Microsoft, 1998. Sales figures 1. Percentage of growth (comparing before and after the campaign): % 2. This percentage Did not meet Met Exceeded Financial expectations. 3. Increased sales are from: new customers old customers buying more both 4. Other reasons for increased revenues not associated with advertising, such as a stronger economy: Marketing goals 1. Reexamine your original marketing goals. 2. Are you grabbing the market you wanted? 3