This internet marketing company business plan template has 32 pages and is a MS Word file type listed under our business plan kit documents.
Sample of our internet marketing company business plan template:
Confidentiality Agreement The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME]. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME]. Upon request, this document is to be immediately returned to [YOUR COMPANY NAME]. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 2 1.1 Objectives 2 1.2 Mission 2 1.3 Keys to Success 2 2.0 Company Summary 2 2.1 Company Ownership 2 2.2 Start-up Summary 2 Table: Start-up 2 3.0 Services 2 4.0 Market Analysis Summary 2 4.1 Market Segmentation 2 Table: Market Analysis 2 4.2 Target Market Segment Strategy 2 4.3 Service Business Analysis 2 4.3.1 Competition and Buying Patterns 2 5.0 Web Plan Summary 2 5.1 Website Marketing Strategy 2 5.2 Development Requirements 2 6.0 Strategy and Implementation Summary 2 6.1 SWOT Analysis 2 6.1.1 Strengths 2 6.1.2 Weaknesses 2 6.1.3 Opportunities 2 6.1.4 Threats 2 6.2 Competitive Edge 2 6.3 Marketing Strategy 2 6.4 Sales Strategy 2 6.4.1 Sales Forecast 2 Table: Sales Forecast 2 6.5 Milestones 2 Table: Milestones 2 7.0 Management Summary 2 7.1 Personnel Plan 2 Table: Personnel 2 8.0 Financial Plan 2 8.1 Start-up Funding 2 Table: Start-up Funding 2 8.2 Important Assumptions 2 8.2 Important Assumptions 2 8.3 Break-even Analysis 2 Table: Break-even Analysis 2 8.4 Projected Profit and Loss 2 Table: Profit and Loss 2 8.5 Projected Cash Flow 2 Table: Cash Flow 2 8.6 Projected Balance Sheet 2 Table: Balance Sheet 2 8.7 Business Ratios 2 8.7 Business Ratios 2 Table: Ratios 2 Table: Sales Forecast 2 Table: Personnel 2 Table: Profit and Loss 2 Table: Cash Flow 2 Table: Balance Sheet 2 1.0 Executive Summary [YOUR COMPANY NAME] is a new company that offers [YOUR CITY] and surrounding area vendors computer-based business advertising services. The Market - [YOUR COMPANY NAME] services must appear to be effective to appeal to all small and medium size vendors looking for a universal, easily operated and cost-effective online advertising service. Services - [YOUR COMPANY NAME] main objective of the business generated will be to give small business vendors the opportunity to advertise their business on the Company's online advertising website, which allows them to directly control how vendors want to advertise and with instantaneous access and updates. [YOUR COMPANY NAME] will be creating a platform where vendors are directly in charge of their budget and how they advertise their business. Management - [YOUR COMPANY NAME] will be lead by a seasoned business man, [YOUR NAME]. Through hands-on experience, [YOUR NAME] has been provided with invaluable skills for managing a variety of different projects. [YOUR NAME] graduated from California State University, South Bay with a BA in Business Administration with an emphasis in Finance. The purpose of this plan is to attain funding in the amount of $208,200 from lenders or private investors to obtain computers, software and equipment, secure a facility the business will operate from, advertise the company and legal expenses. Exit Strategy 1. Acquire smaller companies or merge with competition. 2. Put the company for acquisition. 3. If the company sees great growth potential, have the company go public 4. Make it the worldwide biggest advertising company 1.1 Objectives To make this company profitable within very first month. To reach over 200,000 business accounts (paid) by 2013, and over 1 million by 2015. To provide [YOUR COMPANY NAME] business services to all major metropolitan areas across the nation by 2013. Make it the primary site for users to look for deals from small businesses. 1.2 Mission It is [YOUR COMPANY NAME] mission to provide the finest internet business advertising services to small to mid-sized businesses in San Francisco. The Company's goal is to become the competition of the larger and more costly online advertising service solutions primarily in San Francisco, but has future plans to expand the operations nationwide. [YOUR COMPANY NAME] feels passionately about creating an online platform to put small and mid-sized businesses back on the map, giving them equal footing with larger companies on reaching prospective consumers who may be interested in their products and/or services. 1.3 Keys to Success Know the company's market. Pick the right advertising software platform for the business. Ensure sustainable profits. Build value, stability and high value to the company in the case of implementing the Exit Strategy 2.0 Company Summary [YOUR COMPANY NAME] is a new company will be headquartered at [YOUR COMPLETE ADDRESS]; however, the company will be operational in [YOUR CITY], [YOUR STATE/PROVINCE]. [YOUR COMPANY NAME] is a non-traditional business advertising service that will extend services to community small and medium-size businesses for the purpose of advertising the business, what the business offers and specials and coupons and providing that to prospective consumers. . [YOUR COMPANY NAME] is a start-up managed by two partners, [INSERT NAME]'S. These two partners are capable of handling the outsourcing of sales, management, finance and administration, technical support, public relations and more. 2.1 Company Ownership [YOUR COMPANY NAME] is a California based sole proprietorship owned by [YOUR NAME]. 2.2 Start-up Summary The following table and chart show the start-up costs for [YOUR COMPANY NAME]. The company estimates that the total start-up cost will be $208,200, which includes the cost of computer equipment, data storage, a Search Engine Optimatizion advertising campaign, legal fees and a custom website. To start, the overhead will be kept to a minimum, and the partners managing the company will not take salaries until the company has made a profit. Table: Start-up Start-up Requirements Start-up Expenses Computer Terminals/Data Storage $100,000 Advertising/SEO Marketing $25,000 Legal $5,000 Rent $60,000 Repair and Maintenance $12,000 Web Design $6,200 Total Start-up Expenses $208,200 Start-up Assets Cash Required $0 Other Current Assets $0 Long-term Assets $0 Total Assets $0 Total Requirements $208,200 3.0 Services [YOUR COMPANY NAME] will be providing online advertising solutions to small and mid-sized businesses. Once a small business creates an account with [YOUR COMPANY NAME], they will then have the following options which they can use to advertise their business on the Company's website: Deals Discount Promotion Sales 4.0 Market Analysis Summary [YOUR COMPANY NAME] has identified a large distinct market segment. Recognizing that this group has different goals in a business advertising service and respond differently to marketing messages, [YOUR COMPANY NAME] will target the group distinctly. In terms of potential customers, [YOUR COMPANY NAME] can be useful to all small to mid-sized businesses and consumers in the [YOUR CITY] area equally. San Francisco, officially the City and County of San Francisco, is the fourth most populous city in California and the 12th most populous city in the United States, with a 2009 estimated population of 815,358. The only consolidated city-county in California*, it encompasses a land area of 46.7 square miles (121 km2) on the northern end of the San Francisco Peninsula, giving it a density of 17,323 people/mi² (6,688.4 people/km²)
