Marketing Campaign Brief Template

This marketing campaign brief template has 2 pages and is a MS Word file type listed under our sales & marketing documents.

Sample of our marketing campaign brief template:

MARKETING CAMPAIGN BRIEF A marketing campaign brief is a document that outlines the key details and objectives of a marketing campaign. It serves as a reference for all team members involved in the campaign. Campaign Title: [Enter campaign title] Campaign duration: [Start date] to [end date] Campaign Objectives: [State the primary objective of the campaign] [List any additional objectives] BRIEF Target Audience Demographics: [Age, Gender, Location, etc.] Psychographics: [Interests, Behavior, Lifestyle, etc.] Segment Specifics: [Any specific customer segments] Key Message [Summarize the core message or value proposition] Creative Elements Design and Visual Elements: [Describe the design and visual style] Tone and Voice: [Describe the tone and voice for the campaign] Channels and Mediums [List the marketing channels and mediums to be used]