This market development strategy template has 16 pages and is a MS Word file type listed under our sales & marketing documents.
Sample of our market development strategy template:
Market Development Strategy Your business slogan here. Prepared By: [YOUR NAME] [YOUR JOB TITLE] Phone 555.555.5555 Email info@yourbusiness.com www.yourbusiness.com Statement of Confidentiality & Non-Disclosure This document contains proprietary and confidential information. All data submitted to [RECEIVING PARTY] is provided in reliance upon its consent not to use or disclose any information contained herein except in the context of its business dealings with [YOUR COMPANY NAME]. The recipient of this document agrees to inform its present and future employees and partners who view or have access to the document's content of its confidential nature. The recipient agrees to instruct each employee that they must not disclose any information concerning this document to others except to the extent that such matters are generally known to, and are available for use by, the public. The recipient also agrees not to duplicate or distribute or permit others to duplicate or distribute any material contained herein without [YOUR COMPANY NAME]'s express written consent. [YOUR COMPANY NAME] retains all title, ownership and intellectual property rights to the material and trademarks contained herein, including all supporting documentation, files, marketing material, and multimedia. BY ACCEPTANCE OF THIS DOCUMENT, THE RECIPIENT AGREES TO BE BOUND BY THE AFOREMENTIONED STATEMENT. Table of Contents 1. Executive Summary 4 2. Situation Analysis 6 3. Market Development Goals and Objectives 7 4. Industry and Market Analysis 8 5. Target Customers 10 6. The Brand 11 7. Market Development Strategies and Tactics 12 8. Implementation of Market Development Strategy 14 9. Financial Projection 15 10. Evaluation and Monitoring 17 Executive Summary Business Description Provide a brief history of your company and explain what your business does. The Opportunity Briefly describe the problem or the pain that the customer feels to establish that your business is really offering value to the customer. The Solution The solution is your product or service! However, if you want to be set apart from the competition, your solution must be different and unique. Provide a very brief overview and description of your products and services, with emphasis on distinguishing features. The Market Provide a brief description of the market you will be competing in. Here, you will define your market, how large it is, and how much of the market share you expect to capture. Competition Identify the direct and indirect competitors, with analysis of their pricing and promotional strategies, as well as an assessment of their competitive advantage. Main Competitors Name Sales Market Share Nature/Type Capital Requirements Clearly state the capital needed to start or expand your business. Summarize how much money has been invested in the business to date and how it is being used. Source of Funds: Source Amount Percentage Owner's Contribution Term Loan New Equity Financing Other Total Use of Funds: Category Amount Percentage Sales & Marketing Capital Expenditures G & A Expenses Other Total Situation Analysis Our Company Who are the business owners? Provide a brief history of the company, describe the business, note the length of time in operation, explain where you are in your business cycle, and state the location of your company. Also, explain why investors and lenders should be interested in getting involved in your business idea. Products/Services Describe the products/services you are selling, the benefits of your products over your competition, and say where you compete (local, national, etc.). Product/Service Name Description Price Market Development Goals and Objectives Our Goal List your goals (short, medium and long term). Make them measurable. Objectives Describe the objectives that you want to reach. Use the SMART acronym (Specific, Measurable, Agreed, Realistic, Time Based) to be sure that they are realistic. Goal/Objective Description Due Date Industry and Market Analysis The Industry Describe your industry in the current situation (growing, maturing, declining), the size, the level of competition, trends and drivers, PESTLE factors etc. Be concise, then fill in the chart below. Factor Description Political Economic Social Technological Legal Environmental The Market Describe your market; name the competitors; explain their market share, their positioning and their strategies; the segmentation of your market, etc.
