This how to grow a business online template has 19 pages and is a MS Word file type listed under our sales & marketing documents.
Sample of our how to grow a business online template:
A Guide to Growing Your Business Online Step by Step Instructions Guide to Help You Grow Your Business Online Table of Contents Understanding How Business Works Online 2 Growing Your Business Online 3 Scaling Your Business Online 3 Don't Forget Your Company Vision and Mission amid Your Growth 4 How to Grow Your Business Online 4 Starting with a Competitor Analysis 5 High-Quality and Engaging Content 7 Using Social Media for Your Gain 8 Focus on Your Target Market 9 Partner with Other Brands to Co-Promote Your Businesses 10 How to Grow Your Business Online with Business in a Box 11 Tips for Growing Your Business Online 11 Why Choose Business in a Box 12 Documents that Will Help Grow Your Business Online 14 Understanding How Business Works Online The advent of the internet and technology has revamped how business is done; the way things were done traditionally has changed manifold. You will hardly come across a brand or business that does not have an online presence. The convenience it offers to both clients and owners has made it a hit amongst the masses. Some businesses don't even have a physical store and conduct all their business solely on the internet. Today, having an online presence for your business is imperative; it's a means of survival. After the 2019 pandemic, even people who were not that open to the idea of online business/purchasing had to change their stance. Going out was not an option; online shopping was the only way out. This further led to an increase in businesses going online. In a study conducted by Nasdaq, 95% of the total population of the world will be making purchases online by the year 2040. Currently, around 2 billion people out of the world population are making purchases online. The easy access and approachability make it possible for people to connect with a store while sitting in the comfort of their own home. This creates a massive opportunity for businesses, as well as some challenges. Growing Your Business Online Scaling Your Business Online Once you've established the need to grow your business online, the next step is deciphering how you are going to do it. Growing your business online does not end at creating a website for your company. With fierce competition online, it is very important to know how to scale your business to stay on top of the competition. Proper strategies need to be followed to ensure that your business is going in the right direction and giving the users what they are looking for. Some simple rules to follow include: Be Easily Available: Make sure your products or services are easily available. Don't make the users jump from page to page before placing an order. The process should be simple; everything you are offering needs to be available on the home page. If you are getting a lot of queries regarding how to order a service, you need to evaluate where the glitch is. Conversion Metrics Need to be Tracked: Even though it might seem difficult, you need to keep a track of every single dollar you need to spend to reach your sales targets. Metrics like cost-per-lead and cost-per-sales should be monitored. Be as specific as possible. You can't invest in multiple ways if you are not getting conversion. For instance, if the cost-per-lead for phone is $5 and the cost-per-lead for email is $0.9, it is wise to put everything you have into generating CPL from emails. The trick to scaling business is to constantly monitor and optimize the strategies you use. In the business world, sticking with one sole strategy is not a good idea. Media Exposure: When you want to go big, you need to go all out. Joining forums is a good idea if you want to get media exposure to grow your business. Be consistent in getting the word out about your brand and business. Email Automation: Irrespective of what business you have, email automation is going to be beneficial. Tracking the purchase habits of customers can allow you to make a list of your target audience and give them offers and coupons based on their purchase history. Exploit Social Media: One of the best branding tools out there, social media can get your name across to a global audience. Create an easy to remember and on-brand handle across all your platforms. Consistently share content so that your users know what is new. Don't Forget Your Company Vision and Mission Organizations like Apple and Amazon are big names that have stuck to their vision and mission from day one and still work with it. This is the reason for their success. Just remember to align all changing strategies with your company vision and mission. Mostly, people don't understand what the vision/mission of a company is. Too much jargon and complicated language make it difficult to understand. Clarity is essential. To set an example and motivate people, offer incentives to employees who achieve the vision and mission. How to Grow Your Business Online The internet is an excellent medium which can be used to grow any business online. If done right, you don't need heaps of money to grow. Below are listed some of the most effective strategies you can execute to grow online. Starting with a Competitor Analysis Knowing what your competitors are doing is a critical step in formulating strategies for your own business, both online and offline. The only way you can beat your competitors is to have an idea of what they are doing and try to do it better. Do some research on your competitors online: browse their social media accounts, their sponsored content, affiliate marketing, online ads, their presence on search engines and so on. Market position: Keep tabs on the market position of your competitors. Compare yourself and see where you stand in the market. To compete with and beat competitors, you need to have an idea of where they are doing better than you. Many tools like SEMrush Market Explorer allow you to generate a competitor map for your business. How is your rival advertising digitally? Find out which digital media platforms your rivals are using. If relevant, you can advertise on similar platforms. Search Engine Marketing and Search Engine Optimization Search engine marketing is a different concept than search engine optimization. SEO is not restricted to content creation only. It is a big umbrella that has many concepts under it. SEO is required to get your webpage to the first page of any search engine. But it is not easy. There are more than a hundred parameters by which your webpage is evaluated, and these parameters keep on changing. SEM, on the other hand, is when businesses use paid strategies to help increase their visibility online. Many brands spend money to appear on the search engine results pages. SEM is very simple. When a user searches for a keyword, the paid brand comes to the top of the results pages. For instance, in Google, you see a little "ad" placed on the top left corner of the website link. This is a paid placement and not organic ranking. SEM Keywords: Keywords are basically "search terms" which your users are using to find something online through search engines. For instance, if you are an interior designer, you might choose the keyword "local interior designer." In this way, when someone searches for a "local interior designer," your ad will pop up. When setting up the SEM campaign, you need to choose keywords wisely. Sometimes, negative keywords play a major role in ranking your website. You need to include keywords you DON'T want to rank on. For instance, "internal designing" might be a keyword you don't want to rank on, so include it in your negative keywords. With keyword targeting, you are telling a search engine WHEN to show your ad. SEM Targeting: SEM targeting is all about setting parameters to define WHERE your ad will be shown. There are four options available.
