This jewelry retail store business plan template has 34 pages and is a MS Word file type listed under our business plan kit documents.
Sample of our jewelry retail store business plan template:
Confidentiality Agreement The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME]. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME]. Upon request, this document is to be immediately returned to [YOUR COMPANY NAME]. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 Chart: Highlights 2 1.1 Objectives 3 1.2 Mission 3 1.3 Keys to Success 3 2.1 Company Ownership 4 2.2 Start-up Summary 4 Table: Start-up 4 Chart: Start-up 5 3.0 Products and Services 6 4.0 Market Analysis Summary 7 4.1 Market Segmentation 7 Table: Market Analysis 7 4.2 Target Market Segment Strategy 8 4.3 Service Business Analysis 8 4.3.1 Competition and Buying Patterns 8 5.0 Web Plan Summary 9 5.1 Website Marketing Strategy 9 5.2 Development Requirements 9 6.1 SWOT Analysis 10 6.1.1 Strengths 10 6.1.2 Weaknesses 10 6.1.3 Opportunities 10 6.1.4 Threats 11 6.2 Competitive Edge 11 6.3 Marketing Strategy 11 6.4 Sales Strategy 11 6.4.1 Sales Forecast 11 Table: Sales Forecast 12 Chart: Sales Monthly 12 Chart: Sales by Year 13 6.5 Milestones 14 Table: Milestones 14 7.1 Personnel Plan 15 Table: Personnel 15 8.1 Start-up Funding 16 Table: Start-up Funding 16 8.2 Important Assumptions 17 8.3 Break-even Analysis 17 Table: Break-even Analysis 17 Chart: Break-even Analysis 18 8.4 Projected Profit and Loss 18 Table: Profit and Loss 18 Chart: Profit Monthly 19 Chart: Profit Yearly 20 Chart: Gross Margin Monthly 20 Chart: Gross Margin Yearly 21 8.5 Projected Cash Flow 21 Table: Cash Flow 21 Chart: Cash 22 8.6 Projected Balance Sheet 23 Table: Balance Sheet 23 Table: Ratios 24 Table: Sales Forecast 1 Table: Personnel 2 Table: Profit and Loss 3 Table: Cash Flow 4 Table: Balance Sheet 5 1.0 Executive Summary [YOUR NAME] [YOUR ADDRESS] [YOUR CITY] [YOUR STATE/PROVINCE ZIP] [YOUR PHONE NUMBER] [YOUREMAIL@YOURCOMPANY.COM] Introduction [YOUR COMPANY NAME] aims to become a leading provider of jewelry products and services for its area, utilizing the owner's five years of experience within this industry. Location [YOUR COMPANY NAME] will be a sole-partnership owned 100% by [YOUR NAME] and will be located in [YOUR CITY]. The Company [YOUR NAME] will be the owner and manager of [YOUR COMPANY NAME], offering a variety of unique jewelry pieces as well as high quality repair and maintenance services, all available at competitive prices to the local community. Our Services [YOUR COMPANY NAME] will offer the following products and services:- Jewelry & watches, etc. - 70% Designer Handbags & Purses - 20% Maintenance and Repair - 10% The Market [YOUR COMPANY NAME] has two distinct types of customers. Those who choose to buy jewelry for themselves (mainly female customers) and those who choose to buy it as a present for others (both male and female clients). There are also those who wish to utilize the repair and maintenance services the Company has to offer. The market will therefore focus on those above the age of 18, located specifically in [YOUR CITY] as well as those in [CITY], which is only a 45 minute drive from the Suncrest Town Centre. Financial Considerations The current financial plan for the [YOUR COMPANY NAME] will be to secure $245,000 in grant funding by the spring of 2011. This, alongside $30,000 of owner investment, will be utilized to purchase both short and long term assets such as jewelry cases, safes & security cameras, inventory as well as help cover the costs of accounting, marketing and a company vehicle, as outlined in the Milestones Table. The major focus for grant funding is as follows: 1. The [YOUR COMPANY NAME] is a 100% woman owned business. 2. Small boutique that carries outstandingly unique designs, not easily found elsewhere, offering customers a variety of options outside of big store names. 3. Purchased equipment will be the most energy efficient equipment available. 4. Hire employees; the Company will look to hire both minorities and the unemployed. Chart: Highlights 1.1 Objectives [YOUR COMPANY NAME] has several objectives it would like to fulfill. They are the following: 1. To become a recognized leader in the community for providing outstanding jewelry inventories and jewelry related services. 2. To aggressively expand during the first three years of operation. 3. To develop an online presence by developing a website with company information and advertising. 4. To operate the Business as environmentally friendly as possible. 1.2 Mission The [YOUR COMPANY NAME]'s mission is to become the recognized leader in its target market for providing outstanding jewelry inventories and jewelry related services. 1.3 Keys to Success [YOUR COMPANY NAME] aims to have several keys to success, including the following:- 1. Outstanding inventories and jewelry related services. 2. Effective marketing strategy. 3. Competitive pricing. 4. Location. 2.0 Company Summary [YOUR NAME] will be the owner and manager of [YOUR COMPANY NAME], which aims to open its store up in [YOUR CITY] . [YOUR NAME] has 5 years of jewelry store operations experience and will be bringing this knowledge to [YOUR COMPANY NAME]. 2.1 Company Ownership [YOUR NAME] will be the sole proprietor, owning 100% of the Business. 2.2 Start-up Summary The [YOUR COMPANY NAME] aims to purchase business licenses etc, for $1,000 as well as initial office stationary for $1,000. The Company also aims to purchase a year's worth of insurance for $10,000 as well as a 5 year lease on the property for $30,000 per year. An office computer, printer and other software will be bought for $4,000 and a further $35,000 will cover 'other expenses' such as jewelry cases, displays and a safe. Initial Start-Up Assets not included in the Start-Up Expenses will include $15,000 as the cash required for in-store hand money. Table: Start-up Start-up Requirements Start-up Expenses Legal $1,000 Stationery etc. $1,000 Insurance $10,000 Rent $30,000 Computer $4,000 Other $35,000 Total Start-up Expenses $81,000 Start-up Assets Cash Required $15,000 Start-up Inventory $120,000 Other Current Assets $0 Long-term Assets $0 Total Assets $135,000 Total Requirements $216,000 Chart: Start-up 3.0 Products and Services The primary revenue source for the business will come from the direct sale of jewelry inventories to the general public. These initial inventories will include watches, bracelets, rings, earrings, and other jewelry products that are in demand. These products will be made from the highest quality metals including sterling silver, gold, and platinum. The [YOUR COMPANY NAME] will also carry a number of jewelry products that feature precious stones such as diamonds, rubies, emeralds, sapphires, and other rare stones. Approximately 70% of the [YOUR COMPANY NAME]'s revenue will come from the sale of jewelry products. A secondary source of revenue for the business will come from the sale of designer purses and handbags. A third source of revenue will come from providing jewelry related services to its customer base. These services will include jewelry piece resizing, watch repairs, polishing, and other services commonly associated with jewelry maintenance. This is a very important source of revenue for the [YOUR COMPANY NAME] as the income generated from these services carries very high margins. 4
