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HOW TO GROW WITH GOOGLE Online business has become exceedingly popular in the past decade. There are approximately 30 million businesses with an online presence in the United States alone. It's often the first point of contact customers will make with your business before converting to your products or services. It goes without saying that the primary powerhouse of online businesses is none other than Google. Initially founded in 1998, the platform has hosted over 56.5 billion web pages. Luckily, Google has provided resources and tools to help businesses flourish. There are opportunities for even the smallest businesses to see growth on the growing platform. We will discuss Google and that the numerous ways this powerful tool can help your business grow to new heights. By implementing these tips and tricks, you can see more traffic than ever before and ultimately increase your profits. Use Targeted Ads Google hosts an incredible $150 billion advertising business that is constantly changing with the trends to provide more targeted, successful ads for both small and large businesses. When searching nearly anything on Google, there will be a number of listings at the top of the page titled "Ad." This signals sponsored posts that advertisers have paid for to get more listing for their business. Due to the substantial financial investment that Google has used to improve its ads, the platform is constantly changing to offer advertisers more options that have a better return on investment. Trusting in such a reputable, tech-savvy company is a no-brainer for those hoping to dominate the digital marketing space. Google offers five types of ads to its advertisers: Search Network. Google's search network is a vast collection of search sites where your ad can appear. This includes, but is not limited to, Google Maps, Google Play, Google Images and YouTube. Display Network. A Display Network campaign allows you to use visual ads to target new customers. Each ad has the capability to be displayed on the Google Display Network, which is a group of over 2 million websites. Video. Have your video displayed to different customers through YouTube and other Display Network websites that use video. Shopping. Instead of working off keywords, Google will optimize your store's product data to push out to interested customers. App. Your ad will be displayed on various apps that are supported by Google. There are several benefits to using Google Ads. By learning different strategies and techniques, your Google Ads can quickly skyrocket your business and help you see more revenue than ever before. Some reasons why Google Ads are so successful are as follows. Ability to Use Appropriate Keywords Google Ads gives its user the freedom to provide searchable keywords to target their audience. Keywords are behind-the-scenes, searchable terms that can appeal to the target audience. If your marketing professionals know what search terms the audience may use, then keyword usage (and Google's negative keyword feature) is extremely helpful. For example, if you're selling soap, you may assume that your target audience will search terms such as "body hygiene" or "best men's body wash." By implementing keywords, there are more opportunities to reach new customers. Cost-Per-Click Google supports its users with its nifty CPC option. This means that the advertising company will only be charged when a potential customer clicks on the ad. That's right - you won't get charged otherwise. There are plenty of different bidding options based on the CPC method, so you can budget appropriately, depending on what your marketing budget allows. Remarketing According to SHIFT Communications Vice President Christopher S. Penn, the customers that are most likely to convert are the ones who have already visited your website. Google's unique remarketing features track websites that users have visited and then retargets them later. Get Organic Growth with SEO For start-ups and businesses with a shallow marketing budget, there are options to perform well on Google organically. As web searchers are browsing on Google, they are more likely to visit the websites that show up on the first page of their search. This signals to them that the website is reputable and well-established.
