This how to write an executive summary template has 16 pages and is a MS Word file type listed under our business plan kit documents.
Sample of our how to write an executive summary template:
How to Write an Executive Summary Step by Step Instructions Guidebook to Help You Create Your Executive Summary Table of Content Executive Summary 3 Business Description 4 Products and Services 5 The Market 6 The Opportunity 7 The Solution 8 Competition 9 Operations 10 Management Team 11 Risks & Opportunity 12 Financial Summary 13 Capital Requirements 15 Executive Summary The executive summary will provide readers and potential investors a brief yet dynamic description of the key components of the business plan. To make sure it is clear and comprehensive, it is often the last section to be written. A first-time reader should be able to read the summary by itself and know what your business is all about. The summary should stand-alone and should not refer to other parts of your business plan. The summary, between one to three pages in length, will motivate readers to continue reading the remainder of the business plan in more detail. The summary should include the following subsections: Business Description Provide a brief description of your company. The opening paragraphs should introduce what you do and where. From this section, the investor must be convinced of the uniqueness of the business and gain a clear idea of the market in which the company will operate. The legal form of the business such as LLC, S-Corporation, C-Corporation, Partnership, or Proprietorship should be stated as well as the objectives of the business via a mission statement that clearly states the business' purpose and values. Include a vision statement as well as where you see the business in five to ten years. Be sure to answer the following questions that are usually asked by potential investors: Products and Services This should include a very brief overview and description of your products and services, with emphasis on distinguishing features. Be sure to answer the following questions that are usually asked by potential investors: The Market Provide a brief description of the market you will be competing in. Here you will define your market, how large it is, and how much of the market share you expect to capture. It is important to reference credible sources and include the name of your source(s) of information along with a date. Indicate how you will market the products/services and which channels will be used to deliver your products/services to your target market(s) (i.e. website, direct sales force, Value Added Resellers, channel partners, etc.). Be sure to answer the following questions that are usually asked by potential investors: The Opportunity Describe the problem or the pain that the customer feels in order to establish that your business is really offering value to the customer. Your business will have much scope if it provides a real solution to an existing or even latent problem. State the problem clearly. Also outline how the customer is managing to solve the problem at present. Establish how much pain there is. Higher the level of pain, and lack of solutions, more valuable and in demand your solution would become. The Solution The solution is your product or service! However, if you want to set apart from the competition, your solution must be different and unique. To differentiate yourself, you need to have a very good idea of what your customers need or will need in the future. By providing an intelligent solution, you will help to solve a problem smartly. Furthermore, your products or services need to have a robust set of features. Your ability to get and retain customers will be greatly enhanced if your product is feature-rich. If your solution is an elegant one, you will enhance the user experience. Look beyond the core product or service and anticipate how to enrich your customers' experience and the image in using your product. Remember that your customer gets an enhanced experienced not just while using product, but all the way from purchase decision to using and after service. Competition It is important to show the reader that you have investigated the competition. Identify the direct and indirect competitors, with analysis of their pricing and promotional strategies, as well as an assessment of their competitive advantage.
